Essay PreviewMore ↓
Vodafone was formed in 1983 as a joint venture between Rascal Electronics (a UK electronic firm) and Millicom (a US telecom company), and was granted one of two mobile phone licenses in the UK (www.associatedcontent.com). That became the UK's first mobile license. The name Vodafone came from the firm's goal to establish a voice and data services over cellular telecommunication networks. In which, the VO is represents voice and the DA symbolizes data, hence Vodafone (www.associatedcontent.com). In 1985, Vodafone launched its service but as a Rascal subsidiary (www.vodafone.com).
October of 1987, Vodafone launched Vodapage. Which, is a paging network covering over 80% of the country (www.vodafone.com). In 1988, Rascal offered 20% of Vodafone to the public and would become Vodafone Group (www.associatedcontent.com). The beginning of the 1990s, Vodafone moves beyond the UK. In 1990, Vodafone customer base reaches 500,000 (www.vodafone.com). In October of 1992, Vodafone begins Commercial services. Vodafone was the first Portuguese company to offer a Customer Care Service available twenty-four hours a day and seven days a week (www.vodafone.com). Also, in 1992 Vodafone was named Company of the Year at Business Enterprise Awards (www.vodafone.com).
By 1993, Vodafone's international reach extends, with licenses and partnerships in Germany, South Africa, Fiji, Australia, and Greece (www.vodafone.com). Vodafone started networks for mobile phones in these other countries. Their strategy was to acquire competitors in order to knock out competition and become more competitive than its rivals (www.associatedcontent.com). March of 1994, Vodafone joins up with the Globalstar consortium to develop and launch low orbit satellite capability to supplement land-network coverage (www.vodafone.com). Also, in November of the same year Vodafone launches digital data fax and SMS (Short text messaging) service (www.vodafone.com).
In 1995, Vodafone kept expanding in the Netherlands, Uganda, Hong Kong, and France (www.vodafone.com). November 1997, Vodafone launch of their digital Pay As You Talk' pre-paid service for their frequent users (www.vodafone.com). In 1998, Vodafone is the first Portuguese mobile operator offering and introducing mobile phone in the market offering both bounds, 900 MHz and 1800 MHz (www.
How to Cite this Page
"Vodafone Business History." 123HelpMe.com. 07 Apr 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Intro: In this essay I have chosen a company that I currently work for which is Vodafone. I have taken two snapchat of each MARS element and will be relating to Vodafone. I will also explain what Vodafone does how it applies to MARS. I will be using a few theories and explain how Vodafone implements them in the real world. Retailing: Retailing is a process of selling consumer goods or services to customers through range of distributions channels to earn profit. The two snapchat is of a Vodafone’s retail outlet in town, the company has numerous of outlets around the country and worldwide.... [tags: Mobile phone, IPhone, Retailing, Vodafone]
1037 words (3 pages)
- Vodafone is a multinational telecommunications company that has its headquarters in London. Its registered office is in Newbury Berkshire. This company was formed in 1991 and it has continued to grow every year. Vodafone stands as the second largest mobile telecommunication company in the world (Aker & Mbiti, 2010). This company operates its networks in over 40 countries. The company has targeted many other different countries whose economy is growing in a faster rate, like Nigeria in West Africa.... [tags: mobile company, telecommunication, vodafone]
1891 words (5.4 pages)
- Introduction The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market. In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market.... [tags: Multinational Corporations (MNCs)]
2887 words (8.2 pages)
- Introduction Vodafone one of the world's largest mobile communication service providers, business is expanded to 30 countries and in collaboration with local companies in over 40 more. Over the world, Vodafone have almost 360 million customers in other countries and around 19 million in the United Kingdom. Vodafone have over 8000 employees, Vodafone made its first call on 1 January 1985. (Vodafone, 2014) Vodafone provides communication services, including calls, SMS text messaging, video messaging, MMS picture, internet access and other data services.... [tags: data. customer, employees]
2015 words (5.8 pages)
- INTRODUCTION In every company, there have a management structure and model to build the business and achieve their desire goals. There are many strategies which are implemented by every organisation to attain their goal. Vision and mission is vital for every small scale or large scale organisation. As we describe the vision and mission statement of the Vodafone company in the previous assignment. They are aiming to expand their smart working and machine-to-machine (M2M) technology in the whole world in future and they are aiming to provide 3G and 4G services to whole world, so that everyone can easily access the internet in whole world.... [tags: Management, Strategic management]
2850 words (8.1 pages)
- Be it Vodafone’s purchase of Hutchison Essar or Aditya Birla’s takeover of Novellis, NTT Tata Docomo or Reliance MTN, mergers in India and by Indian companies have increased and become more significant than ever before. The significance of mergers has led to greater legal control over them. One of the most significant developments in this respect has been effect of Competition law on mergers. Technically, Merger is the amalgamation of two or more business or companies for increasing ambit of provision of services and efficient functioning.... [tags: business, companies, evaluation]
867 words (2.5 pages)
- Business History In The United States At The End Of The Twentieth Century Business history in the united states at the end of the twentieth century and the beginning of the twenty-first is simultaneously thriving and strungling with itsidentity.There are clear signs of vigor, including a rising membership in the major professional organization in the field, BHC (Business History Conference). The organization recently launched a new quarterly professional journals; Enterprise & Society Economic and Business Historical Society.... [tags: US History Business]
1123 words (3.2 pages)
- Vodafone is the world's largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers.... [tags: essays research papers]
882 words (2.5 pages)
- Sponsorship and the Marketing Mix Throughout Vodafone Throughout the course of my investigation, I am going to look at how Vodafone uses the marketing mix and how this is beneficial to them as a company. Also how they get their message of the company across to the public. I intend to use both primary and secondary research throughout my investigation as it will be helpful in gathering my information. I aim to produce a questionnaire or survey for the public and will also use Internet research.... [tags: Papers]
1441 words (4.1 pages)
- When Cross Border Mergers or Acquisitions happen the participating organizations need to understand the issue of differences in national cultural issues very well in order to set up a successful Joint Venture (JV). Each country has a different national culture and this needs to be recognized and addressed because it will ultimately impact upon the work culture of the fusion organization they are newly going to form. Geert Hofstede developed a model which seeks to understand how values in the work place are influenced by culture.... [tags: International Business Joint Venture India]
1778 words (5.1 pages)
In 1999, Vodafone becomes both Internet Service Provider (ISP) and a content provider in Portugal (www.vodafone.com). Vodafone made two of the most landmark acquisitions that were those of D2 (Mannesmann; Germany) and Airtouch (US) (www.associatedcontent.com). D2 was one of the leading telecommunications providers in Germany. The Mannesmann takeover was hostile, and the first of it's kind in Europe; this was the largest "unwanted" acquisition of it's time (www.associatedcontents.com). The transaction was valued at $180 billion dollars (www.associatedcontent.com). The second acquisition was that of Airtouch communications in the United States (www.associatedcontent.com). Which now is called Vodafone Group Plc; this gave Vodafone its entry into US market and the ability to consolidate minority interest in European carriers (www.associatedcontent.com). The transaction was worth $60 billion dollars (www.associatedcontent.com).
In May 2000, Vodafone launches Verizon Wireless (www.vodafone.com). Vodafone and Bell Atlantic combined their US wireless assets to make up Verizon Wireless (www.vodafone.com). Vodafone launches YORN (Young Original Network), first global and integrated communications network, a brand new concept of content initiatives, events and offerings for the younger generation (www.vodafone.com).
To further their strategy in 2001, Vodafone completed a deal to acquire Ericell in Ireland, which is now Vodafone Ireland (www.associatedcontent.com). Then, Vodafone signed a strategic alliance agreement with China Mobile based out of Hong Kong (www.vodafone.com). Vodafone unleashed the first global communication campaign in August of 2001. The campaign features TV, cinema, print, online and outdoor media (www.vodafone.com).
In 2002, Vodafone gave trial of their global mobile payment system in the UK, Italy, and Germany. The trial enables customers to purchase physical and digital goods using their mobile phone (www.associatedcontent.com). In October 2002, Vodafone announced the launch of "Vodafone live!" a fully innovative concept in the integration of services and content in mobile communications (www.vodafone.com). It would provide a new consumer proposition, Mobile Office, and a new business proposition (www.vodafone.com). Also, in November 2002, launches a Vodafone Remote Access, which is a part of the mobile office. This service would give business customers an easy way to connect to their corporate LAN to access e-mail, calendar and other business specific applications while on the move (www.vodafone.com).
Vodafone in 2003 allows football fans to watch, for the first time in Portugal, an entire football match as it happens on the small screens of mobile phones through "Vodafone live!" (www.vodafone.com). In the first six months of the launch of "Vodafone live!" it attracts one million customers (www.vodafone.com). Also, at the GSM (Global Systems for Mobile Networks) Association Awards Ceremony in Cannes, France, Vodafone won the mobile industry's most prestigious awards I two categories, best consumer wireless application or service and best television or broadcast commercial for its global consumer service, "Vodafone live!" (www.associatedcontent.com).
In 2004, Vodafone Portugal Foundation and the Ministry of Education unveil an innovative system, which provides access by the blind and visually impaired to computers with the Microsoft Windows environment, using a high quality text-to-speech reader in European Portuguese (www.vodafone.com). Vodafone also releases a new phase in the roll out of the 3rd generation mobile services with the launch of "Vodafone live!" with 3G technology (www.vodafone.com). 3G technology provides the ability to transfer simultaneously both voice data (a telephone call) and non-voice data like download information, exchanging e-mails, or instant messaging (www.wikipedia.com). The news, possibility to watch live television broadcasts, and better and faster access to new multimedia content such as video clips and true tones.
In 2005, Vodafone acquired MobiFon S.A. in Romania and Oskar Mobile a.c. in Czech Republic (www.vodafone.com). In 2006, Vodafone acquired Telsim Mobil Telekomunikasyon Hizmetleri in Turkey and launches a new global marketing campaign "Make the most of now" (www.vodafone.com). "Vodafone live!" reached ten million customers with the use of 3G technology. Also, in 2006 Vodafone launches mobile TV capability and Vodafone Radio DJ, which offers a personalized, interactive radio service streamed to 3G phones and PCs (www.vodafone.com).
Vodafone in 2007 has reached a base of 200 million customers (www.vodafone.com). Vodafone is currently working on expanding it's 3G live, the newest version of their GSM network, to all their current markets (www.associatedcontent.com). Their goal is to go global in the next few years. Vodafone has grown primarily through all their acquisitions (www.vodafone.com). Their strategic alliances that Vodafone has participated in with innovation and cooperation to compliment their aggressive strategy of competitor acquisition (www.associatedconten.com).