The Logistical Side Of Decision Making In Blink By Malcolm Gladwell

As a visual representation for Blink, I chose a watercolor brain. This book is focused on the intuitive decisions made in the brain: abstract and concrete. The bright colors bleeding into each other represent the thought process that is based on emotion and attraction. These characteristics of the abstract decision making are personal and cannot be defined. Malcolm Gladwell explains how these factors blur our reasoning and, “Disrupt this gift” (Gladwell 262) given at birth known as instinctive decision making. However, our brains also make snap judgements based on fact, experience and reasoning. This concrete way of thinking is represented in the painting in the bottom right side of the brain. The symmetrical horizontal lines and the constant color show the stability and precise nature that correlates to the logistical side of thinking. The difference between the emotional and factual side of the mind are key to Blink because they both factor into the human’s decision making process.

Persona Author of Blink, Malcolm Gladwell, is part of the writing staff
This genre was chosen by Gladwell to increase credibility and to satisfy the audience’s expectations on informational literature. Nonfiction appeals to the ethical side of the audience because it increases the trust in Gladwell. If the book was anything but nonfiction, the topics discussed would become worthless because the audience wouldn’t believe anything Gladwell stated. The audience expects any informative text to be nonfiction so they can trust the validity of the argument and the concepts discussed. The topic of Blink is, “There can be as much value in the blink of an eye as in months of rational analysis” (Gladwell 17). Blink is a nonfictional book describing how we think without thinking. Blink describes choices that appear to be instinctual and immediate, and explains the in-depth reasoning behind every decision