Vodafone Company: Factors Considered in Determining its Current Marketing Strategy

Vodafone Company: Factors Considered in Determining its Current Marketing Strategy

Length: 1891 words (5.4 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Vodafone is a multinational telecommunications company that has its headquarters in London. Its registered office is in Newbury Berkshire. This company was formed in 1991 and it has continued to grow every year. Vodafone stands as the second largest mobile telecommunication company in the world (Aker & Mbiti, 2010). This company operates its networks in over 40 countries. The company has targeted many other different countries whose economy is growing in a faster rate, like Nigeria in West Africa. Due to the presence of oil in Nigeria, the company has decided to capture as many shares in the market as possible, as Nigeria has a very valuable market. There are different unique strategies that the company uses to sell its policies to the new customers.
Factors Considered in Determining its Current Marketing Mix and the Current Marketing Strategy
Vodafone has a big management team that helps it in marketing and advertising. Market mix refers to the tool that the company uses to advertise its products to the market. Marketing is an important tool in any business. The process of marketing should be done efficiently to ensure that it builds a strong customer relationship (Aker & Mbiti, 2010). There are different channels that Vodafone uses in its market mix. These strategies enhance the brand recognition. Many people are familiar with the Vodafone logo all over the world. This is a great sign of brand recognition. As a result of the brand recognition, many people have tried to use Vodafone services. This has helped in improving the profits of the company. Just like other leading companies, the Vodafone Company has ensured that it markets its products in the best way following the market theory (Thompson & Garbacz, 2007). From the star...


... middle of paper ...


.... Springer Berlin Heidelberg.
Kramer, W. J., Jenkins, B., & Katz, R. S., 2007. The role of the information and
communications technology sector in expanding economic opportunity. Cambridge, MA:
Kennedy School of Government, Harvard University.
Sammut-Bonnici, T., & McGee, J., 2002. Network strategies for the new economy. European
Business Journal, 14(4), 174-185.
Sridhar, K. S., & Sridhar, V., 2007. Telecommunications infrastructure and economic growth:
Evidence from developing countries. Applied Econometrics and International Development, 7(2), 37-56
Thompson Jr, H. G., & Garbacz, C., 2007. Mobile, fixed line and Internet service effects on
global productive efficiency. Information Economics and Policy, 19(2), 189-214.
Tidd, J., & Bessant, J., 2011. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Marketing Strategies for John Deere Company

- As a consultant, I would apply major marketing strategies that would fit the new consumer segments and also serve the old consumers just the same. Both short and long term marketing strategies are equally needed for urgent and future decisions. Consumer behavior is also a factor to be considered, because factors affecting consumer behavior will make clients not to buy, for one reason or another. To get the target market or rather to increase the target market, one has to create and deliver content that attracts and contains customers....   [tags: John Deere Company]

Term Papers
1294 words (3.7 pages)

Marketing Environment : A Small Force Within The Company Essay

- Marketing Environment • The market environment is a marketing term and refers to factors and forces that affect a company’s ability to build and maintain successful relationships with customers. Micro environment is a small force within the company that affect its ability to serve its customers. Macro environment is a larger societal force that affect the microenvironment. (Jobber and Ellis-Chadwick 7th Edition) The five forces • Political • Economics • Environmental • Social • Technological They have been the focus of attention with the result that the term PEEST analysis....   [tags: Marketing, Pricing, Price, Marketing mix]

Term Papers
1454 words (4.2 pages)

Marketing Mix And The Marketing Strategy Essay

- The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product....   [tags: Marketing, Pricing, Price, Marketing research]

Term Papers
1016 words (2.9 pages)

Essay about Marketing Analysis : Marketing Strategy And Marketing Mix

- Traditionally, Marketing was defined as a “… set of processes for creating, communicating and delivering value to customer” [Kotler and Keller, 2012, pg. 27], however this definition seems unfinished as omits the notion of competitors; From a modern conception, Marketing has to be understood as the “achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition” [Jobber and Ellis-Chadwick, 2013 pg. 5]. This “set of processes” referred in the definition can be expressed on the Marketing Planning, taken into consideration the growing importance of Marketing at a business level, the author will analyses its role upon three main edges, he...   [tags: Marketing, Strategic management, Marketing plan]

Term Papers
1376 words (3.9 pages)

Essay on Demographic Based Marketing : Marketing

- Why Demographic based marketing is out and Intent based Marketing is in Demographic based marketing has ruled the roost for many years. Companies have traditionally marketed products and services towards certain groups of people based on age, gender, and so forth. However, according to the recently released Communication Trends Report from Hotwire PR, 2016 will be the year that successful companies start to change their approach and focus more heavily on the values, passions, and motivations of their customers rather than on arbitrary categories like age....   [tags: Marketing, Demographics, Generation Y]

Term Papers
819 words (2.3 pages)

Soft Drink Company Marketing Plan Essay

- Soft Drink Company Marketing Plan The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China....   [tags: Business Analysis Marketing]

Free Essays
1436 words (4.1 pages)

Green Marketing Essay

- 3.5.2 Green Marketing Peattie, (1992) defined Green Marketing as: ‘The management process responsible for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.’ Even though this definition goes almost two decades back, the meaning of this discipline remains faithful to the previous idea, what has changed throughout these years is the fact that the environmental conditions have worsened and deepened, creating a stronger necessity for green marketing and related areas to step up....   [tags: Marketing ]

Term Papers
1096 words (3.1 pages)

Marketing Analysis of Ecover's Current Position in the Market Essay

- Marketing Analysis of Ecover's Current Position in the Market 1. Introduction The assignments mainly consists of the following parts: Firstly, an analysis of Ecover’s current position in the market. Secondly, how Ecover is changing its competitive strategy. Thirdly, consumer behaviour towards detergent. Finally, an outline for new marketing strategy for Ecover to enter the supermarket. 2. Background Ecover was founded in 1979 by Frans Bogaerts.It was a modest little detergent company in Malle in northern Belgium....   [tags: Ecover Business Marketing Supermarkets Essays]

Term Papers
4055 words (11.6 pages)

Marketing Planning Essay

- WHAT IS MARKETING. Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’. As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.” But before being able to meet the needs and wants of customers as well as providing them with benefits. We need to work out: • who our customers are • which customer to target • how to reach and win new customers • how to keep existing customers happy. Figure 1: Definitions of Marketing Source: www.learnmarketing.net And most importantly we need to keep...   [tags: Business Marketing]

Free Essays
1984 words (5.7 pages)

Business Marketing Essay

- Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that are available to help assist companies to retain customers by providing that key ingredient, promising superiority....   [tags: Business Marketing]

Free Essays
1485 words (4.2 pages)