Vission, Mission & Core Values

What makes the truly exceptional companies different from the other companies? How can Disney get 38,000 employees to operate as one, to react to thousands of different situations a day – yet consistently? How did Dee Hock create an entirely new type of organization, VISA, which now dominates financial transactions across the world with a seamless service? Vision, mission & core values, which are aligned through all recruitment, training, controls and decision making. Developing a vision, mission and values is the foundation for long term success. If a vision and mission is recognized by all stakeholders and affects every hiring, strategic decision and communication; its effect can be magic. Developing a vision, mission and values is a serious business. It takes time and commitment, but it is worth it.

The vision, mission &core values answer three critical questions: "What?" "Why?" and "How?"

Vision

Vision is the "WHAT?" The picture of the future we seek to create.

Vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-intrusive and forward-thinking. It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.

The corporate success depends on the vision articulated by the chief executive or the top management. For a vision to have any impact of the employees of an organization it has to be conveyed in a dramatic and enduring way. The most effective visions are those that inspire, usually asking employ...

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• TRANSFORMATIONAL. Is it a guide to what the organization desires to be/become? Does it address the "mega-ends" of the organization?

The mission statement should focus on the change that the organization would like to see occur; it should be a goal that stretches the potential of the organization and is still feasible to achieve within a given period of time. The mission statement serves multiple audiences. Internally, it provides the focus and momentum for all activities within the organization. It also provides outsiders (funding sources, community members, etc.) with a concise statement about the organization that they can then use to determine if they want to develop a relationship with your program. From the perspective of those funding sources, it enables them to quickly view your organization and determine if it is appropriate to consider for funding.