Essay PreviewMore ↓
General Mills revealed that extending into other markets can prove profitable. When General Mills extended its corporation into the snack market by adding Milk n’ Cereal Bars and Morning Mid, they were very successful. General Mills found a way to change with the changing lifestyle of the typical “on the go” American; making their breakfast products portable. Not only did they unleash a new product onto the market, but they extended their “marketing loop” to people who are “on the go.” Nowadays, Americans are all about the fastest cars, quickest internet connection, and yes, even the quickest way to get through a meal. People today do not even want to stand in line at the bank that they came up with online banking; this is where the “on the go” breakfast bars come into play. General Mills also took care of the “nutritious on the go” Americans. In addition to being a good “on the go” breakfast, Chex Morning Mix also provides nutrition because it has 10 vitamins and minerals. The new “on the go” product is a good selling factor for busy people who do not want to lose nutritional value by eating on the go. The idea that one can actually eat their breakfast on the move appeals to not only the fast paced people of today, but also to the ones that want to acquire more sleep.
How to Cite this Page
"Product Propaganda." 123HelpMe.com. 06 Dec 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A person is subjected to numerous advertisements throughout their everyday lives via television, applications, radios and the internet. Due to the massive numbers of advertisements seen by the public, advertisement designers pose manipulative tactics known as propaganda techniques. As seen in the article “Propaganda Techniques in Today’s Advertising,” the author Ann McClintock states and lists the seven tactics of propaganda used and seen unknowingly in common advertising. McClintock shares “One study reports that each of us, during an average day, is exposed to over five hundred advertising claims of various types” (McClintock 205).... [tags: Advertising, Propaganda, Mass media]
721 words (2.1 pages)
- Propaganda in the media Today, propaganda is used in many different ways to promote or publicize a point of view in the mass communication in forms of television advertisement, newspapers and magazines. The role of propaganda is to manipulate an audience with misleading and biased information to exaggerate the truth, control their emotions and manipulate their opinions so that the point proven is being seen through one picture perfect lens. There are five types of propaganda used in advertising.... [tags: Propaganda, Advertising]
1406 words (4 pages)
- ... America is considered to be one of the countries with the most freedom, but this free will is not always so free. Our political leaders team up with corporations to bombard us with constant propaganda in the form of advertising or otherwise. Even our history is riddled with propaganda, while reading a textbook a young aspiring student would be clueless as to what was propaganda and what wasn’t. This is one of the biggest concepts in the novel 1984; they have an entire ministry dedicated to rewriting history.... [tags: corporation propaganda, brainwashing]
1088 words (3.1 pages)
- Hitler believed that propaganda from the allies was the main reason that the Germans lost during World War I and felt that this form of warfare needed to be a primary tool in modern warfare. He spoke of this belief in his book Mein Kampf well before the start of the second World War. Hitler felt that the public needed to be inundated with the ideology of the state at all times and through all mediums (Jowett and O'Donnell 2). "To do this," he said "everything from child's story-book to the last newspaper, every theater, every cinema and every advertisement must be brought into the service of this single mission" (qt.... [tags: Propaganda Hitler Essays]
2886 words (8.2 pages)
- Ann McClintock opens her essay, “Propaganda Techniques in Today’s Advertising” with the quote “Americans, adults and children alike, are being seduced.” McClintock is referring to the blatant lies and trickery that many advertising companies use on a daily basis. Advertising companies use multiple advertising techniques to try and persuade the consumer to purchase their products, even if those techniques, mean stretching the truth or being dishonest. Bush’s Best uses multiple propaganda techniques to reach out to their consumer’s inner feelings.... [tags: Advertising, Advertising agency, Propaganda]
721 words (2.1 pages)
- ... Propagandists also do the opposite by making something seem extremely terrible, when it might not even be that bad because they want the viewers to dislike that certain idea. This technique is used a lot in news to either pass bills, or try to elect a candidate that the propagandists want. They use propaganda viewers’ blind minds to their advantage for getting their message through to them. When people view propaganda they could be taking in false information by being lied to. This gives the viewers an opinion on the subject although, that opinion was created upon fake or exaggerated information not allowing them to believe the things they normally would.... [tags: positive and negative effects]
665 words (1.9 pages)
- Introduction Background Propaganda is a neutral word, and it can refer to uses that are generally benign or harmless. However, nowadays propaganda still remind people to something devil. This is because of the wars, and some even more evil than wars. Lord Ponsonby echoed the sentiments of many when he wrote that propaganda involved ‘the defilement of the human soul which is worse than the destruction of the human body’. For the open-minded, continued exist of propaganda was limited the freedom and globalized society.... [tags: Adolf Hitler, Nazi, culture, brand, loyalty, Nike]
2598 words (7.4 pages)
- Casablanca debuted in 1942, shortly following the bombing of Pearl Harbor and the United States' entrance into World War Two, although there was plenty of anti-Nazism sentiment, the movie fueled these feelings. There is pro-Allied forces propaganda to support the war, from the scene with La Marseillaise, to the characters of Renault and Rick, and to the last scene. Although the majority of the French patriots were elated to sing their national anthem, it created tension with the German soldiers who imposed their patriotic songs on the crowd, representing the imposition of Germany on France during the war.... [tags: Film Movies Cinema]
1071 words (3.1 pages)
- Each time we turn on our computers, radios, television, read a magazine, a book, or a newspaper, someone is attempting to educate us, to influence us to buy products or persuade us to a particular ideology and belief. Advertisers spend a great deal of money trying to convince us to buy their products. Often however this influence is not necessarily all that obvious. The impact that television shows, news programs and even political figures have is not as blatant as an advertisement. The influence and affect television programs have can be subtle or possibly unintentional.... [tags: Media Influence, War, Government]
1185 words (3.4 pages)
- Distorted Mirror of Reality “All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to, consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be.” ~Adolf Hitler Mein Kampf “Psychology of Propaganda” Fascism is a form of counter-revolutionary politics that first arose in the early part of the twentieth-century in Europe. It was a response to the rapid social upheaval, the devastation of World War I, and unstable economy.... [tags: essays research papers]
1223 words (3.5 pages)
Associating you r brand with another popular and successful name can lead to profit. As Kellogg’s marketing scheme, they plan to join with Disney in order to regain the cereal market. Of course, the main population that Kellogg is targeting is children. Disney is not only a very successful name and company they are also on the minds of almost every child of America. When children think of Disney thoughts that come to mind are that of “fun,” “happy” and “mommy, I want.” Kellogg found that throughout the past, cereals that appeal to kids are very successful because they have the “mommy, buy me that” factor; the image of “fun” is necessary to appeal to this target age group. Marketing to children not only is a brilliant idea for the present time, but as they grow they like to stay with the cereals that they grew up with.
People of America go through trends such as bellbottoms, big bouffant hair styles and boy/girl bands. Allowing customers to be completely satisfied and making this process convenient is appealing to a large group of the population. General Mills is trying a new and creative approach by allowing customers to design their own cereal and, then, shipping it to their door; fulfilling the requirements of convenient and appealing for the population. An idea such as this is new and innovative; portraying the company is able to change with the times.
Name association is one of the key marketing tools to get the consumers to buying a product. The name Harmony and the cereal’s contents (iron, calcium, etc.) both add to its appeal to women. General Mills again targets a specific group of inhabitants; women. The name Harmony not only reads to be good for you buy makes women feel special because it is a cereal just for them. Women like to feel important and a cereal where it is specifically for the feminine gender ultimately wins them over. Being able to identify yourself with what you eat makes an easy grab for consumers as well; what women does not want to be associated with the word “Harmony.” Nevertheless, Kellogg comes into play with their own hook for women. The big red K which is located in the center of the box and takes up most of the front is hard to miss for any genders eye. Associating its cereal, Special K, with the color red because it shows energy, health, and confidence is automatically alluring to women. When the hook line is ‘Help Women Thrive” it is evident that this cereal is not only good for women nutritiously, but gives a little boost in confidence to take on the male dominance in the work place or at home right from the start of the day.
Today the market is filled with catch phrases, flashy packages, new nutritious ingredients and cute new characters on the box. Many might seem childish, yet that is exactly what many companies are going for. These marketing schemes may not seem so effective on the surface, but the hidden psychological drop-ins do not really hit you on the head. Psychologically these marketers are trying to get you to think you need this product to have either a successful day, or just because you like it. In conclusion, these growth strategies not only are very successful; they almost control how we think about our needs.