Visual Communication: Advertising

Visual Communication: Advertising There is a constant interaction between an organism and the external environment. It must be able to detect changes in the surroundings and make proper adjustments so as to increase chances of survival. Most living things including green plants and even some unicellular organisms are sensitive to light. But relatively few organisms are capable of vision; that is the ability to form pictures of images of the outside world. One of the creatures blessed with the sense of vision is man. It is also one of the lucky few organisms of God, which is able to detect colors. Since the beginning of time man has been fascinated by the variations in the environment accompanied by the changes in the images and his attraction towards and repulsion from various appearances of organisms. Man has been on this Earth for many years since the eviction of Adam from the heavens. During these years he has learned a lot about how to treat different things by simply looking at them. Example he knows that a prick in any form will hurt him and he does not know this by the help of the sense of smell or hearing but simply by looking at the prick’s sharp tip. Therefore it can be concluded that a man is very much dependant on his sense of vision and is also significantly influenced by it. With the discovery of visual images carried by radio waves in 1926 followed by the invention of the television man has been endlessly entranced by the advertisement displayed on the TV by the manufacturer to attract consumers. During a TV drama ““Spring is Unlikely to Come…” translated it was observed that the 35 minute program is financed by 17 different sponsors who displayed 64 commercials during a 25 minute period of time. The title of the ...

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...ts are meant for the high class because they have the least viewers. This is due to the fact that they are a minority of every community and are usually with business to pay much attention to TV shows or they have cable connections. The best commercials were those, which were short but succeeded in promoting their message. Lengthy ads tend to bore the viewer quickly. The channel most wisely didn’t give any ad, which would interest any men like for shaving cream or shaving blades etc. There was however the exception of a single ad of a car. It is therefore observed that the ads even if ignored leave a message at the back of the head and these come back to the person unconsciously during shopping. Thus Gyan C. Jain has correctly said: “ Advertising is a valuable economic factor because it is the cheapest way of selling goods, especially if the goods are worthless.”