Everyday there will be someone are some company trying to sale an ad on television advertising plays crucial roles in a company’s marketing strategy — the strategy, which actually brings the product to the consumers and makes them, buy it again, and again. However, sometimes it may fire back at the company due to misunderstanding of the main concept by the targeted audience. Lawn mowers are something that can’t be misunderstood like most ads they are a product that is needed for a person who owns a house are trying to start a business. In this ad men are being manipulated on the great looks of riding lawn mowers.
I am a fanatic reader of the magazine mainly for sports and the field of entertainment for the simple reason that they offer in ads, but I search for some ad in those fields and found nothing so I came upon a very different commercial and a magazine ad while trying to pick one that would give my imagination freedom to thrive and would instantly persuade me into buying something that will be needed around the house. I was searching though this magazine when I came across a man sitting on his lawn mower and in front a neighborhood with some pretty green grass.
What is so amazing about this ad is the first thing that caught my attention were the houses and the big city that was in the background of this ad, I thought to myself, “why would they have some houses and a big city in this picture” so I stared at the picture for a few minutes and then that’s when I seen the man sitting on his lawn mower, therefore I begin analyzing this ad and it’s purpose.
I think to myself why would anyone want to make an ad about lawn mowers, this is not something you would think about everyday, but I guess when one puts it in an ad that looks like this one it would catch one’s eye.
I notice that mostly everything in this ad is white such as; the man’s shirt and a lot of the houses and building that appear in the background. The size of lawn that the gentleman is on is a pretty nice sizes yard; yet we just assume that when we see grass near some houses are anywhere and the yard needs cutting we should be using walk behind lawn mower, but this ad is trying to persuade its audience that buying a riding lawn mower is the way to go.
The wide open space of the park where the ad takes place shifts to rows of cloistered suburban houses and eventually into a prison of a house. Bright colors, used in both the ad and the second half of the short, take on different meanings. Where the ad is characterized by intense yellow the second half shows shines of red and black. Other colors become muted compared to them. This contrast intensifies thanks to Patrick McMinn's lighting effects which create stark outlines of characters. Lit up with harsh lighting every person in the film appears to be trapped by their surroundings both in the first half and the second half.
The first thing you notice when you turn the page is the color. It grabs your attention. The color is gold and it’s very bright. The color gold is suppose to represent things of value because gold is valuable. The writing on the article is blue and it has a blue camel right above the slogan. The blue and gold coorindates really well. This advertisement would make you stop and read on or even just look at the colors.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
The first essential thing to an ad is to have you logo on it. Angela West writer of ‘5 tips on How to Write a Killer Slogan’ says the logo will promote brand identity (1). The young well educated, professional adults have probably seen a State Farm commercials with J. K. Simmons. The logo of State Farm will be familiar sight with the young professional adults. This is good for State Farm because the reader will with no doubt read the ad due to them being familiar with the State Farm logo. Second State Farm then keeps it simple with their logo ‘INSURE YOUR NOW, ENSURE YOUR FUTURE’. Most young, professional, well-educated adults are busy with life. If an ad had a long slogan most people would not read it; due to the time it would take. West says you should keep the slogan short, simple, and words like ‘olfactory’ should be avoided (3). State Farm fallows this by keeping it short with 6 words. The ad is also simple, by saying if you insure with them you will be safe in the future. The final critical thing to do in the wording of an add is not to sound pushy or over sealing it. West says “this is a fine line to walk because you still want to present the idea of quality product without coming off as being too pushy” (5). State Farm does not do this in their ad. The ad doesn’t try to force feeding you information on what they will do to help you have a good retirement. The ad by State Farm has good writing in their
In the advert ‘The Launderette’, it begins straight away with music, then a view of a Korean soldier standing outside, indicating the war had just ended. He’s put there as a parallel to the Levi guy, he’s not as laid back! At first the camera doesn’t focus on the Levi guy’s face, giving mystery and intrigue to the viewers. Entering into the steamy launderette, everyone turns and stares. Staring is the usual old, slob-like husband, one hand holds a cigar, whilst in the other sits a beefy, dripping hamburger! Noticing his entry, the Levi guy slyly removes his cool sunglasses, revealing his smiling face. With the dark, slick back hair, a dream to every girl. Dull lighting among the other customers symbolizing their shallow lives, whilst innocently he places his clothes into the machine . Unusually he puts stones into the machine along with his
The ad starts with two millennial men in a convenience store mulling over a beer purchase. The ad takes a unique angle from the inside of the beer cooler full of Redds Green and original Apple Ale looking out at the men in the store. Their thoughts are interrupted when one of the men is hit in the head with a granny smith apple. He falls to the ground and comes to his senses that “ he will get a Redds Green Apple Ale, of course.” The camera pans out to reveal
The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face
The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the purpose was to attract males by using some of advertising’s basic appeals.
Harvey says, "I need somebody with arms strong enough to rustle a calf and yet gentle enough to deliver his own grandchild” (“Farmer”). This enables the audience to gain a respect for the rough yet gentle farmer. This type of tactic is called logos, or the appealing to the viewers’ common sense, beliefs, or values. Another tactic used was pathos, or the use of feelings, desires, or fears to influence viewers. The commercial was made to reinstitute or make notice of just how valuable farmers are to the American citizen or better yet the world. The audio easily stirs the viewers’ values as the images grasp their emotions or vice versa. Of course Dodge inserts a few pictures of their trucks being used by farmers, but does it tastefully. There is a picture of man slinging hay bales from the bed of a Dodge truck, and of cattle gnawing at hay that is stacked in a pick-up’s bed. This gives the audience a sense that Dodge trucks are similar to the American farmer; the truck is rough and tough like the farmer, but was designed for a bigger
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
In my opinion the ad I am going to show is creative and effective especially for the next season we are about to get through which is the winter. I believe that the ad is targeting the youth people from both genders and the regular economic status of people because it shows guys and girls coming out from regular houses and meeting each other. About the roles of life of the people I am not sure it was clear like they didn’t show their working places weather schools or office workers. They were just normal people boys girls gathering to a field to play American football. You can tell from the way they look that they may be college students.
The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy
While watching this film I gained greater insight into the intricate process that goes into the ads in which I come into contact every day. This film revealed the vast amount of advertising that surrounds me every day which I may often miss. I am now more aware that each ad I see from location to color to size has a purpose behind the choices made to create it.
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.
The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.