Wal-Mart

Wal-Mart

Length: 1180 words (3.4 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Everyone in America knows that at Wal-Mart they can find most of their basic items at the best price. However, due to the stakeholder's expectations in the stock market and the minimal growth they have seen in the last year, Wal-Mart has decided to focus on a new segment of the Market. They have strategized how to appeal to the upscale customer, keeping our earth clean, and maintaining their low prices. They have decided to add a few upscale lines in their product line to attract the upscale customer. To remain atop the competitive market, planning ahead and keeping with the trends is important for any organization.
They have decided to add a few upscale lines in their product line to attract the upscale customer. (Lavelle, Marianne p.36-38) This is done in an effort to appeal to all the classes, thus bringing in more revenue and increasing the shareholders stock value. The goal: to close the gap with discount competitors such as Target Corp., whose flashier merchandise and stylish stores are luring bigger spenders (Barbaro 2005). By increasing the quality of their merchandise, Wal-Mart can become a direct competitor with the other discount stores. Not, only are they looking at the quality of their merchandise, but at their overall store presentation. They are also looking to install laminate hard wood floors throughout the “apparel departments of new stores to evoke the inside of a boutique.” (Barbaro 2005)

How to Cite this Page

MLA Citation:
"Wal-Mart." 123HelpMe.com. 22 Aug 2019
    <https://www.123helpme.com/view.asp?id=168071>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis of Wal-Mart in Japan Essay

- Executive Summary The case study focuses on the hurdles and strategic failures that Wal-Mart faced during its expansion and entry into Japan and its hugely attractive Retail Market. The study throws light on the rise of the world’s major Retailers “Wal-Mart”. In course of their expansion with the time they benefitted from success as well as disastrous results in their journey to “Go Global” Wal-Mart got in to Japan’s smart retail market as a joint venture with “Seiyu” which was a very mistaken step at first....   [tags: Wal-Mart in Japan Case Study]

Research Papers
1358 words (3.9 pages)

Wal Mart and Environmental Sustainability Essay

- For many enviros, the name "Wal-Mart" has always triggered a shudder. The world's biggest retailer has been charged with exacerbating suburban sprawl, burning massive quantities of oil via its 10,000-mile supply chain, producing mountains of packaging waste, polluting waterways with runoff from its construction sites, and encouraging gratuitous consumption. (And those are just the environmental complaints.) But it's precisely Wal-Mart's size and reach that could make it a powerful force for good for the planet, say market observers and a growing number of activists....   [tags: Wal Mart Environment ]

Free Essays
1513 words (4.3 pages)

Wal-Mart: The Global Retailer Essay

- Wal-Mart: The Global Retailer Wal-Mart is the world's largest retailer. In fact, it's the world's largest company, with sales last year totaling nearly $220 billion. Of that total, $35.5 billion were from the fast-growing Wal-Mart International Division. Wal-Mart is growing at an incredible clip, both at home and abroad. In the early 1990s, its sales were a little less than $85 billion; it had 2,200 stores and no international division. Today, it has over 3,200 stores, with about 1,100 of them outside the United States....   [tags: Business Analysis Wal Mart]

Free Essays
1777 words (5.1 pages)

Essay on Wal-Mart Analysis

- About Wal-Mart Wal-Mart store opened in 1962 in Rogers, Arkansas, it has been focused on making a difference in the lives of each and every one of its customers. Sam Walton's exemplary leadership, along with countless of his employees focused on helping their customers along with its communities “save money and live better.” The multi-billion dollar American company was begun with the intent of providing a discount shopping store. After becoming anxious and afraid of surrounding competitive discount chains, Walton and his wife Helen began educating themselves with other forms of new product ideas....   [tags: Wal-Mart SWOT Analysis]

Research Papers
2806 words (8 pages)

Wal-Mart Business Report Essay

- Table of Contents EXECUTIVE SUMMARY 1 COMPANY HISTORY 2 BUSINESS DESCRIPTION 4 PRODUCTS AND SERVICES 4 BUSINESS METHODS 5 FINANCIAL ANALYSIS 6 COMPETITIVE ANALYSIS 7 CONCLUSION 8 Works Cited 9 EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis....   [tags: Wal Mart Business Analysis]

Research Papers
1797 words (5.1 pages)

Wal-Mart Case Study Essays

- Wal-Mart Case Study Case Review and Recommendations As we have reviewed and studied the strategy, culture, finances and the challenges and successes at Wal-Mart, there are many strategies we see that the company must undertake to hold its dominate position and drive further growth. Herein, we define our top four. These core strategies include: rebuild and recreate its reputation in the face of recent challenges; continue to show price leadership; improve the customer experience; and drive international growth....   [tags: Business Analysis Wal Mart]

Research Papers
1115 words (3.2 pages)

Wal-Mart Essay

- Overview When someone says “Wal-Mart,” there are several ideas that probably come to mind; an idea such as “Everyday Low Prices,” Wal-Mart superstores, and that Wal-Mart is the biggest corporate giant in the world wouldn’t be too far fetched. However, Wal-Mart almost went bankrupt before it even started. Back in 1962, Sam Walton (the founder of Wal-Mart) probably never imagined that Wal-Mart would reach the astronomical heights that it has. In the beginning, Wal-Mart entered the discount retail industry when it was barely even a market, opening up locations specifically around the mid-west area....   [tags: Wal Mart Business ]

Free Essays
1784 words (5.1 pages)

Wal-Mart Essay

- The founder of the Wal-Mart chain, Sam Walton was born in March 1918 in the town of Kingfisher, Oklahoma. Graduating from the University of Missouri, Sam enlisted in the Army for the World War II effort. Upon his return, Sam worked for a while at the J.C. Penney group of stores. He began to realize that opportunities existed in the large scale discount retailing business (nickel and dime stores). The idea and business philosophy of Wal-Mart borrowed from the nickel and dime stores of earlier times, and consisted of getting National Brands in bulk at a discount based on volume purchases; the company would then stamp its mark and resell the goods at a slight markup, this rate being however les...   [tags: Business Analysis Wal Mart]

Research Papers
1552 words (4.4 pages)

Wal-Mart Essay

- Wal-mart is currently the world’s largest company. It has seen continuous growth and financial success since it was founded in 1962. Today it is living off of a previous reputation of solid ethical business practices that are no longer being exercised. Sam Walton, the founder of Wal-mart, was considered to be “freakishly cheap… Cost-cutting was an obsession in the Wal-mart culture… on business trips, everyone, including the boss, flew coach, and hotel rooms were always shared.” (reclaimdemocracy.org....   [tags: Wal-Mart Case Study Market Analysis]

Free Essays
1714 words (4.9 pages)

Wal-Mart Essay

- Wal-Mart Wal-Mart started out as a five and dime store by Sam Walton back in the 1950’s in Rogers, Arkansas. From those humble beginnings, Wal-Mart is now the world’s largest corporation passing the likes of U.S. Steel & GM with over $256 Billion in sales for one year announced at an annual stockholders meeting. What makes Wal-Mart so successful. The rise of technology and the explosion of the global economy, coupled with the effort of keeping prices as low as possible has propelled the conglomerate into becoming the world leader in logistics....   [tags: Chain Stores Wal-Mart Sam Walton Essays]

Research Papers
659 words (1.9 pages)

Wal-Mart insists that their suppliers have strong environmental performance. The concept of Green is a nationwide concept that is attempting to make everyone aware of the predicament the earth is in. As citizens of the world, we are all responsible to create a safe and clean environment for the future generations. As a result, everyone must take an active part in trying to clean up, by recycling and using fewer resources. Wal-Mart recognizes and focuses on buying from suppliers such as Chiquita banana, which were named Wal-Mart's most conscious supplier. Wal-Mart also provides recycled bags in all their stores. (Bateman, Snell, p.37-38)
Wal-Mart's strategy is providing low-cost goods. In any low cost strategy, efficiency is required in production, distribution and taking advantage of economies of scale is required. Another strategy is to start adding a new fashionable collection to attract upscale customers. In place of hodgepodge of seemingly random colors, a handful of carefully chosen shades—baby blue and lime for the spring season—will now dominate clothing and housewares to send a clear message about what’s trendy. (Barbaro 2005) So far the strategy has not worked as planned the merchandising of the product has not been differentiated from the low cost goods.
On their Balance scorecard Wal-Mart focuses on the learning and growth to support other parts of their strategy. In the learning and growth they focus on training their staff on new technologies, and work processes to enhance and improve their production. That automatically connects to the internal goals which are producing low cost products at high pace, which eventually translates into low cost products for the customers. (Bateman, Snell, p.12-24) Becoming a successful international company is another goal. Wal-Mart is running out of room to grow in the United States, its largest market, where it already operates about 4,000 stores. With each new store, it risks eroding sales at older stores. (Kavilanz 2007) Going international is their only other option. Although they have made some successful transitions around the world, some countries have not been so accepting to the Wal-Mart concept. Wal-Mart may rule the retail roost at home, but it hasn’t met with the same measure of success abroad. In key markets like China, European competitors like Tesco, Carrefour and Metro have outperformed Wal-Mart and grabbed more market share. (Kavilanz 2007)
From a technology perspective, Wal-Mart has asked most of their suppliers to start using the internet as a pre-requisite. By that they were able to track inventory, track orders, and deliver better service to their clients. Furthermore, Wal-Mart was able to have a competitive advantage over their competitors.(Ham, Steve p.7) Wal-Mart has also realized that focusing on inventory management technology they are able to increase their product lifeline on the shelves. (Bateman, Snell, 2007, p.8-19) This will enable Wal-Mart to make sure their items are always in stock, and even provide insight as to what products sell the most in certain areas. When it comes to managing high-impact innovation, there is no contest—Sam Walton still matters more than Bill Gates. (Schrage 2002) Wal-Mart has been extremely successful in its implementation of technology and productivity. Microsoft and Cisco may set technical standards; Wal-Mart sets business process standards. (Schrage 2002)
From an Ethical perspective Wal-Mart was known in the market that they do not pay their employees well, and that had a very negative impact on them. Not only that, but many labor organizations and communities viewed them negatively. Wal-Mart has created a new pay scale that now does not allow employees to get merit raises, instead the company has added salary caps. With the new pay scale and the recently discontinued merit raises—Wal-Mart employees say they now get one chance a year to get a raise—at their year-end evaluation where their manger decides if a raise is warranted. (Brennan 2006) Wal-Mart immediately put a very expensive campaign together to fight that idea and show that they are a fair and generous retailer. . (Bateman, Snell, 2007, p.12)
In an organization there are many factors to consider in order to have a successful and prosperous year. Wal-Mart offers a great variety of merchandise and services to its customers, and offers prices that compete with the best discount retailers, however, their merchandise is not the best quality. They’ve planned and implemented ideas that should help appeal to a high end customer. Wal-Mart has become organizes by incorporating technology to keep track of their stock, and the method with which they replenish. Using Technology to assist them in controlling their merchandise and online website has allowed Wal-Mart to become a worldwide phenomenon. They are leading the industry in the United States, but still need to find how to compete with the rest of the world. By providing high end merchandise, incorporating technology and making their services eco friendly, they will be able to incorporate new clients to their Wal-Mart family.

References:
Barbaro, Michael. (June 2005), Wal-Mart Moving Upscale-Makover Planned as Store Sales Slump. Retrieved 8/10/08
http://www.washingtonpost.com/wp-dyn/content/article/2005/06/03/AR2005060301836.html
Bateman, Thomas S., Snell, Scott A. (2007), Management: Leading and Collaborating in a competitive World. McGraw Hill, Companies Inc.
Brennan, Courtney, (August 2006), Wal-Mart Caps Employee Wages, WQAD CH8, Retrieved 8/10/08
http://www.wqad.com/Global/story.asp?S=5308745
Hamm, Steve, “B2B Isn’t Dead. It’s Learning,” BusinessWeek, December 18, 2002.
Kavilanz, Parija B., (March 2007), Wal-Mart’s plan to conquer the world, CNNMoney.com,
Retrieved 8/10/08
http://money.cnn.com/2007/03/27/news/companies/walmart/index.htm?postversion=2007032717
Schrage, Michael, (March 2002), Wal-Mart Trumps Moore’s Law-Information technology
matters—when it delivers “everyday low prices.” Technology Review, Retrieved 8/10/08
http://www.technologyreview.com/Infotech/12775/?a=f
Lavelle, Marianne. U.S. News & World Report, 6/27/2005, Vol. 138 Issue 24, p36-38, 3p, 1 color
Return to 123HelpMe.com