Exploring Walgreens' Potential Expansion into Canada

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Walgreens is a substantial affluence in the United States, as it is one of the leading drugstore chains in the market. Recently, we have looked into bringing the company to Canada in hopes of attaining the same or greater level of success. Walgreens in Canada could be the perfect fit, as the 24 hour availability along with the “one stop shop” experience and convenient prices would be beneficial to the many people living there. The drugstore and pharmaceutical market, location, and culture are all taken into consideration in order to establish if the company would be successful in Canada. The pharmaceutical market size in Canada is $33 billion, with a growth rate of 0.4%. The GDP growth rate of Canada as a whole is 1.45% and the GDP per capita is $44,094.85. Gross domestic product at market prices is $1.785 trillion as of 2014. The current sales of drugs is $22 billion, and the rate of inflation is 1.9%.The average …show more content…

There are 940 stores just in British Columbia or 10.6% of the Canadian market. The most competitive are Shoppers Drug Market and London Drugs. Shoppers Drug Market makes up 31.8% of the whole Canadian market, so we figured we should look into a smaller city in order to eliminate a high number of competition. We selected Fort St. John, BC because according to the city website, it is the biggest and secondest fastest growing city in the province. It does have drugstore pharmacies in the area, but we could not find any that offer 24 hour service, which would make us stand out. As of now, it has over 21,000 people that make an average annual income of $69,001.10. Young couples with children make up most of the population. In comparison, the target market for Walgreens in the US is women 25 to 54 years old with two children and an average annual income of $48,000. We believe Walgreens has potential in Fort St. John because this “energetic city” is flourishing at such a high

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