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Nowadays, advertisements depict how women should act, dress, and eat. For example in Hunger as Ideology, it show two different advertisements for Haagen-Dazs Ice cream, one with a man who just finished a half-pint smiling, the other with a woman who just took a bite from her ice cream bar. Although very discreet, the message is visible to consumers. Another example, are the sugar-free Jell-o ads, where an attractive slender woman is leaning back on a chair eating jell-o from a glass. Above the picture is a quote which says, “I’m a girl who just can’t say no. I insist on dessert”. To the side of the ad, it states, “Every woman is entitles to her just desserts. Just as long as dessert is Sugar Free Jell-O Gelatin. It’s light and fruity and fun. And it’s only calories.” This ad emphasizes on how women want dessert, but its only okay to have it if its sugar free. “The dessert you don’t have to desert” because it’s sugar free. Same concept with the Wonder Light Bread, in this ad two women are side by side on a park bench one holding a carrot, the other happily smiling with a sandwich and the ad saying, “ You’ll think your cheating, but you know your not…It’s Wonder Light bread”. These ads accentuate how its okay to eat a lot, as long as you eat “light”. Women look upon these ads and are convinced that this is how they are suppose to be, but in the Thomas Crown Affair, the message is completely opposite.
Catherine Banning, is the insurance lawyer for the case against the stolen Monet painting in the “Thomas Crown Affair”. It is evident that she is a strong independent woman who needs not to rely on anyone especially a man.
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Both pieces of work demonstrate how women are view in society, some more dominant and independent than others. Hunger and Ideology explains how advertisements show women how you are suppose to eat, dress, act, and feel. Those are things that are suppose to be different to each individual, instead of everyone looking upon the same advertisements getting the same ideas. In the Thomas Crowne Affair it sends out the message that women can be dominant, independent, and can even outsmart Pierce Brosnan. Catherine in this movie was her own person and proved those advertisements wrong because she looks like one of the attractive women on the advertisement, but her mind state was absolutely distinctive. She stood out as an attractive independent woman, who does what she wants, which can come out strange to the public, who sees advertisements everyday like Light Wonder Bread and Sugar Free Jell-O.
In conclusion, women have moved from being a petite and delicate to dominate and independent. They have their own job and they are supporting themselves. Modern women are now forty years old and are not necessarily married and housewife’s like they were suppose to be back then. Women have broken the barrier and have made their own image and show it off as if it was no big deal.