Essay PreviewMore ↓
It's a car that makes people smile wherever it goes. It stands out like an orange life raft in a grey sea of auto-anonymity. Even if they don't immediately recognise the Beetle connection - and not everyone does - expressions of affectionate interest are instant and heartfelt.
What's there to dislike about the New Beetle? Almost everything. Its cartoonish design perhaps, which compromises its practicality in a way that the original's designer would surely never have countenanced. Or maybe the fact that it's a profoundly ordinary car to drive.
But let's begin at the beginning... When Ferdinand Porsche sketched the outline of the Beetle in the 1930s he ignored existing conventions of small car engineering in an attempt to create something better than anyone had hitherto managed. He proceeded logically, step by step.
So successful was the car that it became the foundation of a company that is now one of the world's five largest car-makers. Now comes the New Beetle, a retro design draped over parts that belong to the fourth generation Golf. This isn't design Ferdinand Porsche-style.
The Golf, as ever, has an in-line four cylinder engine at the front, driving the front wheels. It's not an easy fit with the shape of the original Beetle, a car with a flat-four engine at the rear, driving the rear wheels.
The exterior style of the New Beetle makes its interior an odd environment. The base of the windscreen is so distant and the dash so deep that it feels like driving a people mover. Except, of course, that there's a distinct absence of roomy accommodation aft.
Many adults will find the New Beetle's two-place rear seat unbearable. Head room is tight for those of average height, impossible for anyone taller. The front seats, unlike those in the rear, are very comfortable. Firmly supportive and generously proportioned, both are equipped with lever-operated height adjustment.
The quality of the materials used in the New Beetle's cabin is very impressive. So, too, is the way they fit together. Like the Golf on which it's based, the interior furnishings are one of the most impressive things about the car.
Visibility from the driver's position isn't brilliant - the A-pillars are very thick. Because they sweep so far forward they create - with the aid of the external mirrors - a sizeable blind spot.
Luggage space in the New Beetle is meagre.
How to Cite this Page
"What I Think Of The New Beetle." 123HelpMe.com. 07 Dec 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- “The car is quite unattractive to the average motorcar buyer, is too ugly and too noisy … If you think you're going to build cars in this place, you're a bloody fool, young man."(Volkswagen, 2008, p. 1 ) This is what was once said about the Volkswagen Company; as time has passed no words could have ever been so wrong. Nazi Germany established Volkswagen through Hitler’s persistence in an effort to create an affordable automobile for the German people, but over time the late 1930’s people’s car quickly evolved into a modern day auto enterprise.... [tags: new factory, german]
938 words (2.7 pages)
- In order to fully understanding of our data, the results are organized in three subsections: the beetle morphological traits results in which we assessed general data about species and sex abundance, morphological traits (i.e., tibia length, femur lengths and beetle biomass) and the sampling events and sites; the interplay between beetle’s morphological traits and host plant traits results in which we assessed the relationship among morphological traits and between resources traits; and finally the laboratory experiment where we investigated the effects of seed biomass on beetle biomass gain (for each sex), and its consequences on individual longevities.... [tags: Sex, Female, Male, Beetle]
1034 words (3 pages)
- Case9 : New Beetle EXTERNAL ANALYSIS 1. Market definition New beetle is competing in the small size car industry in the US market. 2. Market size In US market, the total of small car sales in 2,217,813 units, which is equivalent to 32 million dollar. Market size in dollar term = 2,217,813 * ($11,035 to $18,000) = $ 32 million In 1998, New beetle sales is 137,885 units, which is 6 percent of the market. Market share in 1998 = 137,885 = 6 percent. 2,217,813 3. Market growth The industry is considered to be in the position between the growth and maturity stage.... [tags: essays research papers]
2378 words (6.8 pages)
- Case : The New Beetle The Brand VW has always conveyed the message as an affordable car. The companies product have been looked upon as one which offered the benefits of German engineering affordably, emotionally. The cars represented completely different driving experience more connected to the road different way of driving more connected to the world. Heritage of German engineering and the car's more fun, pleasurable driving experience were the powerful strengths. Affordability was one of the key factors as against most of the other German cars makers who represented only the high end of the Segment.... [tags: Case Study, Analysis, Auto, Industry, solution]
1758 words (5 pages)
- Nature is a balancing act. When a certain balance of a simple, natural ecosystem is disrupted, it becomes dangerously unstable. This is exactly what happened, and is currently happening, to the island of Guam. This two hundred and nine square mile island has a very simple ecosystem. The only native mammal here is the Mariana fruit bat (Miller). Consequently, when human development started on Guam its animal kingdom started to become quite unstable. For example, the brown tree snake has wiped out half of the bird population and is currently downsizing the population of rats.... [tags: nature, ecosystem, Palau, palm tree]
1405 words (4 pages)
- The people's car – generically, Volkswagen in German – is almost as old as the automobile, and the type was familiar in Germany long before the advent of the Volkswagen. Usually these 'popular'; cars were minimal cars, though size and simplicity did not necessarily bring them within the reach of the ordinary man in the street. Henry Ford did build a successful universal car, to sell at a low price, but his Model T with its 2.9-litre engine was by no means a small car, nor was the Model A that followed it.... [tags: essays research papers]
1162 words (3.3 pages)
- Dr. Seuss’ And to Think that I Saw It on Mulberry Street The story of how a stupid horse and a wagon on Mulberry Street grows into a story that no one can beat. The adventure of Marco, and the things that he saw on Mulberry Street, began during the summer of 1936. Ted and Helen set sail for Europe aboard the new luxury liner, the M.S. Kungsholm. Ted, finding it impossible to settle while a summer storm hammered the ship, strode from one Kungsholm bar to another. While sipping on vodka on the rocks, he took a piece of stationery and started scribbling a rambling plot that began with “a stupid horse and wagon.” As the ship plowed the sea for eight days, the chugging rhythm of its engines re... [tags: Dr. Seuss Think that I Saw It on Mulberry Street]
422 words (1.2 pages)
- Teen Driving Getting the License Many of today’s teens can’t wait to get that piece of paper with the cheap plastic on top, saying they are newly licensed drivers. But in New Jersey that’s going to be a little harder, since January 1, 2001 NJ has put into affect the new Graduated Driver License Program (GDL). The GDL is a program that teens and first-time drivers must complete to get their unrestricted license. This program was designed to lower the number of driving fatalities among teens and first-time drivers in NJ.... [tags: New Jersey Driving License Essays]
1084 words (3.1 pages)
- 1.) What made the “Drivers Wanted” campaign so successful. What did the campaign try to motivate the consumer to do. What measures prove that the campaign was successful. What did it do to the consumer’s perception of the brand. Looking back, Volkswagen’s decision to switch advertising agencies—from DDB Needham to Arnold Communications (AC)—was a critical step in the company’s comeback bid. After all, AC was the one who came up with the “Drivers Wanted” campaign. As stated in the case study, after AC won the Volkswagen account, they did some in-depth research on consumer and dealer perceptions of Volkswagen.... [tags: essays research papers]
494 words (1.4 pages)
- You Are What You Think by David Stoop The Book I Choose is called, You Are What You Think by David Stoop. I picked this book because I could relate to the topic. During the time of the assignment I was faced with some life differencing changes, which were affecting my perception on myself.... [tags: David Stoop You What Think]
950 words (2.7 pages)
The kindest thing it's possible to say about Volkswagen's 2.0 litre engine is that it's mediocre. Although the in-line four cylinder is a model of old-fashioned simplicity and produces only moderate power, it requires more expensive premium unleaded fuel.
No-one will buy a New Beetle because it's a brilliant car to drive. Nor will it be bought by anyone who places a high value on practicality. No, it is a car that will - must - sell solely on the basis of its appearance.
But for how long will its style sustain interest? A year? Two years? The New Beetle will be a fashionable car for a time, but fashions inevitably change.