Sales and Marketing.
“After create the product and get it to work, then you convince the consumer that they have always wanted and need it. We start with the central that the product is better, and we cam prove to them that it is better. Then we get the professional endorsement, get enough consumers to test it, and figure out what the advertising should look like”
Sales
1. USA
a. Off-course. 65% of CGC bussines. In five years numbers of retail off-course have increased from 1500 to 2000
b. On-course. In five years numbers of retail on-course have increased from 5000 to 7,000
i. Do not have time to spend with customers and to sell the products because they are running courses, giving lessons, selling shirts and renting golf clubs.
c. No one client accounted for more than 5% of revenues.
d. About 1/3 o off-course shop sold 2/3 of productds an 2/3 of on-course sold 1/3 of products
e. Although on-course were considered vital to CGC, the company relied more heavily on off-course shops because the were generally better financiated
f. “CGC maintained a one price policy with all customers” Thus, it provided no volume discounts, whether a customer did $ 10000 or $ 40 million of business a year”
g. Callaway Golf Sales Company, CGC sold this product to customers via
i. regional field representatives, ii. in house telephone salespeople iii. customer services representatives.
h. Salesperson divided customers into three groups, A – B – C. which they visited weekly, monthly or four times per year depending the importance of the account
i. Outside salesperson
i. Maintain inventory ii. Running Demo days. 30 – 40 days per year by each salesperson. These events allowed golfers to compare CGC clubs with them culbs iii. Taking customers orders iv. Provide customers seminaries
v.
b. The amount of molasses and byproduct shipped to seven customers (a majority of which are internal and therefore don't generate profit accounted for in this model).
5. Conduct an analysis of the company’s sales efforts, especially regarding the cultivation of customer relationships.
d. Provides many items at a lower price than is available in the Sears Grand locations
The game of golf is one of the oldest of today’s modern sports. Its exact beginnings are not known; however, some historians trace golf back to the Stone Age while others claim it originated from the “idle antics of shepherd boys knocking small stones into holes in the ground with a crook while their flocks grazed nearby” (Peper 1). Researched back to the time of the Roman Empire, it is also believed the sports-oriented Romans played a forerunner of the game of golf called paganica. This sport involved the use of a bent stick and a ball stuffed with wool played in the open countryside.
Golf is a sport that has been on the rise in popularity since the early 1900’s. The early years of golf was on a membership basis, only men of noble birth and privileged high class were able to be members. The stereotype of this “gentlemen’s sport” as a rich white man’s game has changed since the introduction of public courses in the US, and with women of the LPGA offering role models for young girls. More and more public courses are opening around the world, and the cost of the sport is readily available for the general public. Golf was once a game for “gentlemen”, now it is the middle class that is taking over the sport.
Overall, the Callaway Golf Company has shown much success in its industry lifeline. Only minor changes and adjustments could increase their success level in the future. Making too many adjustments to Callaway’s strategic vision could harm the successful industry.
The South’s food is like no other places. The South's food has lots of spices in it and gives the food a wonderful flavor and most places food is bland. People in the South cook fried foods, seafood, and Cajun style foods. . The South has many dishes it is famous for crawfish, gumbo, fried chicken, and boudain.
Today our world is filled with crime. The people committing these crimes must have a consequence for their illegal actions. The system in place to keeping everything fair and safe is called the criminal justice system. This was put in place to ensure there is fairness and justice served to people who break the laws set up by the government.
The basis of criminal justice in the United States is one founded on both the rights of the individual and the democratic order of the people. Evinced through the myriad forms whereby liberty and equity marry into the mores of society to form the ethos of a people. However, these two systems of justice are rife with conflicts too. With the challenges of determining prevailing worth in public order and individual rights coming down to the best service of justice for society. Bearing a perpetual eye to their manifestations by the truth of how "the trade-off between freedom and security, so often proposed so seductively, very often leads to the loss of both" (Hitchens, 2003, para. 5).
The criminal justice system is composed of three parts – Police, Courts and Corrections – and all three work together to protect an individual’s rights and the rights of society to live without fear of being a victim of crime. According to merriam-webster.com, crime is defined as “an act that is forbidden or omission of a duty that is commanded by public law and that makes the offender liable to punishment by that law.” When all the three parts work together, it makes the criminal justice system function like a well tuned machine.
Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape the sport into what it has become today.
d. To show the comparisons of the first quarter's net sales for department A, B, and C.
Legal Information Institute. (2010, August 9). Retrieved February 17, 2012, from Cornell University Law School: http://www.law.cornell.edu/wex/criminal_law
Golf is an outdoor game in which players use specially designed clubs to propel a small, hard ball over a field of play known as a course or links. The object of the game is to advance the ball around the course using as few strokes as possible. Golf is a very popular sport throughout the world.
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.