The media has become one of the main sources where people obtain their information from. This information can be taken in knowingly, or through subliminal messages. The media includes magazines, videos, commercials, television shows, and movies. Since, media has major influence over the public; violence being portrayed in the media is causing problems. Violence against women in the media has been happening for decades. The violence has been taking shape in many forms, as in emotional and physical violence. The types of emotional violence portrayed in the media include sexualizing, degrading, and treating women as less than human. The types of physical violence used in the media include hitting, slapping, kicking, sexual assault, and strangling. For a social advocacy project, a PowerPoint and letter were made, describing how media has been using the violence of music to sell products using research and theory from a psychology of women class.
The violence of women being portrayed in the media has gone on for a very long time. The project described in this paper started in the 1950’s, but could have gone further back. In the 1950’s, women were seen as objects at home. Most of the ads were geared toward a woman doing household chores such as cooking and cleaning. These ads focused mostly on the frailty and submissive behavior of women. The ads featured women cooking dinner, being spanked, and the impressiveness of a woman being able to open a ketchup bottle. In the 1960’s, advertisements that objectified women the most were cigarette companies. They placed women as the official sex symbol of smoking. These ads were mostly geared toward men in an attempt to raise cigarette sales ( Stanford School of Medicine). In the 1970’s, little ...
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... was sent explaining the situation and how it can be improved. However, no response was given. Hopefully, the letter, and information still made an impact, and if more people stand up against the violence of women in the media, the way women are depicted will change for the better.
Works Cited
Etaugh, C.A., & Bridges, J.S. (2013). Women’s lives: A psychological exploration (3rd edition).
New Jersey: Pearson.
Huffington Post. (2010). Brooke Shields on her 1980 Calvin Klein Campaign: 'I'm still kind of shocked' (VIDEO). Retrieved by http://www.huffingtonpost.com/2010/04/26/brooke-shields-on-her-198_n_551681.html
Stanford School of Medicine. (n.d.). Objectifying women. Retrieved by http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st031.php&token1=fm _img0769.php&theme_file=fm_mt012.php&theme_name=Targeting%20Women&subth
eme_name=Objectifying%20Women
Jhally, S., In Kilbourne, J., Rabinovitz, D., & Media Education Foundation. (2010). Killing Us Softly 4: Advertising's Image of Women.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
In the majority of early cultures and societies, women have always been considered subservient and inferior to men. Since the first wave of feminism in the 19th century, women began to revolt against those prejudicial social boundaries by branching out of the submissive scope, achieving monumental advances in their roles in civilization. However, gender inequality is still prevalent in developed countries. Women frequently fall victim to gender-based assault and violence, suffer from superficial expectations, and face discriminatory barriers in achieving leadership roles in employment and equal pay. Undoubtedly, women have gained tremendous recognition in their leaps towards equal opportunity, but to condone these discrepancies, especially
Many of us have seen a Disney movie when we were younger. Disney movies captured our attention with their good morals and successful conclusions of finding their true love. The animations and music transform us into a land of magic where anything is possible if we just believe. Disney movies wrapped us in the idea that good always triumphs evil, that happy ever after exists. We have become the generation of Beauty and the Beast, 101 Dalmatians, Dumbo and Snow White as children now have not heard of these or have watched them. Some of these movies have been recreated and released in high definition and on DVDs in the past few years, but the structure and themes of the movies stays the same. However, we never stop and think about the undertones in Disney movies. They contain abuse, violence, dysfunctional relationships, and gender stereotypes, which is not appropriate for children. They may not understand what abuse, violence, dysfunctional relationships, alcohol or gender stereotypes are at their ages but do we want them to think that it’s normal. When we think that little girls watch these movies where the female characters are controlled by man or need a man to watch over them, they are not creating good role models for them. Would we not want them to have a better understanding that women do not have to have a prince charming to be happy, women can be independent and have careers and yes find love but not give everything up so their prince charming has the control.
The number of American troops killed in Afghanistan and Iraq between 2001 and 2012 was 6,488. The number of American women murdered by a current or past partner during that time was 11,766 almost twice the amount of people we lost to war. However, this does not just affect women. 1 in 4 women will be victims of severe violence in their lifetime, but 1in 7 men will be, too. In this paper, I propose that popular culture contributes to the high rate of domestic abuse in the United States. I will prove this by analyzing popular music, movies, and even looking at the news in today’s culture. I will make connections with today’s culture and the high rate of domestic violence in the United States. Then I will talk about how popular culture can change
The video hosted by Bill Moyer that we watched in class on March 4th involved violence in the mass media and the effects that it may have on children in modern day society. Video games sometimes display graphic violence as well as violent verbal messages that often convey a message of appeal to children. Movies often combine humor, violence, and/or sex in order to be more appealing to the audience. Usually two or more of these factors are used. Whether it is through these sources or as something as simple as the evening news, violence is everywhere in the media today and displays messages of approval that American society may not realize.
Domestic violence is a conscious behavior in which acts of violence and aggression are carried out by one person in a relationship to dominate the other. This violence consists of deliberate verbal, sexual, emotional, psychological, and physical abuse, along with social and economic deprivation. Statistics and studies show victims of domestic violence are mostly women and their children, but men are victims as well. Friends, spouses, boyfriends, girlfriends, and even family members are capable of demonstrating domestic violence. This widespread practice negatively affects gay, lesbian, bisexual, and straight individuals of all ages, cultures, and social backgrounds.
This is from the book The Lolita Effect. In this section is the main idea of the book talking about how media has made it okay, and sometimes encouraged, to treat women poorly and violently that it is a major issue in today’s society.
Lachover, Einat, and Sigal Barak Brandes. "A Beautiful Campaign?." Feminist Media Studies 9.3 (2009): 301-316. Communication & Mass Media Complete. Web. 8 Apr. 2014.
The media has changed significantly over the past decades. Technology has modified our abilities to expand our communication network, and it allows companies to spread their commercials over many different continents. Research done by Roberts (1993) shows that adolescent and children are often very influenced by media that involves sexual or violent conduct. This research is based on media involving children and adolescents, however this does not eliminate the effect media has on adults (Singer & Singer, 2001, p. 269).
4) Kilbourne, Jean. Killing Us Softly 3: Advertising’s Image of Women. Dir. Sut Jhally. DVD. Media Education Foundation, 2000.
Gender-based violence has been recognized as a large public health problem as well as a violation of human rights worldwide. One out of three women has been beaten, coerced into sex, or abused in another way at least once in her life (www.infoforhealth.org). The abuser is usually a member of the family, introducing the difficult problem in that the abuse usually happens behind closed doors, and is often viewed by cultural norms and legal systems as a family matter rather than a crime.
The first reaction upon hearing about the topic of battered men, for many people, is that of incredulity. Battered husbands are a topic for jokes (such as the cartoon image of a woman chasing her husband with a rolling-pin). One researcher noted that wives were the perpetrators in 73% of the depictions of domestic violence in newspaper comics (Saenger 1963).
With so much exposure to this type of media, it is easy to become desensitised to it. With America becoming numb to the violence in these advertising tactics, domestic violence is an increasing problem as brutality against women has become trivialized. Jean Kilbourne 's “‘Two Ways a Woman can get Hurt”: Advertising and Violence’ argues that violence in advertising profoundly affects people in a skewed physiological manner, leading to violence against women. Kilbourne insists that “...violent images contributes to the state of terror...” felt by women who feel victimized by men who “...objectify and are disconnected...” from the women they mistreat (431). She furthers her argument by dictating that “....turning a human being into…an object, is almost always the first step towards justifying violence against that person” (431). So much of the media that America consumes is centered on dehumanizing women into an object of male enjoyment. It is difficult to have empathy toward a material object. Because of this objectification, men feel less guilty when enacting brutality upon women. Violence becomes downplayed because it is seen everywhere - in advertising and media - and this has contributed significantly to the cases of domestic violence in America. America has become numb to violence against women in advertising, leading to an alarming increasing domestic violence in this
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.