Viral Marketing: Word-to-Mouth-Marketing Essay

Viral Marketing: Word-to-Mouth-Marketing Essay

Length: 1717 words (4.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Viral Marketing
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...


... middle of paper ...


...From- Your- Competitors?&id=705221
Stokes, R. (2010). E-Marketing: The essential guide to online marketing. Irvington, NY: Flat World Knowledge
Eley, B. & Tilley, S. (2009). Online marketing inside out. Melbourne, Australia: SitePoint
Grindstaff , T.L.(2011, July 13). The Importance of Multimedia to Social Media . Retrieved from http://www.bluevolcanomedia.com/2011/07/13/the-importance-of-multimedia-to- social-media/
Young, L. (2013, Feb.25). 7 Benefits of Facebook for Business. In www.exploreB2B.com. Retrieved from https://exploreb2b.com/articles/7-benefits-of-facebook-for-business
Ward, B. (2010, Aug.13). 10 Little Known Facts About Houston Facebook Users. Retrieved from http://allfacebook.com/houston-facebook_b16798acebook-for-business
VloggingQueen. (2012, Dec.13). YouTube For Business. Retrieved from http://simplevloggingtips.com/youtube-for-business/

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Viral Marketing: Word-to-Mouth-Marketing Essay

- Viral Marketing Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing....   [tags: campaign, message, social media]

Strong Essays
1717 words (4.9 pages)

The Pros and Cons of Viral Marketing Essay

- Introduction With consumers showing increasing resistance to traditional forms of advertising such as TV and newspaper advertisements, marketers have sought to develop alternative strategies, among which Viral Marketing (VM) is the most intriguing. VM has become the defining marketing trend of the decade, with its brief history compared to other forms of advertising techniques. The rise of VM could only be facilitated with the proliferation of broadband access in the 1990s when the internet became accessible for commercial purposes that it became a feasible advertising technique....   [tags: Evaluating Viral Marketing]

Strong Essays
3058 words (8.7 pages)

Viral Marketing: Creating Viral Video Advertisements Essay

- Introduction Viral marketing has been defined as “the process of getting customers to pass along a company's marketing message to friends, family, and colleagues” (Laudon & Traver, 2001, p. 381). Similar to a virus, information about the company and its brand, product or services is transmitted to potential buyers who then spread the information along to other potential buyers in an exponentially growing way, often through the use of social media applications (Dobele, Toleman, & Beverland, 2005; Lindgreen & Vanhamme, 2005)....   [tags: Viral Marketing Essays]

Strong Essays
2523 words (7.2 pages)

Essay on The Impacts of Viral Marketing on Destination Image

- People always have a prejudice and expectation of the destinations that they are travelling to, possibly due to the influence of friends' perception, online research and social media. Trip advisor and WebPages like blogs, Facebook, Twitter and YouTube are usually their common sources of information. Reynolds (1965) stated that stereotypical thinking plays a part in forming destination image as well (Govers, Go and Kumar, 2007). As information from different sources slowly builds up, destination image also developes in one's mind (Leisen, 2001)....   [tags: tourism, communication, social media, information]

Strong Essays
2044 words (5.8 pages)

Essay on Viral Advertising

- Viral advertising is a relatively new craze that has quickly become the next big thing in marketing. A word of mouth (WOM) strategy, it forces marketers to create branded videos that consumers like so much that they want to share it with friends. To achieve viral success, an ad must create enough buzz to generate one million views, which is the standard tipping point where a video can go from popular to viral status (Teixeira, 2013). This task proves difficult not only because it’s centered on the premise of asking consumers to market a brand for free, but also because of the uncertainty that surrounds the entire phenomenon....   [tags: viral video phenomenon]

Strong Essays
1830 words (5.2 pages)

E-Commerce Trends: Viral Marketing Essay

- E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a business's product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to "spread the word." E-commerce has changed this....   [tags: Papers]

Strong Essays
617 words (1.8 pages)

Social Media Marketing : Marketing Essay examples

- According to Diamond 2008, social media marketing is marketing that concentrate on people and not products. The company can represent the product through a promotional tool if possible all that really matters is customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness it also influences consumers behavior in terms of gathering information, purchasing decision, opinions, attitude and brand evaluation....   [tags: Marketing, Social media, Social network service]

Strong Essays
1157 words (3.3 pages)

Viral Marketing : A Product Or Service Goes Back Thousands Of Years Essay

- Often larger businesses engage in “unintentional” advertising, this saves the company money for advertising to a specific market, market research, and the actual advertisement placement. When someone uploads a video to any number of social media sites, using a company’s product, and that in turn goes viral on YouTube, Twitter, Facebook, Instagram, or any other mainstream social media outlet, and the business is able to utilize that video to springboard an advertising campaign – this is the core of unintentional viral marketing....   [tags: Marketing, Business, Advertising, Small business]

Strong Essays
1347 words (3.8 pages)

Public Relations and Strategic Marketing at BMW Essay

- Public Relations Opportunity Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways: “A form of communication directed at gaining public understanding and acceptance” (Learnthat, 1998-2004)....   [tags: Business Marketing]

Strong Essays
2250 words (6.4 pages)

Marketing Tips by Hospitality Professionals Essay example

- Marketing Tips by Hospitality Professionals Master Restaurant Marketing Techniques to Immediately Generate More Customers, Make More Sales and More Money Restaurant Training Guides by A La Carte Training are ‘bite size pieces’ to help restaurant management and commercial catering management turn visitors into lifetime customers in just 24 hours. ARTICLE: 10 Marketing Tips Dining has become one of the most common forms of entertainment. People are dining out more than ever, and the internet is one of the biggest marketing tools out there....   [tags: Business Restaurant Marketing]

Free Essays
1465 words (4.2 pages)