Corporate Citizenship And Social Responsibility In Walt Disney: The History Of Disney

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Disney was first formed in 1923 when founders Walt Disney and his brother, Roy, created an animated short called Alice Comedies (“The Walt Disney Studios – History, n.d.). Years later in 1937, Disney established a large following from the production of their first ever full-length animated movie, Snow White and The Seven Dwarfs (“The Walt Disney Studios – History, n.d.). The large revenues that flowed in from this production allowed Walt Disney to grow his business into the multimillion-dollar company that it is today.
Pixar (Pre- Merger)
When one thinks of Pixar usually lovable and relatable characters come to mind. According to Salyer the Pixar Animation Studio uses a form of apologia to reinforce conservative societal values by promoting
Their official CSR is, “Be Inspired”, which they explain, represents the core of the company’s Corporate Citizenship and Social Responsibility. They further elaborate that, “At the heart of DATG’s citizenship is a business commitment to unify all pro-social efforts under a single idea: ‘Inspiring kids, families and individuals to create the future they imagine’” (Disney and ABC Press, n.d.). According to the Walt Disney Company’s business review, In 2009, the company was awarded as the leader in Corporate Social Responsibility,awarded by the Boston College Center for Corporate Citizenship and Reputation Institute. The Walt Disney Company mainly focuses on the environment, community, and labor standards while relying heavily on volunteerism. The company has aided with natural disasters, such as the Haiti earthquake in 2010, urging people to volunteer and continuously do what they can to help in a disaster, even offering free tickets to the parks to
Philippians 2 gives us guidance on how to imitate Christs love through, humility, stewardship and giving. The verse states;
“3 Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, 4 not looking to your own interests but each of you to the interests of the others. 5 In your relationships with one another, have the same mindset as Christ Jesus: 6 Who, being in very nature God, did not consider equality with God something to be used to his own advantage; 7 rather, he made himself nothing by taking the very nature of a servant, being made in human likeness” (Phil 2:3-7) Disney’s social awareness has not disappointed when relating to this passage. What they have done and what they are planning to do in the future, is right on track with what can be seen in scripture. Although they are a company and have to protect their own interest, they have found successful ways to give back, create lasting relationships, and serve. Most importantly they have inspired others to serve as well. Which is the entire core of their mission to Inspire kids, families and individuals to create the future they

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