Compare And Contrast Two Recommendations For Walt Disney

The following two recommendations could allow The Walt Disney Company brand 's enduring market success.

Recommendations include:

1. Expanding the Walt Disney Parks and Resorts business segment in the Latin American region.

As previously mentioned in the Brand Extension section, the Walt Disney Company is a true example of how to expand the brand locally and across continents into new markets. Over the past few years, the Walt Disney Parks and Resorts business segment have emerged globally by building theme parks in the world 's most-visited tourist spots such as Tokyo, Paris, Hong Kong, and Shanghai, but has not yet invested in the Latin American region.

I believe Disney would benefit from investing in the Latin American region by creating a new Theme Park or by co-branding with an existing one. There are currently other types of theme parks in Latin American countries. For example, there is Xcaret Park in Mexico, Mundo Petapa and Xetulul parks in Guatemala, Parque del Café in Colombia, and the soon-to-opened Cirque de Soleil Theme Park in Mexico. However, none of them compare

Examples of strategic approaches that Disney could pursue to gain access to this new market could be by undertaking brand alliance partnerships, license agreements, or through brand acquisition by purchasing any of the two existing amusement parks such as the Parque de la Costa, which is located in Tigre, a northern suburb of Buenos Aires, or La República de Los Niños (The Republic of Children), a theme park located in La Plata, Buenos Aires, Argentina, which already resembles the Disney style. Both parks are already established in the region, but are in need of some new