Product Strategy Brief

Product Strategy Brief

Length: 730 words (2.1 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓

COMPANY Overview

Company’s mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive business Internet management software, Web, and access solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an hour is provided via a monthly service that you never outgrow and is never obsolete.

We achieve these objectives by 3 product strategy pillars:

Internet Guardian
Chief Internet Officer
Internet Business Class

Situation Review

COMPANY realizes that small businesses face a dizzying array of Internet point products, technologies, and purchase options - yet they have no MIS staff to help them develop an Internet strategy or evaluate these options in the level of detail that is necessary. What is worse, is that the rate of technological innovation is increasing!

So, many small businesses adopt technology later rather than sooner, and lose competitive advantage, employee productivity, and profits in the meantime. This “technology paralysis” is exhibited in many different areas - from PCs, to LANs, to operating systems, and to communication technologies like modems.

As modems advanced from 300 - 1200 - 2400 - 9600 - 14.4 - 28.8KBS, new applications were possible to increase the productivity of users who in turn used the technology more than ever before - which in turn led to new applications and faster, more secure modem speeds.

The recent PRODUCT announcements from COMPANY, COMPANY, COMPANY are the next step in this speed/application/speed progression series aforementioned. However, there are several problems that the media has failed to report on:

The ITU has not developed a standard for this new speed class and is not expected to for 12 to 18 months.

Each of the modems is incompatible with each other. Therefore, if the user has a different PRODUCT than the ISP, no communication will occur.

Many local loop phone infrastructures will not support speed higher than 21KBS - so these modems will not provide any additional speed. Further, there is no way to know this until you get the modem and try it.

Ramping up on the technical support side of the equation will take time - which means users are on their own until the ISPs sort this out.

Lastly, the battle between the manufacturers addresses a deeper technology issue - namely - modem architecture. COMPANY wants to upgrade modems via PRODUCT while the other suppliers want to continue making PRODUCT sets that can do it all - but can not be upgraded without additional effort - if at all.

How to Cite this Page

MLA Citation:
"Product Strategy Brief." 14 Dec 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Product Strategy of the British Airways Essay

- Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an idea, service or good (Kotler 11th edition, 2003)....   [tags: Papers]

Free Essays
2943 words (8.4 pages)

Product Life Cycle Essay

- Product Life Cycle A new product progresses through a sequence of changes from introduction to growth, maturity & decline. This sequence is known as the “Product Life-Cycle” & is associated with changes in the marketing situation, thus impacting the marketing strategy & the marketing mix. Introduction Stage In the introduction stage, the firm seeks to build product awareness & develop a market for a product. The impact on the marketing mix is as follows: • Product :- Branding & quality level is established & intellectual property protection such as patents & trademarks are obtained....   [tags: Business Marketing Product]

Research Papers
1514 words (4.3 pages)

Marketing Plan For A New Product Essay

- Marketing Project You will design a marketing plan for a new product or service for a company that you would like to start or you can assume the role of a consultant and evaluate the marketing strategy of a small local business (this may include a local church) in the Chattanooga or Collegedale area that is of interest to you and make suggestions for improvement. Please email me with your business prior to the first deadline for approval. Step 1: Submit your business idea to your Professor by February 8th....   [tags: Marketing, Times Roman, Economics, Typography]

Research Papers
1133 words (3.2 pages)

Essay A Product Sales Team At Cisco

- Being appointed as the leader of a Product Sales Team at Cisco, I was challenged with the ambitious goal to deliver the business growth. Working through Cisco’s Sales Teams and Partners as well as directly with customers, my team had to grow Datacenter-related product sales with the special focus on servers. This task seemed especially tough because of the market conditions. In 2014-2016 server market in Russia declined by 20% and our revenue from the previous year dropped with the market. By that time, I’d already known operations well enough to understand that the aim could not be achieved by using the existing processes and team set-up....   [tags: Management, Team, Marketing, Sales]

Research Papers
778 words (2.2 pages)

Brief History Of Ibm 's Business Operation Essay

- Brief History of IBM IBM was first incorporated in New York under the name Computing-Tabulating-Recoding Company in 1911. Although the company’s history can be track back as early as 1890, which was when the U.S. were receiving waves of immigrants. This is when the punch card Tabulating machine was created to calculate census data. After joining forces with International Time Recording Company and Computing Scale Company of America, this created a company that manufactured and sold commercial scales and industrial time recorder, tabulators and punch cards....   [tags: IBM, Strategic management, Strategy, Marketing]

Research Papers
1461 words (4.2 pages)

TUFS: An IT Project and Brief Analysis Essay

- TUFS Value Proposition The Technical Underwriting Financial System (TUFS) (McKeen & Smith, 2012), like any Information Technology (IT) project requires a value assessment. This value assessment is intended to help business leaders weigh the possible benefits and risks associated with the project. In the case of TUFS, some of the anticipated benefits included financial savings through improved efficiency and e-business capabilities. As noted in the case, the company had not made use of the e-business feature two years after it was released....   [tags: Business, Strategy, Technology]

Research Papers
1031 words (2.9 pages)

Marketing Analysis : The Beauty Product Industry Essay

- The product Simply Soap will be marketed and sold in the beauty product industry. The beauty product industry sells a wide range of beauty and personal care goods, such as shampoo, soap, lotion, and cosmetics (Beauty Industry Analysis, 2015). Well some Eco Friendly businesses base their marketing strategy on providing the lowest price to consumers; others focus on providing higher priced luxury products. Simply Soap will target consumers who are highly educated, and value the importance of specialized luxury soap....   [tags: Marketing, Cosmetics, Nature, Psychographic]

Research Papers
1134 words (3.2 pages)

Essay on Design And Manufacturing Stage Of Product Development

- You are required to critically review the impact on quality control of innovations in continuous aspects of technology, algorithms and the use of robots in the design and manufacturing stage of product development INTRODUCTION: The key aspect discussed in this essay will be Total Quality Management (TQM), and its impact it has had on innovations in technology, algorithms and even robots when it comes to the designing and manufacturing stage of product development. In order to, emphasize its impact, at least two motor companies namely Mitsubishi Motors and Ford Motors shall be looked at....   [tags: Management, Total quality management]

Research Papers
1223 words (3.5 pages)

Reasons For A Change In An Organisations Product Or Service Essay

- Organizations will change the goods or services they provide, more often than others. This can be for many reasons such as social trends, competition, advances in technology and occasionally from accusations from pressure groups. Social trends give a broad indication of the society in that particular country, by analyzing previous economic data. Social trends will have an effect on the services or products that organizations provide, for example as technology advances in the car industry, and the public require a vehicle that is friendlier towards the environment....   [tags: Organizational Management Strategy]

Free Essays
1036 words (3 pages)

Essay on Failed Product Report: Crystal Pepsi

- Failed Product Report: Crystal Pepsi There was a marketing fad in early 1990s equating clarity with purity. Just to name a few, Miller Brewing Co. came up with Miller Clear(March 1993), Coors Brewing Co. came up with Zima Clearmalt (1992), Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least, PepsiCo came up with Crystal Pepsi in April 1992. Company Brief Description Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods....   [tags: Marketing Business Failure Analysis]

Free Essays
2248 words (6.4 pages)

Related Searches

Company’s Strategy

COMPANY is going to employ our 3-pillar product strategy to solve these problems.

Internet Guardian

COMPANY will make available PRODUCT pools to test the local loop infrastructure for people who want to sign up but are unsure if they can achieve improved speeds. This will be done via a 15 day, money back guarantee as well as a limited amount of free “demo” modems for the first 100 subscribers in a given in a new area.

Chief Internet Officer

Our COMPANY management software will include new reporting capabilities that graphically portray access speeds and costs real time.

We once again have shifted through the thousands of technologies, protocols, and products to deliver what businesses need in the format they need it at the price they can afford. We provide an Internet Shield - so they can focus on running their business.

Internet Shield

COMPANY will roll out all 3 PRODUCT technologies in a business class fashion. Initial cities will be city 1 - city 10. Additional cities will be announced in MONTH.

We will provide additional, rapid response pre-sales support to help PRODUCT users install, configure, and setup the modem - free of charge.

We will develop “56K install scripts” in our access software to automate the install, set up and register process.

Internet Business Class

COMPANY will be announcing quality of service guarantees for business customers in the next 30 days. It will include special options for PRODUCT customers.

Who Benefits?

Growing businesses now have a “friend” in the business whom:

Has kept all of their technology options open
Protects them from making a Beta vs. VHS decision and be stuck with an obsolete product
Will automate install, set up, registration, use and management so they do not need to pay consulting fees or hire MIS staff
Will provide all of this via a business class service that they will never outgrow
Return to