The Impact Of Product Location
Before we start I think it is important that I clarify what we mean by
Marketing as a concept. Basically it is about selling products that
customers want to buy, this is achieved by putting the customer
first. Continuing customer research identifies needs and trends in
customers buying behaviour which we can cater for to attract further
customers. By satisfying the needs of our customers they will become
regular customers and will potentially recommend us to their friends
and families. The way that we meet our customers needs is by getting
the right balance of the “marketing mix” by selling the right product
at the right price in the right place whilst being presented
correctly.
As we advance into the twenty first century there is a stronger focus
on marketing than selling within our supermarkets. The supermarket
retail sector in this country has reached maturity and as a result we
cannot simply open new supermarkets to compete with our rivals.
Instead to compete we must build a loyalty base of existing customers
whilst attempting to attract customers from our competitors. There
has been a noticeable shift from mass marketing to segment marketing.
Our customers are individuals with individual needs. You cannot
simply sell the same product to everyone because people are different
they require different products or at least different versions of the
same product.
To this end the physical identity of our supermarkets is evolving as
the products within them evolve. This has led to diversity in our
display methods allowing us to prioritise and promote certain products
over other products. Simple things like having two columns of aisles
rather than one has doubled the end of aisle space within the store.
By their very nature of being at the end of the aisle they attract a
greater amount of attention from the customer. By observing customers
in our supermarkets it is clear that customer behave in certain ways
and respond to certain stimuli. It is perhaps common sense that after
walking the length of an aisle that you will check out the end of the
aisle as you walk around to head back down the next aisle. It is also
common sense that products displayed at eye level attract more
attention and are more easily found by our customers. This does not
just apply to adults, by placing products that appeal to children at a
level that they can see them it is clear that they are more likely to
ask their parents to buy these goods. It has also been identified
that many customers when searching for products look ahead but also
...and the great scientific achievements that followed were very interesting to me and very well written by Rebecca Skloot. But what made it all so real for me, was the personal story of Henrietta and her family. The frustration of the family and the lack of information that was given by the scientists really made me angry. These people suffered from so much injustice, why did no one made a small effort to explain it to them all? Reading about the health problems The story of the Lackes really visualizes the problems in science before, and the need to resolve them. In the end, the most important lesson learnt is that human tissue used for research shouldn’t be used in such a materialistic way, but it should be handled with in a respectful and ethical way.
Henrietta Lacks is not a common household name, yet in the scientific and medical world it has become one of the most important and talked names of the century. Up until the time that this book was written, very few people knew of Henrietta Lacks and how her cells contributed to modern science, but Rebecca Skloot aimed to change this. Eventually Skloot was able to reach Henrietta’s remaining family and through them she was able to tell the story of not only the importance of the HeLa cells but also Henrietta’s life.
Bioethics is the use of morals in science. If there had been more bioethics in Henrietta Lacks’s case, her doctors may have used their morals to not take the cells from her body without her permission or at least let her family know they had. Sixteen years before her case, the Nuremberg Code had been created which stated 10 codes of ethics to be used during human experimentation. However, it was not a law and few doctors even knew it existed.The issue of informed consent was also brought up in 1957 but doctors testified it was unnecessary. However on June 30th, 1974,17 years later, a law was passed requiring informed consent for all federally funded research. The issue of bioethics affected HeLa and many began to doubt if the doctors at Johns Hopkins had really been ethical. In conclusion, Henrietta Lacks and her “immortal” cells helped the field of science and its future
bleachers. They begin the trail, calling anybody that has seen you do suspicious behavior. A few
another line, and another wait. This has to be the most unpleasant part of a
September 11, 2001, is a day that will go down in history and never be forgotten. On this day in time, Islamic terrorists attacked the World Trade Center in New York City, as well as The Pentagon building in Washington, D.C. The terrorists, who were affiliated with Al Qaeda, were led by the one and only, Osama Bin Laden. Nine days after this devastating attack on our country, President George W. Bush addressed Congress with an unplanned State of the Union address. Bush used great amounts of tragedy with a direct vital tone to deliver a very important message. Ultimately, this message would reach out to the American people as a whole, not only for remembrance of the people who lost their lives, but also as a plan of action for what would lie ahead.
Rebecca Skloot was a young student who didn’t really pay attention in class and never showed up because nothing really interested her. In biology class one day, her biology teacher talked about the HeLa cells, and how they were still living outside of her body thirty-seven years after her death. Her biology teacher said a few things about her and her cells, but nothing was about the person behind the cells, and Skloot was intrigued. All she was told about Henrietta was that Henrietta was a black woman and class was over for that day. Skloot thought that there had to be something more to the woman behind the cells, so she went to her professor’s office and asked him about it. ‘” I wish I could tell you,” he said, “but no one knows anything about her”’ (page 4) is what he said when she asked about her. So Skloot decided to look her up and see what she could find. But nothing said any more than she learned that day in biology class or mentioned anything of interest to her, so Skloot set out to find the story of what happened to Henrietta Lacks. Skloot was qualified to write this book because of the ...
Rebecca Skloot’s New York Times Bestseller, The Immortal Life of Henrietta Lacks, is an account of Skloot’s journey to uncover
Public health affects everyone daily and is constantly around us. It is what society does to protect and identify potential threats to the public’s health (Schneider 4). Issues of public health were often depicted in The Immortal Life of Henrietta Lacks. Every time experiments were run on the Lacks family, public health was involved as well as all the doctors who purchased HeLa cells to do experimentation of their own. The experiments run on the Lacks family fall both under the public policy and intrapersonal levels. They fall under public policy because the people conducting the experiments, such as drawing blood samples, have regulations and limitations to what they can do. However, they were telling the family that it was to make sure that they did not have the same cancer as Henrietta, when this was not the case. The scientist conducting
... Roosevelt’s address on Pearl Harbor. The amount of detail given is imperative because it provides Presidential power over the mindsets of Americans.
their items into the store where black african american women can go and buy all of her
The speech appeals to the emotions of the entire nation when it addresses the topic of the war in Afghanistan and the threat of terrorism. Bush states, “ the best way to defend the homeland is to hunt the killers down one at a time, and...
No matter where we go out to grocery shop we always see those annoying shoppers that we can't get away from. Those shoppers might have their cart in the aisle, with their kids screaming, or their bag full of coupons, but this is why they are considered
The way Nordstrom Rack was set up for consumers to come in and buy was very simple but yet strategic. They had big signs where for women and men to know where to go. For example, when you first walk in you
Departments stores introduced the customs of shopping as we know them today. Before the advent of giant emporiums like Macy's and Saks, people made their purchases in specialty and dry goods houses, usually located in a nearby part of town. Store owners in small or rural areas, expecting a slow turnover of merchandise, sold their goods at a high mark-up, but allowed thrifty customers to bargain for lower prices or barter with cash crops. Window-shopping had yet to be born; those who entered the store were obligated to buy something, and customers could not return the goods they had purchased (Hall, "Pre-Department Stores"). As a result, people only went shopping for what they needed, when they needed it.