Walmart & Pepe Jeans Operations

1939 Words4 Pages

Case: Pepe Jeans

Pepe Jeans began to produce and sell denim jeans in the early 1970s in the United Kingdom and has achieved enormous growth. The company maintains contact with its independent retailers via group of 10 agents and each agent is responsible for retailers in a particular area of the country. Pepe is convinced that a good relationship with the independent retailers is vital to its success.

The survey of the independent retailers indicated some problems. It was felt that Pepe’s variety of styles and quality was the company’s key advantage over the competition. However the independents were unhappy with Pepe’s requirement to place firm orders six months in advance with no possibility amendments, cancellation, or repeat ordering. Some claimed that the inflexible order system forced them to order less, resulting in stock outs. Pepe felt that a change was going to be needed soon. The easiest solution would be work with the Hong Kong sourcing agent to reduce the lead time associated with orders but this was going to increase the cost significantly. Even with the significant increase in cost, consistent delivery schedules would be difficult to keep. Another suggestion was to build a finishing operation in United Kingdom. Pepe was interested to see how system worked at U.S. operations. They found that they would have to keep about six weeks’ supply of basic jeans on hand in the United Kingdom and they have to invest £1,000,000 worth of equipment. They also estimated that it would cost about £500,000 to operate the facility each year. They could locate the facility in the basement of current office building, and the renovations would cost £300,000.

Today’s operations management many companies outsource. Companies have ...

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...one Dell computer, one Microsoft and one Cisco System -- and oh, by the way, after that we got $2 billion left over."

• 35: The number of Wal-Mart Supercenters in China.

• $15 billion: The amount of Chinese products Wal-Mart estimates it imports each year; others suggest the number may be higher.

• $120 billion: The U.S. trade deficit with China in 2003.

• 8 percent: The amount of total U.S. retail sales, excluding automobiles, accounted for by Wal-Mart.

• $9.98: The average full-time hourly wage for a Wal-Mart employee. The average full-time hourly wage in metro areas (defined as areas with a population of 50,000 or more) is $10.38. In some urban areas it is higher: $11.03 in Chicago, $11.08 in San Francisco, and $11.20 in Austin

Reference:

1) Always Low Prices by Sam Hornblower

2) Secrets of Wal-Mart’s Success www.pbs.org

3) http://www.michaelbergdahl.net

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