The Visual Text of a Herbal Essences´ Advertisement

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In the October 21, 2013 issue of In Touch magazine, Herbal Essences’ hair products has an eye catching, bright advertisement to catch a readers attention. As readers browse through the magazine, the advertisement serves the purpose to stop and catch the reader’s attention. The dark haired, dark skinned model, Nicole Scherzinger, is used to show-off the products. Scherzinger’s hair is an image a reader can’t help but notice. Long, think, and full a volume is what attracts the reader, especially females because they would love for their hair to look like the hairstyle shown on the advertisement. Many women will probably see the model and envy her looks and hair and so through also jealousy want to buy the product so they can be attractive like the model. Herbal Essences’ included bright colors, catchy phrases and a model in their advertisement to serve a very important purpose, to get their product sold. The intended message of this advertisement is what the received message is, simply to persuade people into buying the products. The use of flow within Nicole Scherzinger’s hair, focal point, and text make Herbal Essences’ advertisement effective.
This advertisement promotes Herbal Essences’ shampoo and conditioner. There are a few main focal points within this advertisement, one being Nicole Scherzinger. By having her on the advertisement makes the audience think if a celebrity has the shampoo well then I must get it as well. Having her as a focal point draws the consumer in. Another focal point would be the semi- hidden brand name, Herbal Essences. The brand name is off in the corner sort of invisible. By having the name sort of hidden in the corner tangled into her hair makes the audiences’ eye drawn to the name. The last focal ...

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... feel that by buying the shampoo they are having a personal connection with the famous person. In having famous artist promoting your products, comes a huge amount of potential clients within fans. Throughout the advertisement the spectator is given multiple messages about the product that will draw readers in.
Herbal Essence’s main purpose is to get the viewer to stop what they are doing and pay attention to the advertisement. Yet at the same time it has the ability to make the viewer feel comfortable with the products. Throughout the advertisement it is apparent how Herbal Essences’ tries to create an illusion of an irresistible product. The idea is that by using their product, they will be more in control of their lives. Herbal Essences’ is very effective with their advertisement, because they use three important elements of design; flow, focal points, and text.

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