The Scarlet Letter is a story that illustrates intricate pieces of the Puritan lifestyle. Centered first on a sin committed by Hester Prynne and her secret lover before the story ever begins, the novel details how sin affects the lives of the people involved. For Hester, the sin forces her into isolation from society and even from herself.
Her qualities that Hawthorne describes at the opening of the book, her pale beauty, womanly qualities, and passion are, after a time, eclipsed by the ‘A’ she is forced to wear. An example of this is her hair. Long hair is something in this time period that is a symbol of a woman. At the beginning of the story, Hawthorne tells of Hester’s long flowing hair. After she wears the scarlet letter for a time, he paints a picture of her with her hair out of site under a cap, and all the womanliness gone from her. Yet, even with her true eclipsed behind the letter, of the three main characters affected, Hester has the easiest time because her sin is out in the open.
More than a tale of sin, the Scarlet Letter is also an intense love story that shows itself in the forest scene between Hester and the minister Arthur Dimmesdale. With plans to run away with each, Arthur and Hester show that their love has surpassed distance and time away from each other. This love also explains why Hester would not reveal the identity of her fellow sinner when asked on the scaffolding.
Roger Chillingworth is the most affected by the sin, though he was not around when the sin took place. Demented by his thoughts of revenge and hate, Hawthorne shows Mr. Chillingworth to be a devil or as a man with an evil nature. He himself commits one of the
Quinn 2 seven deadly sins with his wrath. By the end of the tale that surpasses seven years, Hester is respected and revered by the community as a doer of good works, and the minister is worshipped for his service in the church. Only Mr. Chillingsworth is looked upon badly by the townspeople although no one knows why.
Through it all, Hawthorne illustrates that even sin can produce purity, and that purity came in the form of the sprightly Pearl. Though she is isolated with her mother, Pearl finds her company and joy in the nature that surrounds her.
Not all of the external factors affecting Southwest Airlines are helpful, however. In terms of threats, Southwest Airlines faces several challenges. The airline industry is a highly competitive market and costs are continuing to rise (e.g. rapidly increasing fuel costs and labor costs). Unfortunately, these factors greatly increase the risk of another company emulating the strategies and core competencies of Southwest Airlines (Ross & Beath, 2007). Ross & Beath (2007) mention this threat in regards to JetBlue rapidly approaching innovative, low-cost operations. There is also not a clear sense of customer loyalty in this market, outside of frequent flyers seeking loyalty card perks. Overall, the biggest threat to Southwest is its competition.
Despite its growing domestic network, the company didn’t offer international flights until July 2014, and even then, it only offered limited destinations (“Southwest Corporate Fact Sheet,” n.d.). Furthermore, the company’s reliance on a single aircraft is cause for concern. Southwest Airlines was also weak with technology utilization initially but has since turned this into an asset, as described later. Finally, the company has a limitation with providing customer perks due to its low-cost operations (Ross & Beath,
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
Having a low amount of cost in their operations is one of the contributing factors in Southwest Airlines’ financial success. Such low cost model of the corporation is brought about by an effective strategy. Southwest uses only one type of aircraft – the fuel-efficient Boeing 737. This tactic keeps training and maintenance costs down. Moreover, the no-frills approach to customer service contributed to the low cost of operations for Southwest. The airline does not serve meals on board, and there are no luxurious or first class seats offered. Services like these have been seen by the airline as unnecessary for an airline that provides a short-haul trip from city to city. By these, Southwest were able to offer low price tickets to customers, which was good for the company because most people would prefer to fly without those services mentioned if it meant for cheaper ticket price.
Since 1987, when the Department of Transportation began tracking Customer Satisfaction statistics, Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passengers boarded. Many airlines have tried to copy Southwest’s business model, and the Culture of Southwest is admired and emulated by corporations and organizations in all walks of life. Always the innovator, Southwest pioneered Senior Fares, a same-day air freight delivery service, and Ticketless Travel. Southwest led the way with the first airline web page—southwest.com, DING, the first-ever direct link to Customer’s computer desktops that delivers live updates on the hottest deals, and the first airline corporate blog, Nuts About Southwest. Our Share the Spirit community programs make Southwest the hometown airline of every city we serve.
Even Shakespeare, one of the greatest writers of all time, had trouble answering this age-old question: what’s in a name? Are we defined by our given names, our nicknames, or by our personalities and actions, especially the mistakes we make? Nathaniel Hawthorne explores this idea with the characters in his novel, The Scarlet Letter. In contrast to modern-day Boston, Hawthorne depicts a time period where there were no deadlier sins than the lust for revenge, corruptness(especially in high society), and the overwhelmingly evident act of adultery. Vengefulness is still prominent in today’s society, but there is next to no one who showcases such a need for revenge than Roger Chillingworth. A character that should be virtually sin-free, the sister of Governor Bellingham, Mistress Hibbins, represents corruptness in the form of witchcraft in this Puritan town. There may be no better representation of sin than Hester Prynne, who bears her sin publicly and constantly; Hester embodies sin, physically and mentally. Even from the beginning of the story, it was clear everyone would be affected by Hester’s unforgivable act, especially her betrayed husband; although, he hadn’t been entirely innocent either.
Pricing. Their pricing strategy is based off their market position as a budget airline. Positioning their company as a budget airline, Southwest can maintain and keep their lower price points compared to their competitors. For Southwest to maintain sustainability as a market leader, they must effectively utilize their resources to reduce their cost of operations. By only operating one type of aircraft, short non-stop flights, point to point routes, and flying into less crowded secondary airports, this has allowed Southwest Airlines to keep their price points down while simultaneously reducing their planes turnaround time.
Since CEO Gary Kelly took the reins of the company back in 2004, Southwest has maintained and enhanced the company’s ability to offer customers a great flying experience for low fares. This effort start early in Mr. Kelly’s tenure when he identified four success factors
The Scarlet Letter is the story of a single mother, Hester Prynne, who is stigmatized because of her affair with a man that is originally unknown to the reader. Her punishment is to wear a scarlet ‘A’ on her chest for the rest of her life. She raises her daughter Pearl in an isolated cabin and makes and repairs clothing to provide for her daughter. Hester Prynne grows throughout the novel by beginning to overcome the stigma of the letter, accepting that while her sin is public, revealing the father of her child is not her place, and by questioning the perceptions of women in a patriarchal society.
The Scarlet Letter, a novel based in Boston with Hester Prynne, Roger Chillingworth, and Arthur Dimmesdale as the main characters, focuses on sin and its repercussions. Adultery and Hypocrisy are two such sins that are the main focus of the plot. Some think that adultery is the sin that the book is concerned with, but if that were so it would pervade through the entire novel on a less superficial level that it does. Hypocrisy, on the other hand, has a constant and repetitious under light in the entire novel that leads to the conclusion that the novel is not teaching about adultery, but hypocrisy with an underlying idea of adultery.
In The Scarlet Letter by Nathaniel Hawthorne, the theme of the individual versus society is prevalent. One of the most intriguing characters in the novel is Hester Prynne, who is ostracized by the society around her. Hawthorne uses symbols to accentuate how Hester chooses to accept her branded punishment as a moral obligation rather than a mark of shame. Her individualism is achieved through a clear conscience and accepting the fact that she is unique, distanced from the Puritans surrounding her. This is essential because it shows how she develop from the beginning of the story until now. "tall, with a figure of perfect elegance on a large scale. She had dark and abundant hair, so glossy that it threw off the sunshine with a gleam, and a face
The mission of Southwest Airlines is a dedication to the highest quality of service delivered with warmth, friendliness, individual pride, and company spirit (Mission…, 2007). The company also provides opportunities for learning and personal growth to each employee. Creativity and innovation is very important and highly encouraged, for the purposes of improving effectiveness. Employees are to be provided the same concern, respect, and caring attitude within the organization that the employees are expected to share with the customer. Southwest Airlines was initially created to be a low-cost alternative to high price of intra-Texas air carriers (Freiberg, 1996). Southwest’s fares were originally supposed to compete with car and bus transportation. It was a little airline, and it would withstand the test of time. As a discount, no-frills airline, it would provide stiff competition for larger airlines. Their strategy was to operate at low cost, offering no food, no movies, no first class, and no reserved seats. They created their own market and provided increased turnaround times at the gate, by avoiding hub-and-spoke airports and opting for short-haul, direct flights. Through this market approach, Southwest has a majority of market share in the markets they serve.
The world renowned masterpiece, Macbeth, is a tragedy that has lasted throughout the centuries and has had a significant impact on English literature. The play takes place in turbulent times, in which betrayal, falsehood, and concealment lead to misery. To thoroughly encompass the suffering and wickedness that take place throughout the tragedy, Shakespeare uses dark imagery which evokes a sense of foreboding and imminent evil. A.C. Bradley describes Shakespeare’s technique concerning the imagery with his quote, “Darkness, we may even say blackness, broods over this tragedy …. All the scenes which at once recur to memory take place either at night or in some dark spot.” Nighttime is associated with unscrupulous beings and actions while morning and afternoon signify all that is good and new beginnings. Time and time again, under the cover of night, the characters of Macbeth commit grave and grievous crimes that would damn the soul to hell and corrupt both the mind and body. Macbeth himself says, “Good things of day begin to droop and drowse,/ Whiles night’s black agents to their preys do rouse” (Act III, scene iii, lines 52-53).
Southwest has comprehensive strategy and they work with harmony. They are low cost airlines which make the customer feel like royalty. Southwest have a winning strategy is proven by their profit year after year even thought they had economy crisis. Since 1973 Southwest reported a profit each year even when they lost billions of dollars from the year 1980 to 2009 because of the low operating cost strategy, low fares and customer service. Since the start of Southwest they have stay faithful of keeping low cost across the industry. Their value in corporate culture reflected through their prices and customer service.
It all started in 1971, when Rolling King and Herb Kelleher decided to challenge the existing rut of charging high prices for air travels. They considered the railways and roadways their competitors and decided to offer cheaper travel for smaller routes. The company was incorporated in 1967, apart from initial entry troubles, Southwest has been the only US airline to have earned profits since 1973. The eccentric company’s outlandish way of conducting themselves has been the sole reason for Southwest Airlines to succeed in a highly competitive and packed industry.