Wal-Mart is the largest global retailer in U.S. and also one of the biggest multinational companies of any
kind in the world. It is a well-known American company offers its products through various retail formats
that include: supercenters, supermarkets, hypermarkets, warehouse clubs, cash & carry, home
improvement, specialty electronics, restaurants, apparel stores, drug stores, and convenience stores, as
well as digital retail. The company relies heavily on their Every Day Low Price (EDLP) strategy which seeks
to provide consumers with the lowest prices on many common goods. Wal-Mart operates primarily in
three segments: Wal-Mart U.S, Wal-Mart International, and Sam’s Club. Sam’s Club operates as a
membership-based discount wholesaler which operates in 47 states and Puerto Rico.
Source: http://corporate.walmart.com/our-story/our-history, Revenues and Profit walmart, 2015.
Source: Bradley et al.2003. Walmart Stores 2003, Harvard Business Review, Bing search.
1. Walmart had a solid year in fiscal 2015 as each operating segment improved its performance as
the year progressed. While net sales grew nearly 2 percent and operating income increased 1
percent, their underlying performance was actually stronger. In fiscal 2015, Walmart U.S.
delivered a 3.1 percent increase in net sales to $288 billion. Comp sales growth of 0.6 percent
included more than 6 percent growth in our Neighborhood Market format. Operating income
declined 2.1 percent to $21.3 billion, due primarily to increased health-care costs. Their improved
sales and operating income trends each consecutive quarter in fiscal 2015. The new leadership
team, led by Greg Foran, is focused ...
... middle of paper ...
...demonstrated the retail industry’s major problems but also assessed Wal-Mart’s overall
performance in terms of its defined respective strategies and objectives and the way these have been
executed. The low cost strategy of the company attracts more customers towards the Wal-Mart which
increases the profit margin. In addition, the company has satisfied its customers need through offering a
wide range of products which reduces the risk of customer’s turnover. The Company is well placed and it
has the ability to control the major part of market share. It has expanded many stores worldwide and still
planning to open more stores. Every year the company finds more ways to satisfy their customer’s need.
To conclude, Wal-Mart has developed a great workplace environment which full of competition, selfimprovement
and respects that differentiate the company from its competitor.
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