Wal-Mart’s Low Prices
“Wal-Mart is the largest private employer in the nation and the world’s largest retailer. With 1.6 million workers, 1.3 million in the United States and 300,000 offshore” (Miller, 2006). Thousands of Wal-Mart stores across the United States of America are best known for their slogan of save money live better. Wal-Mart retailers are regarded by the American public for the place to go to find everything from fishing gear to groceries at the lowest prices. However, to obtain these low prices, Wal-Mart must cut expenses, which it does across the board, including the pay and benefits to its workers in the United States. Wal-Mart 's low prices have often saved consumers money at the counter when they purchase goods, as
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Wal-Mart clearly is able to outdo small retailers, such as local stores, by sheer size in quantity. Since Wal-Mart uses its low prices to decrease its competition, it continues to sell its product less than other retailers, which inevitably leads them to close their business. This type of pricing that is used to intentionally reduce competition “antitrust economists refer to the anti-competitive practice of which Wal-Mart is accused as predatory pricing”(Dukes, 2003). To be accused of predatory pricing the business must be selling the products in question below the price of the good paid for by the business. However, Wal- Mart is able to sell its goods at a low rate through a “ highly efficient distribution system and retailing expertise give Wal-Mart a cost advantage that enables it to price its products below the competition and still make a profit”(Dukes, 2003). Since Wal- Mart is not blatantly engaging in predatory pricing and is still making a profit, Wal -Mart is considered to be engaged in normal market competition. Wal -Mart still needs to make a profit on the goods it sells at extremely low prices so it must obtain its goods at a lower cost. Wal-Mart is a mega retailer and with its buying power is able to have an influence that relatively smaller stores may not have. According to the Mexico’s Federal Competition Commission, Wal-Mart is able to use its power of large …show more content…
While Wal-Mart continues to dominate the market and provide low cost goods to consumers, it does so at a high cost. Wal-Mart 's millions of employees pay is not reflective with its subsequent profits, leaving families with financial instability. With Wal-Mart 's engagement in price discrimination and its power of the market to receive substandard low cost goods it continues to make enormous profits. The ability to obtain products at a low price not only has helped Wal-Mart keeps costs down but maintain them as an inferior good. Since Wal-Mart is inelastic, it has no incentive to raise its prices, or the price it is willing to pay to producers. Wal-Marts low price guarantee is really a guarantee of its economic stronghold over the
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last dime from its thousands of suppliers, who are left with no profit margin unless they adopt the Wal-Mart model of using nonunion labor and shipping production to low-wage hellholes abroad." (The Nation, March 4th 2002 www.thenation.com/doc.mhtml?i=20020304&s=hightower).
Wal-Mart has branded stores in all 50 states and in over 27 countries. Wal-Mart started with humble roots in 1962 by Sam Walton in the small town of Bentonville, Arkansas. Within thirty years, the small local discount retailer grew to one of the largest retail companies in the United States of America. Now it stands as the largest retailer in the world. As the largest retailer, Wal-Mart has gained many detractors. In "The Case for Wal-Mart," Karen De Coster and Brad Edmonds recognize how people “like to attack bigness” (632). Many believe Wal-Mart offers low wage jobs with few employee benefits, discriminates against women, and among many other issues, doesn’t give back to the community (631). In contrast to the constant barrage negative attacks, Wal-Mart proves beneficial to the community. Wal-Mart prides itself on being an equal opportunity employer to such a degree it has the most diverse group of employees anyone can imagine. Most Wal-Mart stores are the anchor that provides a steady stream of consumers to other much small businesses in the area. Beyond providing quality jobs for the people in and around the store, Wal-Mart brings convenience, lower prices, and help to those in need.
The success of Wal-Mart is so great, that many people believe that Wal-Mart is becoming a monopsony . Suppliers are forced to deal with Wal-Mart because of the large percentage of sales at Wal-Mart cash registers. As such, Wal-Mart also has the ability to dictate prices of the goods it receives from the suppliers. Every day, more and more retail stores close their doors for good because Wal-Mart controls such a huge margin of the retail sector.
Walmart is one of the most successful franchises of all time and continues to take fire from multiple angles, whether it’s about the costing of jobs, the wages, the health insurance, the small business destruction, or the environmental impact, but can always back itself up by negating those claims with facts that proves that it is beneficial to the community.
The Wal-Mart Corporation is a multi-billion dollar low-cost retail organization, consisting of 6400 stores and 1.8 million sales associates worldwide. Wal-Mart’s influence on the retail world and the enormity of their corporate size is unparalleled. Wal-Mart can easily report sales of $312.4 billion dollars per fiscal quarter and net profits of $3.8 billion dollars. Wal-Mart promises her customers "Always low prices. Always!" and upholds this motto by providing low prices to her customers and high return on investment to her stockholders. One way that Wal-Mart has managed to maintain a competitive edge over other low cost retail giants and provide low prices is by cutting wages and by not offering too many company benefits to their employees. Full-time employee working at Wal-Mart only make $8 an hour, while only 45% of the workers can afford to be covered by health insurance. Wal-Mart also increase part time employees from 20 percent to 40 percent so that they do not have to cover all of their employees for health insurance . Although Wal-Mart may not provide excellent benefits to her employees, it successfully performs as a legitimate business operating in a capitalistic society. Wal-Mart upholds the primary fiduciary duty to satisfy her stockholder and follows free the market libertarianism model, which states that a business should not interfering with the free market. In a free market Wal-Mart has a direct responsibility to her primary stockholders rather than the employees of a company.
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
Wal-Mart's history is one of innovation, leadership and success. It started with a single store in Rogers, Arkansas in 1962 and has grown to what is now the world's largest - and arguably, the most emulated - retailer. Some researchers refer to Wal-Mart as the industry trendsetter. Today, this retailing pioneer has annual revenues of over $100 billion, 3,000 stores and more than 750,000 employees worldwide. Wal-Mart operates each store, from the products it stocks, to the front-end equipment that helps speed checkout, with the same philosophy: provide everyday low prices and superior customer service. Lower prices also eliminate the expense of frequent sales promotions and sales are more predictable. Wal-Mart has invested heavily in its unique cross-docking inventory system. Cross docking has enabled Wal-Mart to achieve economies of scale which reduce its costs of sales. With this system, goods are continuously delivered to stores within 48 hours and often without having to inventory them. This allows Wal-Mart to replenish the shelves 4 times faster than its competition. Wal-Mart’s ability to replenish theirs shelves four times faster than its competition is just another advantage they have over competition. Wal-Mart leverages its buying power through purchasing in bulks and distributing the goods on it’s own. Wal-Mart guarantees everyday low prices and considers them the one stop shop.
Besides all the points that I have stated, Wal-Mart has had to pay fines due to breaking Child Labor laws and Illegal Immigrant laws; fines up to $11.5 million for just those two types of laws. Wal-Mart is not good for this economy, for the people, and the company, in a whole, is criminal. If the people let Wal-Mart stay on the track it is on, the United States will not have anything but Wal-Marts. Wal-Mart will become a monopoly and put everyone, who started with something more than greed, out-of-business.
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
By keeping their prices low, Walmart can easily pass that savings on to their customers and in return, their buyers are able to have a higher income and can spend their money on more products, preferably Walmart’s.
Mallaby admits Wal-Mart can treat their employees and other retailers unfairly, but as a result everyone can share in the 50 billion in savings that American shoppers consume annually. The pay that employees get is the price they must pay for low priced merchandise. Because of the minimal pay to employees, Wal-Mart strengthens its’ consumer buying power. Giving the American shoppers the savings they need, Wal-Mart’s has ultimately been them successful. Wal-Mart has potentially wiped out the middle class as an employer, but the employees can now work and ...
“Save money. Live better” – company’s motto set by the top management to express Walmart’s mission. Walmart strive to provide lower prices of products compare to other retailers like Target. By providing lower prices, Walmart can gain more sales and generate more profits besides gaining more market share.
The fact is that Walmart pays its employees a minimum of nine dollars per hour, which is more than the federal minimum wage at seven dollars at seven dollars and twenty-five cents per hour. Additionally, Walmart does provide their employees with basic health benefits. Still, critics demand that Walmart pay their employees more and provide more health benefits, but rising costs would result in higher prices which would result in less purchasing power. That is not good for the economy. What critics fail to comprehend is that a job at Walmart earning minimum wage is not a full-time job but a part-time job, as employees should be going to college or looking for other higher paying jobs. Overall, it’s the same exact situation as the “Mom and Pop” farce and every other complaint, like price discrimination and predatory pricing; Walmart is following a business model that gives consumers the goods and services they crave at affordable prices and a low cost for Walmart. Walmart’s practices are ethical, legal, profitable, and exemplify the principal of the free market system, so any American that claims that Walmart should be targeted for its practices are virtually asking the government to target the foundation of the American economic system. In addition, those same people are asking for
The first Wal-Mart store opened in July of 1962 in Rogers, Arkansas by Sam Walton who believed that the future of retailing was in discounting and to avoid competing with established giants like Sears and Woolworth, Wal-Mart’s stated out of the large cities in the beginning and this strategy help avoid competition, while in rural areas Wal-Mart began growing their customer base by offering ways to save money and shorter travel distance, Sam Walton felt the best way to make customers happy was to provide the low prices every day (Farhoomand, 2006). The company needed to continually find ways to control the operating costs so the savings would then be passed on to Wal-Mart customers in the form of lower prices than the competitors. Walton was opposed to having any kind of employee unions for its company and saw them as a disruption and an inconvenience (Farhoomand, 2006). The continued search for lower prices made him aware of business related travel cost, Wal-Mart executives stayed in low cost hotels when they traveled and the cost related to the services provided by suppliers, Wal-Mart helped suppliers improve operations and efficiency to produce lower cost. Walton wanted the suppliers to correct any nonessential or insufficiencies existing in their business structures as a way of gaining lower prices and higher value products for its Wal-Mart stores. To further push savings Wal-Mart forced cost down by eliminating the middleman and buying directly from the manufacturers. This cost saving also applied to executive salaries Walton felt providing employees with stock options, training opportunities, and allow employees to grow and develop would be a better way to engage and involve them in his vision (Farhoomand, 2006).
Walmart has had a long-standing presence in America society since the middle of the 20th century, seen as a place to get everything done, Walmart has become a fixation in our society. From grocery shopping, to changing your oil and even filing your annual tax returns, Walmart is always there, everyday. Started by Sam Walton in 1962, it began as a small operation catering to a small Arkansas community. It was started on principles very similar to small local businesses in small towns. Today Walmart has gotten a different, darker reputation. On the surface, Walmart may seem like the solution to everyday issues. Low-income families are attracted to the low prices, and people who work odd hours benefit greatly from the 24 hours a day that many Walmarts are open. Lately, Walmart has also managed to be publicly recognized as a store that sells many of today’s green products, including organic food, environmental conscious cleaning products, as well as, paper products made from recycled paper. However, underneath all this, Walmart has a different side. Exploitation of its workers is widespread amongst Walmarts who do not belong to a union, especially in the United States. Wal...