Vinamilk’s SWOT analysis
a) Strengths
Established since 1976, Vinamilk has grown strongly and become the leading business of the industry of milk processing. Obviously, its long history is the first and foremost strength to make it become the biggest dairy producer in Vietnam. Throughout more than 30 years operating, Vinamilk has become a familiar trademark to domestics’ clients. Also, Vinamilk has gained a great customer understanding and satisfaction as well as knowledge of the local market.
Another remarkable factor that has actually strengthened Vinamilk’s leading position in the market is that it already holds a strong distribution presence which spreads nationwide, from urban to rural, coastal and mountainous areas. The distribution network is the decisive factor for the success of a consumer goods producer. Vinamilk is now operating agencies at grassroots levels like villages in rural areas, and almost all shops on the main streets of major cities sell Vinamilk products. In addition to the strong domestic distribution with the network of 183 agencies spreading over 64/64 provinces, cities, and Vinamilk products are exported to United States and many European countries as well as area of Middle-East and Southeast Asia.
Along with the solid distribution network, technology capability is another key to success making Vinamilk a top business of the Vietnam milk industry branch. Vinamilk has ceaselessly renovated its technology, invested in modern production lines, improved administrative and products quality so as to meet increasingly high demands from customers. For the time being, VINAMILK possesses the most modern production lines in Vietnam which ensure the quality and hygiene. Additionally, Vinamilk also takes advan...
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...tion, the market for beer and coffee is very potential for further investment. However, participation in a new business area always has risk. The process urges VINAMILK to cooperate with other companies and corporations, who have experience in this area, in order to increase its competitiveness through learning experience in management, marketing, products distribution, enhancing capability of cooperation and raising capability of export etc. Otherwise, the company might suffer from a constant loss.
Furthermore, while many types of businesses, including food business, are expanding, prices across the board have been rising resulting in the current high rate of inflation. In case of the inflation rate below the growth rate, the market price of material resource may be higher in the short-run which can force the price of dairy product to rise and thus lower the demand.
Ferrell, O. C. (2008). “New Belgium Brewing Company(A)” in Ferrell, O. C., and Hartline, Michael D., Marketing Strategy, Fourth Edition, Mason, Ohio: Thompson Southwestern Publishing, pp. 463-470.
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
Strengths for Duquesne University would be that it is nationally ranked number 115. This is a number that can beat many competitors and creates benefits for those that attend. Classes that have fewer than twenty students is 40.9% and classes that have fifty or more students is only at 9%.. (http://colleges.usnews.rankingsandreviews.com/best-colleges/duquesne-university-3258/rankings). Duquesne is located in Pittsburgh Pennsylvania and is known to be one of the top places to live in the country. Pittsburgh is considered the most livable and resilient. There is a young crowd that could be an interest for young adults, also this city is considered to be the third safest cities in the states (https://fitt.co/pittsburgh/pittsburgh-best-city/). Religious values are what many people look for to keep that connect they have with their beliefs, having these values instilled in the curriculum could be a benefit view for parents and students.
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
Since the beginning of time, people have been drinking milk. Even today you will find a gallon of milk in almost every refrigerator in America. Milk is, and has always been, a staple of our diet. Because it contains essential proteins, carbohydrates, fats, minerals and vitamins, milk is considered one of nature's perfect foods. Unfortunately, throughout the last century milk has been subjected to many forms of modern processing practices, which deprive milk from many of its natural qualities and benefits. Therefore many essential vitamins and enzymes are lost. Processing milk has altered one of nature’s perfect foods and changed it into something nature did not intend. Because of the abundant health benefits in raw milk, this report will explain why it should be made legal for consumers to buy throughout the United States.
The current Production Capacity is Low to face the upcoming competition-The dairy currently produces 10000 liters of milk per day even after 30 years of presence in the market. This will certainly affect the chances to take advantage of the current growing market and to manage the consumption cycles of the industry. The question of whether to decide on the expansion of production capacity: With an incredible growth expected in the industry, the issue that the management faces now is, whether to increase the production capacity or not. This is very much needed as the expansion of production capacity will equip the company to supply and cater to the demand as well as attain economies of scale, which can be used as a competitive advantage against the new entrants. However, this calls for capital investments on the assets required for expansion.
The technology that was readily available in the 1960’s influenced consumer’s capability to keep their milk fresh. Prior to the use
Another process employed in milk processing is known as fortification. Since some vitamins in milk are removed when the milk fat is reduced, it must be replaced by fortifying the milk with vitamins from external sources. Reduced milks are also added with nonfat milk solids to improve their appearance and flavor. Any other fortification done in the milk must be indicated in the label (National Dairy Council, 2000).
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
Since its inception in 2001, Fonterra Co-Operative Group Limited (Fonterra), the largest company in New Zealand, has grown to be the world’s 4th largest dairy company in 2013 (Robobank, 2013). Fonterra is the largest dairy exporter of the world and it controls a third of global dairy exports. Fonterra has huge pool of talents of 16,000 staff locally and internationally to make dairy available every day to millions of consumers ...
Pasteurization is a process that kills microbes mainly bacteria in food and drink such as milk, juice and others. Louis Pasteur was the first to discover inactivation of microorganisms by heating for the prevention of spoilage of wine in 1860 (Pescott et al., 1990). The purpose of pasteurization is not to sterilize a substance but to eliminate the disease causing pathogens. In food industry, particularly in dairy farming, many heating processes are present among the different types of fluids. Processes like sterilization, chilling of milk and pasteurization are strictly required to be cheap.
...ormation related to the Milk industry is derived from various sources like articles, journals, periodicals, newspapers etc.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Even though adults do not like to consume it they drink it because if it’s huge benefits. But kids from early days do not like to drink it as they hate the taste of milk. In order to make every consume milk many companies have started selling products that can be added to the milk to change the taste or offers flavoured milk. This is a substitute for milk. The various kinds of flavoured milk available in the market are soya milk, almond milk, rice milk and coconut milk. Before consuming these liquids, it is necessary to know their benefits. In comparison to cow’s milk, expect soya all others posses low count of protein and high content of sugar. There are also vanilla, chocolate, strawberry, cardamoms, and pistachio flavoured milk. People who like these taste and aroma can drink this kind of milk, if they do not prefer the taste or aroma of milk. Especially, mothers use chocolate flavour for their kids as children like to eat and drink chocolates. In this way they make them to consume milk which is very good for them and easily digestible. And therefore it becomes a very good substitute. People can also make this at home according to their preferences. This will also help in avoiding excess sugar that are present in the readymade products and will help to retain the needed vitamins and
test whatever it's a bad effect or not. So when it used on humans, we