Factors Considered in Determining its Current Marketing Mix and the Current Marketing Strategy
Vodafone has a big management team that helps it in marketing and advertising. Market mix refers to the tool that the company uses to advertise its products to the market. Marketing is an important tool in any business. The process of marketing should be done efficiently to ensure that it builds a strong customer relationship (Aker & Mbiti, 2010). There are different channels that Vodafone uses in its market mix. These strategies enhance the brand recognition. Many people are familiar with the Vodafone logo all over the world. This is a great sign of brand recognition. As a result of the brand recognition, many people have tried to use Vodafone services. This has helped in improving the profits of the company. Just like other leading companies, the Vodafone Company has ensured that it markets its products in the best way following the market theory (Thompson & Garbacz, 2007). From the star...
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