The power of language is indisputable. Being unable to ‘fit in’ because you cannot communicate effectively with the dominant discourse puts you at an enormous disadvantage. Those who know how to use the dominant discourse effectively and to their own advantage will be more powerful.
People use their knowledge of the power, inherent in the mastery of discourses, to manipulate others. Many texts show evidence of this. In fact, some texts actively criticise those, who less than ethically utilise their mastery of discourses to achieve their own ends. The media actively utilise their understanding of the dominant discourse to support many agendas. Novelists over the years have shown the ill-effects on individuals who might suffer through not mastering the dominant discourse. Those who know how to use a variety of discourses will become more powerful. Those who have difficulty with discourses will end up being alienated.
Alienation is the result of being unable to use other discourses or refusing to engage in the dominant discourse. One can gain power by preventing alienation of oneself and sublimating others via the use of alienation. Alienation is represented in all texts and films to effectively manipulate the minds of readers, so that they can compare their experiences with the characters in the narrative. This is clearly represented in the novel, “1984” by George Orwell, when the character Winston, challenges the dominant discourse. Another example can be seen in “Frankenstein”, by Mary Shelly where Victor is alienated because he disobeyed ‘the rules’ of the dominant discourse.
The media however, uses a variety of discourses to manipulate the reader’s mind. Foregrounding certain topics and purposely leaving out certain information (silencing) are also techniques to use ‘the power of language’ to their own advantage. These techniques are used to convince the pubic, of a particular issue. To many people, this is like ‘brainwashing’ society.
Novelists express the abuse of power, such as ‘brain washing’. “Brave New World” by Aldous Huxley, gives an excellent example of this. He wrote: “To make them love it, is the task assigned in present day totalitarian states, to ministries of propaganda...”. thus, through hynopeadic teaching (brain washing), essential attendance to community gatherings and the use of drugs to control emotion. This was the dominant discourse of the characters. From this, it can be noticed that the ones in power can abuse their authority and lead to corruption.
A great representation of abuse of authority and corruption, is seen in “1984” and “Brave New World”.
In the second chapter of Lies My Teacher Told Me Lowen argues that electronic media has decisively and irriversibly changed the character of our environment. He believes that we are now a culture whose information, ideas and epistemology are given form by televison not by the printed word. Loewen describes how discourse in America is now different from what it once was. Loewwen says discourse was once logical, serious, and rational and now under the governance of television it is shriveled and absurd. In addition, he writes about the definitions of truth and the sources in which the definitions come from. Loewen shows how the bias of a medium is unseen throughout a culture and he gives three examples of truth telling.
They delve into modern day media to dissect the language and pictures used in an effort to protect viewers from unconsciously being swayed by the attitudes therein. They go on to discuss how language can be manipulated, however unconsciously, to show the speaker’s true feelings on the subject. Pictures can likewise be manipulated, if only because they show only a small part of the larger image. They start their show of suspicion by saying “The question then arises: what do viewers have to know about language and pictures in order to be properly armed to defend themselves against the seductions of eloquence (to use Bertrand Russell’s apt phrase)?” (par 1). The idea that one needs to defend themselves automatically brings up a defensive, suspicious attitude. This is further reinforced when the reader is warned that “It means that the viewer must never assume that the words spoken on a television news show are exactly what happened” (par 3). A suspicious attitude in an essay brings about a suspicious attitude in the reader. Which isn’t necessarily a bad thing, after all suspicious minds are the least likely to be overtaken by half-truths and empty
The constant theme of betrayal in 1984 is being used by George Orwell to show how hopeless Winston’s struggle against the Totalitarian system is, giving the reader an idea of how bad this type of government is. The reader is introduced to this dark time and given hope in the form of the rebellious protagonist, Winston. However, the reader soon realises how hopelessly alone Winston is in his silent battle when they see that the government is against him, he has no support or allies, and that even his own mind can be turned against him. The message is clear and makes readers who live in a democracy happier with what they have.
You belong to a discourse community! Whether you know it or not almost everyone belongs to some type of discourse community, but how does it affect you as an individual? From the studies of multiple authors, it has been established what defines a discourse community, what effects intertextuality have on a discourse community and even the overall dynamics, but even with all this research there is still something missing. Elizabeth Wardle, John Swales, and James Porter all make very good discussion points and arguments in their research, but none of these writers stop to examine the effects that these communities could possibly have on the individuals that make the community what it is. Just as it’s the simple stone block that when combined become
When society thinks of the term alienation, are they referring to the person ostracized by society or are they referring to the person who is psychologically separated from themselves? There are several different uses of this term. However, two uses seem to be especially predominating: the sociological processes and the psychological states. In “The Revolver,” “Housewife,” and “How it feels to be colored me,” Bazan, Chughtai, and Hurston respectively, relate both the social and the psychological aspects of alienation with respect to fear, oppression, and identity.
It is no secret that in society no matter where a person goes they will be surrounded by influences of news media and social media. There are televisions in restaurants, gyms, and homes, and on them there is a constant stream of twenty-four hour news. Often times what is being reported on television, or through news apps, is being presented primarily for an entertainment purpose. This is what George Saunders analyzes in his 2007 essay, “The Braindead Megaphone,” in which he criticizes not only the news media system, but also society as a whole, for the way news is received and accepted. He speaks to the fact that news media has an expectation that society doesn’t reflect, or have critism, for what is reported to them. Society accepts what they hear, because it is coming form a reliable source. He says, “Does stupid, near-omnipresent media
These examples display the inevitable fact that all over the world subtle but significant events are taking place that appear to signify a shifting toward a totalitarian government, much like the one present in 1984. This is extremely disturbing because most people will agree that the life lived by the characters in 1984, is not one of any value. Though they are “protected” from several of the problems that many of the free world citizens and officials face, they have no control over their thoughts or actions. This leads to unbearable uniformity. It is chilling to know that though George Orwell’s book was written as fiction, portions of it are becoming factual.
In Aldous Huxley’s Brave New World, alienation is a major, well-explored theme. Many examples of alienation are given throughout the book in the form of the many characters that appear in the scope of the novel. Websters Dictionary defines Alienation as “the state of feeling estranged or separated from one's milieu, work, products of work, or self.” This definition of being estranged or separated from their milieu applies greatly to many characters in Huxley’s work. Two great examples are Helmholtz Watson and Mustapha Mond, two of the greatest intellectuals in the entirety of Brave New World.
Media, the plural form of medium, describes various ways in which we communicate in society. A phone call, email, radio, computer, news on TV, etc. are all forms of media. In our society today, the media plays a significantly large role in influencing society negatively, twisting one’s perspective of the truth. In author Brooke Gladstone’s, The Influencing Machine, she discusses how media is looked at as an “influencing machine,” that’s controlling the mind of its viewers. Throughout the reading, Gladstone guides her readers through perceptions of media and how it influences them to get readers to understand the truth about media and the manipulation behind it.
The desire for power is prevalent in our day to day life from wanting control over little insignificant aspects to control over others. The Crucible by Arthur Miller is
As the mind matures and grows, new opinions are formed with the help of the revolutionizing consciousness of humanity. The human conscious allows humanity to develop individually and gain unique cognitive patterns and thinking processes. However, these opinions can be manipulated by environmental sources, like the media. The media’s puppet strings can be used to influence the minds of the masses and control their overall thinking process. It takes away an individual’s freedom to think for themselves and form their own opinions. Manipulation is a key ingredient in attaining support for a side of an argument. News networks have this ability to twist the minds of their listeners and unconsciously force them to believe in their words. Two of the
As shown in literature, corruption and the abuse of power is an ongoing discussion. When it comes down to the point where people are being used and abused physically and psychologically, it creates a hostile environment for both the subjects and the abuser. As represented in the two similar texts Lord Of the Flies and “I Only Came to use the Phone”, corrupted authority and abuse of power usually end up leading to the collapse of a society or a world of chaos and violence.
Brainwashing and Mind Control are “best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice” (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. There are extensive similarities among the political and economic standards that cause negative impacts on society, as a result of adopting these mind control tactics. As Malcom X pointed out, “The media is the most powerful entity on earth, because they control the minds of the masses”.
Power use is around us whether noticed or not. Power in Discourse Analysis is a medium to achieve an end. The end is for stronger of the two sides of the discourse. Power in discourse analysis is the use of language in a discourse allowing the person who acquires knowledge and high status in the discourse takes control of the discourse thus having the higher power. In the following paragraphs, I will discuss nature of power argued in Discourse Analysis, attempts made to define ‘power’ in social research and discuss the different types of power.
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.