In order for a company to prosper and grow, some look to new products and packages, new uses and/ or new markets. A few of the companies featured used their ingredients as a marketing tool; while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this type of product propaganda many is revealed about the company; while the product itself is tucked behind the hype and flashy words of the companies’ marketing geniuses. The companies featured in this module seem to stick to certain trends such as marketing to one group of the population. Of the marketing schemes that arise include, targeting children and using the “mommy, buy me that” factor, the “on the go” American, the creative individual, and women who want to eat and feel good about themselves doing it. Many of these strategies seem to work however, one might want to reflect on the truth behind this propaganda. Nevertheless, marketers need not fret about if they are stretching the truth or not; all that matters is if the product sells. General Mills revealed that extending into other markets can prove profitable. When General Mills extended its corporation into the snack market by adding Milk n’ Cereal Bars and Morning Mid, they were very successful. General Mills found a way to change with the changing lifestyle of the typical “on the go” American; making their breakfast products portable. Not only did they unleash a new product onto the market, but they extended their “marketing loop” to people who are “on the go.” Nowadays, Americans are all about the fastest cars, quickest internet connection, and yes, even the quickest way to get through a meal. People today do not even want to stand in line at the bank that they came up with online banking; this is where the “on the go” breakfast bars come into play. General Mills also took care of the “nutritious on the go” Americans. In addition to being a good “on the go” breakfast, Chex Morning Mix also provides nutrition because it has 10 vitamins and minerals. The new “on the go” product is a good selling factor for busy people who do not want to lose nutritional value by eating on the go. The idea that one can actually eat their breakfast on the move appeals to not only the fast paced people of today, but also to the ones that want to acquire more sleep.
Mill begins “On Liberty” by asserting the principle that we should never regulate the actions of others, except if those actions harm others. He goes on to suggest that we should not restrict speech, even when we find it false. What seems odd about this is that Mill is a utilitarian, which means that the rightness or wrongness of a policy or action depends on its consequences. Clearly, some speech does an awful lot of harm and not much good, so how can Mill hold the view that we should never censor? (Your answer should include Mill’s discussion of why censorship “robs the human race” and you should cover both cases in which the minority view is false and when it’s
Once the target audience had been established, a benchmark survey was then conducted. It showed that only 30% of influencers agreed that healthy snacks were offered by Frito-Lay and that less than one third of influencers knew that Frito-Lay products w...
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
The report of the Departmental Committee on Homosexual Offences and Prostitution, also known as the Wolfenden Report, was published in Britain on 4 September 1957. It was established as a response to the number of previously reputable men who had been convicted of homosexual offences, as well as the growing number of men being sent to prison for acts of homosexuality. By the end of 1954 alone, more than one thousand men in England and Wales had been sent to prison for specifically that reason. It was the intention of the committee, therefore, to decriminalize private homosexual acts, as it was beginning to come into light that “homosexuality cannot legitimately be regarded as a disease, because in many cases it is the only symptom and is compatible with full mental health in other respects” (The Wolfenden Report, 1957). Homosexuality aside, there was also much focus on “cleaning up the streets” of Britain by enforcing the privatization of prostitution by increasing fines and incarceration periods for those caught in the public display of such acts. Based on these and other recommendations made by the committee however, it is evident that, although a need to decrease the number of men being criminalized for homosexual acts was necessary, the committee, as well as the public, was not yet ready to fully decriminalize homosexuality or prostitution themselves. However, in bringing such subjects to light, they themselves also manage to break the barriers dividing their own specified definitions.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
Meaning that a state or an individual can limit another person’s liberty in an effort to protect the person from self-harm, since it justifies the restricting of liberty to engage in actions that threaten imminent harm to others. As utilitarianism, Mill tries to find the best possible outcome for the greatest number of
Out of the millions of ways to spend twelve hundred dollars yearly, American’s are found to spend this amount of money in the fast food industry. The working class, lower class, and children are mainly attracted through fast food marketing methods. These methods enable continuous growth within the fast food industry, and allow for it to be a staple for these socioeconomic groups. The nutritional value is not a top priority for both parties because it is inexpensive, made quickly, and taste good. These socioeconomic groups are vital towards the success of the fast food industry. It is producing billions of dollars in revenue from disadvantaged consumers, endangering meanwhile their health. They widely use the cradle-to-grave marketing strategy
The harm principle was published in Mill’s work Of Liberty in 1859. He states, “That the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant (978).” This means that government is not able to control peoples’ actions unless they are causing harm to other individuals. He also states that if you are causing harm to yourself the government shall not involve themselves. Different forms of harm are applicable, such as physical harm, property damage and emotional harm. Mill also explains that harm, in whatever form to others, can be the result of an action or the result of inaction. Both of these are a violation to the harm principle and the government has the right to step in; it does not matter whether harm was caused by the result of your action or inaction to the situation. The harm principle’s purpose is to be able to only let government interfere with human society when one is causi...
Mill argues in Chapter 2 of On Liberty that we need not suppress opinions, even if they are false, because they promote truth. Mill argues that the people or government should never use coercion in suppressing opinion because an opinion is a “personal possession of no value except to the owner.” This means that opinions only mean something to the one that is expressing the opinion. Unless the opinion is directed to harming others, there is no reason for it to be suppressed. But Mill thinks that the most important reason why suppressing opinions is wrong “is that it is robbing the human race.” Mill means that the suppression of an opinion hurts the human race because there is a possibility that the opinion could be true. If it is true and is suppressed, we are stuck with a false opinion. Suppressing an opinion because
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
In addition to that, they ultimately want to feed their children nutritional foods over junk food. “Soccer moms” typically provide snacks for their teams on a weekly basis and nowadays the trend is to opt for the best nutritional snack over an artificially processed snack. That is where our product comes in. LASS provides a satisfying and nutritious snack where parents can feel good about what they are feeding their and others’ children. It becomes a win-win situation for both children and the kids. Additionally, our product will make it easier for “soccer moms” to purchase and distribute because it will be mess free by being in pre-packaged form. They will also not have to buy these individually because we will be selling in bulk. Our marketing mix will be revolving around this target group, everything from packaging to promotion strategies. Through our marketing efforts, “soccer moms” will be able to identify with our product and by consuming our product, their lives will be made a little bit easier and
Even though American children are overweight or obese, fast food companies still continue to aim unhealthy food to children. For the most part, food that is aimed at these children is high in sugar, and fat, and is not beneficial to their developing bodies. Food advertisement companies use creative strategies in food promotion, such as characterization, animation, humor, and themes. They focus on using appeals and messages that are attracting to children. When children see a certain advertisement that is pertaining to food and play, they assimilate it faster than we know.
“All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to, consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be.”
...nturies. Mill presents a clear and insightful argument, claiming that the government should not be concerned with the free will of the people unless explicit harm has been done to an individual. However, such ideals do not build a strong and lasting community. It is the role of the government to act in the best interests at all times through the prevention of harm and the encouragement of free thought.