The current health situation in the state of Mississippi is disastrous. The state of MS has the highest percentage of obesity in the United States. The State Health Fact says that in 2001, 61% of Mississippians were obese compared to 56% for the rest of the U.S. Female obesity in the state was a whopping 54% as compared to the rest if the U.S. at 47%. Likewise, the obesity rate for males was 69% as compared to 65% in the rest of the U.S. These figures are alarming, and the MS State Health Department says it is only getting worse. In 2002, 36% of adults were obese and in 2003, 30% of MS high school students were reported to be obese. That equals 66% obesity for the entire state. With the state of MS in downward spiral for health, people need a lifestyle change. My goal is to start a Corporate Fitness plan.
Under the current market situation, the company’s position is the creation and implementation of wellness programs. The basic market need is the reduction of corporate costs and the increase in employee efficiency that can be achieved through long-term wellness programs. The profile for Corporate Fitness’ (CF) customer consists of the following: the immediate geographic target is the state of Mississippi; the demographic makeup is 54% female, 69% male, and 36% of these individuals are adult; the behavioral factors are that the targets recognize the need for physical activity in their lives and are willing to utilize fringe benefits that are offered by their employer as part of their compensation package. Upon reviewing the possible competition, the two main competitors of Corporate Fitness are local YMCA’s, whose market is primarily lower-income families and/or students who want accessibility and affordability of fitness facilitates, and local fitness centers and gyms, whose market is primarily middle to upper class who generally are fitness seekers that have a daily regimen.
Through threat and opportunity analysis, our company’s threats are more likely going to be from the state residents than from other businesses. Although these threats are identified, other threats to consider are a lack of immunity to an economic downturn; potential competition from larger, well established competitors; and a change in society where individuals begin to take far more responsibility for their health. With MS’s current state of obesity, we do realize that we are facing a complete lifestyle change by the workers of MS.
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
a) Name 3 main fitness components this program is aiming to improve providing evidence with your reasoning?
Employee wellness programs, also known as a “worksite wellness program”, are programs that are designed to promote and support the health, safety, and well being of a company’s employees. Wellness programs are meant to improve the health of the staff, their morale, and in turn also help improve their productivity. There are many components that make up employee wellness programs, for example; Health Screenings, Health Fairs, Fitness classes, Smoking cessation classes, and even wellness issue workshops. Employers have begun adopting these programs in hopes of helping their employees while they are at an age when health interventions can still help transform their long-term health choice. This paper will focus on trends found between employee weight and productivity, and the impacts these could have on a business overall.
The people in the workplace can be categorize into two groups: the employer and the employees. The employees work for their employer and in turn the employer has the duty and responsibility to ensure that the minimum safety requirements are met. However, employers are not required to provide health insurance benefits to their employees. More often than not, providing health insurance benefits is very costly to the employer and in an attempt to mitigate the costs, employers’ encourage employee participation in various healthy lifestyle programs and initiatives as well as providing incentives for their participation in such programs. These kinds of action are not always met with enthusiasm, some find it unreasonable to be expected to do so on their own time to change their lifestyle to suit their employers.
Investigate the contemporary body of knowledge that underpins the current recommendations for exercise programming in the pursuit of improved health.
Healthy and thriving workforce is key asset to any organization and the workplace has significant impact on people’s health and well being. Most of the companies, especially in the current economic climate, are actively seeking ways to reduce operating costs. Yet most organizations are ill prepared to meet the challenges associated with the changing demographics of their workforce.
Obesity is a rising problem in the United States. With obesity rates on the rise something must be done to prevent this massive issue. There are ways to help including educating at young ages, improving nutrition facts at restaurants, and providing more space for citizens to get physically active.
There are a substantial number of policies in place in hopes to reduce obesity rates as well as encourage active living. However, there seems to be a large gap between why the policies are implemented in hopes to achieve a set outcome, and the knowledge of appropriate and effective steps to go about producing the desired change. Additionally, while there are policies in place with the intent of reducing obesity rates, there are few to none that with the intent of promoting active living within the workplace.
The obesity epidemic is one of the most pressing issues at this point in both American society and U.S. public policy initiatives. According to the Center for Disease Control and Prevention 35.9% of U.S. adults over the age of twenty are obese (CDC, 2013). The CDC further notes that 69.2% of U.S. adults twenty years of age and over are overweight (this percentage includes those who are obese). The obesity problem is not exclusive to the adults in the U.S. The CDC notes that 18.4% of adolescents between the ages of 12 and 19 are currently obese (CDC, 2013). These statistics illustrate the severity of the obesity epidemic in this country, but what can be done to address or even correct this problem? Many people have proposed solutions, but few are as radical as the proposal from Michael Bloomberg (the New York City Mayor) in 2012.
In today’s society, there is a spotlight on the topic of staying healthy and fit. In the recent years weight loss programs have become increasingly popular, for example, Nutrisystem or Jenny Craig. These companies drive their business on improving unhealthy dietary habits. But, this increasing popularity is due to numerous large sized drink and meal options becoming available. Higher intake of calories and sugars eventually causes obesity. Although eating is essential for survival, what you eat is a personal choice. Many government officials have made strides to improve America’s obesity problems; both Mayor Bloomburg and Michelle Obama have approached this topic. Rather than a public health issue, obesity is a personal responsibility.Government
Obesity is becoming a national epidemic in America. It often starts in childhood and follows a child into adulthood. There are several different ways that parents can help promote a healthy lifestyle for their children, from healthy diets to daily exercise, but many times having a healthy family is not enough. It will take America moving towards healthier life choices and away from the fast foods and sodas. America as a nation needs to promote exercise and eating healthy, making it the “cool” and trendy thing to do.
Obesity in America is a crucial problem. 75% of adults ages 20 and older are considered to be overweight, obese, or extremely obese (Overweight and obesity statistics). This epidemic has not only affected me, but it has affected my family. I have always been obese every since I can remember. This was an unhealthy lifestyle and something needs to change. Something needs to change not only for me, but for our country. Obesity in America poses many health threats to people of all ages. I have come up with a simple solution this is guaranteed to work.
Workers of every organization need to embrace the culture of living a healthy lifestyle rather than implementing specialized health programs and insurance plans (Goetzel, 2012). Coca-Cola Company initially perceived health and well-being as only integrated into the safety programs that employees are given. The company needs to distinguish between health and wellness from safety concerns. Many governments have encouraged wellness programs through the Affordable Care Act; this raises the legal limits on the penalties imposed on the employees by employers for the health-contingent wellness plans (Baicker,
The human resources situation that needs to be evaluated at Elkhart Yard would be a sub set of Risk Management and Worker Protection, more specifically the health and wellness of employees. Many of the employees at Norfolk Southern have a tendency to be overweight or even
When you 're designing your personal fitness program, consider your fitness goals. Think about your fitness likes and dislikes, and note your personal barriers to fitness. Then consider practical strategies for keeping your fitness program on track. Regular exercise can help you control your weight, reduce your risk of heart disease, and strengthen your bones and muscles. But if you haven 't exercised for some time and you have health concerns, you may want to talk to your doctor before starting a new fitness routine.