Visual literacy is the understanding of the exchange of communication through images by analyzing its context, purpose, and audience. “The representational iconic image is only one genre of visual, distinguished by the intensity of interpersonal responses it frequently provokes, but a genre whose distinguishing characteristics illustrate the importance of developing a global visual literacy” (Mediating Ideology in Text and Image, pg. 190). Images should be multicultural and have a universal message that it can be understood by everyone. An image made in the United States of America for a campaign ad, brand or politics should be able to be understood by someone in a different country. Visual literacy is also a way to show or unite cultural diversity in the communication area by using images to depict social power and ideology. “Ideology is a construction of reality, which contributes to the production, reproduct...
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...y, the other can perceive as she is sad. The messages placed in the images are used to persuade individuals to either buy or gain support. They are commonly used in politics as a way to show how powerful and helpful that candidate can be.
It is a very important tool to possess because it helps to improve understanding, teaches younger student and response critically. Visual literacy is the basic understanding of how to interpret and communicate with images. It is not far away from the definition of literacy because they both go hand in hand. According to Shohet, the Centre 's definition of literacy is "being able to understand the dominant symbol system of the culture you live in and engage through those symbols with whatever agencies you need to engage with for your own well-being, the well-being of your family, your community and your workplace” (Winston, Iris).
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