Visuals are important.
Imagery is helpful to engage and convert customers in the sales funnel. Especially for ecommerce businesses, a photo is sometimes the consumers only reference of a product.
Studies unveil that “67% consumers say that high quality visual content is more important than product description or customer ratings.”
Pictures stimulate people’s minds. They activate our senses to actually imagine ourselves within the photo.
For visual commerce, that’s a plus. Images enhance the customer experience.
“This strand of digital marketing is still fairly emergent, however, which indicates there is still some time for marketers to build their confidence, gain greater insight into what’s working, and make the case for support and
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There’s a new commerce invading your market. And you can use it to your benefit.
It’s called visual commerce. Miljana Mitic, content marketing manager at Goodvidio, offers a definition:
“Visual commerce is the concept of enriching customer experience with powerful, inspirational and enticing visual content that prompts shoppers to engage, convert and form a preference for a brand or online retailer.”
In essence, you want to use visuals to enhance the shopping experience. From product research to clinching the sale, you have the chance to show customers what makes your products so special.
This is especially helpful for ecommerce businesses. Because shoppers can’t see or touch your products in-person, these visuals add more insight to why they should or shouldn 't buy.
But visual commerce isn’t always about the immediate sale. Some companies possess an extended customer journey. Therefore, they may use visuals as part of their brand awareness campaigns.
General Electric uses images to humanize its brand. The multinational corporation show how its work impacts people.
Image Source
Before you starting photos, take the time to build a strategy. Educate your team about the concept and focus on gradually introducing it to your business
Having such an image before our eyes, often we fail to recognize the message it is trying to display from a certain point of view. Through Clark’s statement, it is evident that a photograph holds a graphic message, which mirrors the representation of our way of thinking with the world sights, which therefore engages other
Attractive Appeal & Get Attention– Here you can be as innovative, artistic and creative as you want, within the limits of compliance laws, of course. Create a theme with pictures and colors that take positioning into account. For example, if you want your product to be perceived as jovial and festive, then you'll want to think about using bright colors and images of people laughing or smiling, perhaps. Your goal is to get your consumers to not only notice your product, but to also trigger positive emotions of trust and loyalty. You want to think outside of the box and see if you can come up with unique and interesting ways to catch attention. Study some of your competitors, especially the ones that are thriving. What kind of packaging are they using? Test out some of their products, and note down your feelings. Look at products that you use and love. What drew you to the packaging? A good example of great product packaging is Magnum Ice Cream. The white chocolate flavor comes in black and gold packaging, radiating emotions of prestige, stability and power – all that from just ice
The marketing idea is tied in with accomplishing corporate objectives by meeting and surpassing client needs superior to the opposition. The best approach to do this is for organizations to consider what value they are proposing to offer to their clients and once this choice is made, choose how to impart this message to their clients/commercial center (Fahy and Jobber, 2012). It is viewed as that there are 3 principle components to the marketing communication mix: tools, media and messages (Baines and Fill, 2014). This essay focuses on the diagram and critique of the initial two of these, tools and media.
a picture is built up in the mind of the audience. It is an image that
Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting. These elements have an impact on the affective, cognitive, and behavioral responses of potential customers. The channel strategy used by the company is effective because of Sport Chek’s strong brand name. The company can benefit more from a better channel strategy for its online shopping portal that can help it to take advantage of the global high-end sports market.
For this source I chose the article, In Plato 's cave by Susan Sontag. The source talks about all of the different ways society looks at photographs. In the quote by Sontag she says,
Today, advances in technology and design are providing many opportunities for new and existing businesses to re-invent themselves and their marketing strategies.
Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones that create stereotypes. They are very manipulative, for they will never focus on the negative things that are associated with their products, only the positive ones. Advertisements are ambitious which gives them power, and engage customers for their approval.
loosening the spesific creativity in each picture. When people see the major mass of photos
Marion and Michael (1996, cited by Graby 1993) exposed that there are three concepts of image that are necessary to understand and can be applied to brands, companies or countries:
Pictures save time, improve efficiency and provide convenience. In order to keep up with the internet’s fast pace, pictures must possess simplicity. This simplicity allows us to quickly absorb information then move onto the newest meme on the internet. The more pictures we move through, the more internet we surf. The more we internet we surf, the more information we receive. With saving time, pictures also grant us convenience. Instead of buying a ticket to see the northern lights, we can google the different colors in the sky. Instead of visiting our friend, we see a picture on their Facebook wall and know that they are alive. Between running late and juggling responsibilities, pictures provides a rapid glimpse into a constantly updating
It 's no secret that traditional marketing practices have declined and consumers are now more skeptical than ever. Brands have had to find ways of connecting with potential customers in a more authentic way.
Visual merchandising is a concept of presenting your retail space in an elegant way. It’s a channel for the retail house to create their own distinctive identity to develop a sense of their product’s character and define the themes of their range from its physical contours redefined by visual merchandising.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
There is no doubt that content is a key part of a marketing strategy. But, it does not, and should not, need to stop at the written word. Here are some great reasons for using infographics in your business’s content: