Essay PreviewMore ↓
The era of digital photography is well under way. After surpassing sales of film cameras in 2003, the demand for digital devices in the US and other developed markets continues to swell. According to market research firm IDC, during the first nine months of 2004, “U.S. shipments of digital still cameras grew by close to 50%, vs. the same period in 2003. Conversely, we think U.S. shipments of traditional film cameras declined at a double-digit rate in 2004, and we expect a similar drop in 2005” (Stice).
With the technology currently available, digital photography holds several major advantages over traditional film photography. The benefits can be categorized by cost, time, and versatility (Bhatia). Kodak wisely restructured its manufacturing to remain a strong competitor in the industry’s market demand for traditional 35mm film. Film cameras are slowly declining in existing markets. Kodak takes full advantage of the situation by shifting its core focus to the increasingly demanded digital imaging technologies. But since emerging markets continue their demand for traditional products, an efficient number of production factors are still available in China and India, where Kodak will continue service and support products for existing markets. Their strategy is to fill the profit gap left from traditional product sales losses with sales gains from the new digital products plus gain top market share.
In 2004, Kodak Operating Systems (KOS), charged with Kodak’s Manufacturing and Logistics, began making manufacturing plans to restructure decisions as they realized the opportunity costs of having un- or under-used factors of production at PPC1 (See Fig.
How to Cite this Page
"Japan Technology." 123HelpMe.com. 21 Apr 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Brief History and Introduction of Privacy and Human Rights From Article 21 of the Japan Constitution states, “Freedom of assembly and association as well as speech, press and all other forms of expression are guaranteed. No censorship shall be maintained, nor shall the secrecy of any means of communication be violated.” Article 35 states, “The right of all persons to be secure in their homes, papers and effects against entries, searches and seizures shall not be impaired except upon warrant issued for adequate cause and particularly describing the place to be searched and things to be seized .... [tags: Technology Technological Japan Essays]
2751 words (7.9 pages)
- Throughout the course of East Asian history, Japan has been largely influenced by the Asian mainland. From ancient times to the medieval period, significant contributions to Japan can be seen coming from both Korea and China. Both of these countries diffused elements of their cultures to form the basis of Japanese society – namely China. These foreigners would influence various aspects of society including technology, philosophy, politics, and religion. The first instance of foreign influence in Japan is documented as the Yayoi revolution.... [tags: Japan]
1445 words (4.1 pages)
- In 2008, the Apple iPhone 3G launch took the United States by storm. People lined up for hours to get their phone. In Japan, the craze for the iPhone was absent. The excitement that gripped the United States was missing from the launch in Japan. While Americans were seeing the technology the iPhone provided for the first time, Japan already had this technology and more in their current phones. Apple had to learn the hard way the differences between American culture and Japanese culture. In 2005, Disney opened Hong Kong Disneyland and planned to serve shark fin soup.... [tags: Apple Iphone, Technology, Smartphones]
1493 words (4.3 pages)
- This investigation will attempt to examine the effectiveness of feudalism as an economic system. It is relevant as it examines a form of governing and its impact on the economic status of a country. This allows it to be decided whether or not it was successful, and therefore if it is relevant to use in the modern world and what consequences might follow. Specifically, it will be focusing on feudal society from the Kamakura Period, starting in 1185 CE, to the Azuchi-Momoyama Period, ending in 1615 CE, within Japan.... [tags: Feudal Japan]
1916 words (5.5 pages)
- Gamers are gamers regardless of where they live. There are many gamers around the world, and one of the largest gaming populations is located in Japan. (Niizumi) Japan has been, and continues to be one of the largest developers and creators of both of video gaming consoles and video games around the world. (Niizumi) Japanese video games are beneficial to society and are an excellent source of employment to many in Japan. To understand how video gaming relates to Japanese culture we need to understand more about the country of Japan.... [tags: economy, digital technology]
1609 words (4.6 pages)
- The new Meiji Period was the starting point for Japan’s isolation from foreign countries. During the end of Edo period, Matthew C. Perry came to Japan and established the Nichi-Bei Washin Joyaku, the Japan-US Treaty of Amity and Friendship, allowing Japan to be fully open to the United States of America. Soon after, foreign officials from other countries came to Japan to make similar friendship treaties, changing Japan to be one of the global nations. From the treaty, Foreigners started to build homes and live in one of the ports opened to them, creating cultural influence on the people who had never seen foreigners.... [tags: Japan and the West, The Meiji Restoration]
2134 words (6.1 pages)
- Resisting modernization by western powers for nearly a century, China was left inferior compared to western technologies, which Japan had instead embraced. Japan was imperialized early on, and it acclimated to the new machinery and made them their own. With this newfound power and technology, it also became an imperialistic country. They began to seize additional territory, and soon advanced into China. Unable to defend themselves from the superior Japanese capabilities, China had to cede parts of its lands and open its ports for an indefinite amount of time.... [tags: politics, modernization, china, japan]
872 words (2.5 pages)
- Introduction Technical intelligence collection technology since the end of World War II expanded to meet national policy makers’ needs in a growing, more diverse geopolitical environment. Airborne Signals intelligence (SIGINT) collection is a growing means to close intelligence gaps that fulfill policymaker’s needs. Since the 1960s, the United States (US) and Britain were the primary governments with such capability (Streetly 2010). Today many nations in Asia maintain an airborne SIGINT collection capability.... [tags: technical intelligenc collection technology]
639 words (1.8 pages)
- Japan - Breif History from WWII INTRODUTION: Without a good history, no nation can ever be considered developed. It is the history that makes or breaks a country. Japans history is very unique. During and after WWII their country was in ruins - literally. All their previous allies had deserted them, they were alone and destroyed by the Americans, an unlikely ally. I will focus on the impacts that America had on Japan, and then how Japan got themselves to the title of "The Second Most Developed Country".... [tags: Japanese Japan History]
461 words (1.3 pages)
- Japan Slide Program Report Japan is a very small country, approximately 144,000 square miles (smaller than California), and is inhabited by a considerably large population of over 120 million people (half the United States!) This makes Japan the seventh most populous nation in the world. Japan is located at the far west side of the north pacific ocean, and consists of more than 4,000 islands. However, the Japanese people live on less than 10 percent of this land mass due to rough, mountainous, volcanic terrain, which make up a substantial 70 percent.... [tags: essays research papers]
1329 words (3.8 pages)
Although the initial cost of digital imaging equipment is comparable to or only slightly higher than professional 35-mm film photography equipment, the cost savings prove significant over time. “In the professional light or producer/consumer class of digital cameras, many models currently sell for less than $1250” (Bhatia). Overall cost savings result from a few differences between digital imaging and traditional film photography. First, in digital imaging, no film is purchased. An individual may keep images in removable storage media, also known as memory cards. After images are taken, they are transferred from the memory card to a computer, and the memory card is erased for reuse. This process can be repeated over and over. In addition, a person has the ability to erase inadequate images from the memory card while still in the camera. This flexibility allows the user to retake as many images as desired because reviewing or deleting images has no cost factor.
Memory card prices range from $20 to $90 depending on storage capacity. With these reasonable costs, demand for digital camera memory cards continues to increase, according to the law of demand ceteris paribus. Considering the average price of a 256MB memory card is $50, what will happen if Kodak reduces prices further? How will this affect revenue? The answer depends heavily upon the price elasticity of the memory cards because price elasticity and total revenue provide close links with one another. Consider the following hypothetical example. Customers currently buy one 256MB memory card from Kodak at the price of $50. The price decreases to $40 and customers continue to buy one memory card. This would make the price elasticity of demand zero or inelastic. Therefore, because the memory card is inelastic, total revenue will increase as price increases or decrease as price decreases.
Digital imaging is also finding its way into doctor’s offices because digital images are convenient because of their linkage to an image database, which allows the user to attach patient information, pathology or other date to each image. Filing photographs and 35-mm slides on the other hand can be time consuming and requires significant office space. Since digital images are stored on a computer, they do not require the physical storage space of traditional prints and trays of 35-mm slides. Desired images obtain retrieval instantly if the clinician knows any of the attached information. In particular, this aids in the sequential retrieval of images made on a patient during subsequent visits or in the viewing of all images in the collection of a particular disease process when putting together a lecture.
However, Kodak enters the fray with a major disadvantage. It continues to generate the majority of its sales in the traditional film market, which is experiencing long-term decline. Although the move to lure customers toward its digital offerings makes strategic sense, “the near-term impact is being somewhat mitigated by what we view as the cannibalization of Kodak's film offerings” (Bhatia).
Kodak will not have any of the advantages that worked to its favor in the traditional film market, where it was the dominant player because it currently exists in a monopolistic competition market structure. Wide varieties of firms supply digital imaging equipment to the public. Among them are brands such as Fugi, Canon, Sony, and Olympus. In the third quarter of 2004, an IDC study indicated that “seven companies, including Kodak, each hold market share of anywhere from 7.6% to 20% of U.S. digital-camera shipments” (Stice). In order for Kodak to receive market power in the digital imaging industry, it needs to reduce the price elasticity of demand. It can do so by using its brand name to entice consumers, which will enable Kodak to determine a price consumers are willing and able to pay for each product Kodak offers. Once marginal revenue equals marginal cost, Kodak will determine this price to become the profit-maximizing price. Eventually, Kodak may possibly be in the position of the price maker.
Kodak is heading towards the goal of becoming the price maker in digital imaging. Helped by a late kick, “Kodak surged ahead of perennial front-runner Sony Corp. in U.S. digital camera shipments in 2004 – a key achievement by the American picture-taking pioneer as the digital revolution rapidly erodes its fat profits from silver-halide film” (Dobbin).
In conclusion, we have examined the advantages and disadvantages of Kodak going digital for personal and business photography needs. We concluded that both 35-mm film and digital imaging have the same print quality, but that digital imaging takes less room to store photos and the equipment, it is less expensive for development of the photos, and a memory card allows for precise, right-the-first-time pictures. Kodak will benefit more to move away from 35-mm film because the market shares on regular film are getting razor thin. Digital imaging is the future of picture-taking and as time goes on, the emerging markets will also move towards digital imaging. Kodak will continue to provide innovative products to both developed and emerging markets. As said in the beginning of the paper “Success is never a destination - it is a journey” (Satenig St. Marie) and definitely nobody knows this better than Kodak.
Analysis & Commentary/Online Extra, “What It "Boils Down To" For Kodak”, (www.businessweek.com), 24 Nov. 2003, 2005.
Bhatia, Ashish, MD, “Digital Imaging”, (www.emedicine.com), April 29, 2003, 2005
Dobbin, Ben. “Kodak Moves Up in the Digital Camera Market.” (http://news.moneycentral.msn.com/ticker/article.asp?Symbol=US:EK&Feed=AP&Date =20050202&ID=4222125) February 2, 2005.
Eastman Kodak Company, “Kodak to Accelerate 35mm Consumer Film Effort in Emerging Markets”, (www.kodak.com), 2004, 2005
Investor Guide, “Eastman Kodak” (www.investorguide.com), 2004, 2005
Investor Meeting. (http://media.corporate-ir.net/media_files/irol/11/115911/ek_012505a.pdf), Jan 26, 2005, 2005
Kodak, “Annual Reports”, (http://phx.corporateir.net/phoenix.zhtml?c=115911&p=irol- reportsannual), 2003-2000, 2005
Kodak, “Easy Share”, (www.kodak.com), 2005, 2005
Kodak Research and Development, “Digital Image Processing”, (www.kodak.com), 2005, 2005 http://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/imaging/digitalIma geProcessing.shtml.
Meek, Dan., “Global Manufacturing and Logistics” (http://media.corporate- ir.net/media_files/IROL/11/115911/global1.pdf), Oct 29, 2004, 2005
Reuters, “Kodak to embark on new restructuring – analysts”, (www.itmatters.com), January 23- 24, 2004, 2005
Stice, Richard CFA, “Kodak's Many Negatives”, (www.businessweek.com), January 7, 2005, 2005
St. Marie, Satenig “Satenig St. Marie Quotes.” (http://www.houseofquotes.com/authors/Satenig_St._Marie.htm) 1998-2003.
Salkever, Alex, “Kodak, Fuji...Sandisk?” (http://www.businessweek.com), July 13, 2004, 2005