Agency essay for email
Text Box: The Client/Agency Relationship
Prestige Nursing & MKH Advertising
What are marketing and advertising agencies
The purpose of this report is to evaluate the relationship Prestige
has with its marketing agency MKH Advertising.
There are 4 basic types of agency:
· Full Service Agencies who carry out the full range of advertising &
marketing activities for clients
· Media Independents who specialize in buying media space
· Creative Specialists who focus on developing creative ideas
· Production Specialists who specialize in producing work in a certain
format or medium
MKH is a large agency offering a full range of advertising-related
services. They assist in planning and executing advertising
programmes and in all stages of the marketing and advertising process
to assist Prestige in getting the best from their advertising by
providing Prestige with the services of skilled & specialist
individuals.
The core services MKH provides for Prestige are creating ideas for
campaigns and selecting and buying the media in which they will
appear. MKH are also able to advise on marketing strategy, public
relations and integrated advertising campaigns involving above and
below the line media buying.
Their staff include an account manager, artists, writers, media
analysts, researchers, and others with special skills, knowledge and
experience that can help market Prestige’s services.
Why Prestige uses MKH
· They are communication specialists who understand integrated
marketing communications and the consumer buying process.
· MKH provides an objective viewpoint of the market, enabling Prestige
to achieve advertising objectivity & to maintain an independent and
unbiased view of the marketplace.
· Have an extensive range of experience of the healthcare advertising
industry & have worked on the accounts of our competitors, therefore
giving an insight into the industry and possibly the competition.
· Have the experiences and contacts to put the Prestige business ahead
in the marketing communications field by effectively engaging and
informing companies’ customers about the services or products.
· Enables Prestige to stand apart from the competition by retaining
corporate identity reminding customers reminded of the services
· Helps Prestige business reach its marketing goals.
· Helps strategically position Prestige services in the market
· Generates revenue by building awareness of their product or service
and therefore increasing sales.
Key personnel & their roles in the MKH/Prestige relationship.
MKH employs hundreds of people but the roles & departments within MKH
cover the same basic job functions as most other full service
agencies, each performing various advertising functions such as;
· Marketing
· Communications
· Promotions services (planning, creating and producing the
Skeletal, smooth, and cardiac muscles play a vital role in the everyday processes that allow the human body to function. Without these muscles, everyday tasks and functions could not be conducted. Injury to these muscles could cause serious problems, however, these muscles have the ability to regenerate, repair, and fix multiple problems all by themselves. Repair and regeneration of a muscle are two similar, yet different things. Repair restores muscle continuity so that it can continue to function in the same way as before injury, but does not completely restore the pre-injury structure like regeneration (Huijbregts, 2001). Muscle repair and regeneration take place after an injury, after surgery, after atrophy, and even after working out.
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This letter is to express my interest in the Administrative Assistant position in your Internal Audit department.
Africa is a continent rich in natural resources and it may be surprising that its resources haven’t been enough to pull it out of poverty. Although there are many resources, there are also many issues. Many of Africa’s industries are focussed on raw materials. For example, agriculture is the main industry in Africa, employing two-thirds of the working population and contributing 20% to 60% of every country’s GDP. Forestry is also an important industry and contributes up to 6% of Africa’s GDP, which is higher than any other continent. Fishing, another main industry in Africa, is valued at $2.7 billion USD and provides income for 10 million people. Africa also focusses on exporting raw materials such as metals and minerals, including uranium, platinum, nickel, bauxite and cobal. These raw materials are used around the world to produce nuclear energy, industrial
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Utilize communication practices that foster effective collaboration with patients, families and the inter-professional team for planning and delivery of quality patient care. (Ivy Tech Community College, 2016).
What is art? That is the debatable question. Does the piece present a message? Does it have to be complex? Does it have to create an emotion? Is aesthetic appeal the only requirement? This paper consists of several opinions as to what art is.
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Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to get new customers through the interesting content you would post on your social media, blogs, newsletters or more.
The argument states that the removal of subsidies from the North would allow for African farmers to see their shares in the market grow. However, there has rather been a growing reliance of SSA countries on the export of primary commodity goods. Indeed, there was an increase in the percentage of exports of these goods from nineteen ninety five to two thousand, which , for these countries increased from 70.48 to 78.44%. This same study shows that their share of agricultural export diminish from 17.75 to 11.32%. This aggregation of all primary commodities combined with the falling share of agricultural exports is likely due to the oil and other minerals prices exceeding that of agricultural goods. It is mainly the major petroleum exporters that had a low percentage export of agricultural products. Indeed, their share in agricultural exports went from 3.15 percent to 1.34 percent. Thus, the dependency that existed when Africa mainly relied on one trading partner arises again, this time, it is because of lack of diversity of the exported good. This specialization is however a result of terms of trades, from which the continent has been subjected to despite the
Today, people use their own personal vehicles to travel more than ever before. Personal transportation is no longer considered a luxury; it is now considered a necessity. The number of cars in the United States has been growing steadily since the 1970s. The number of miles traveled by cars has risen nearly 150 percent, yet the United States population has only grown roughly 40 percent during that time (hybridcars.com, Driving Trends). Although it may seem like we are advancing into the future, in reality, we are moving backwards from the effects these vehicles have on our bodies and the environment. The pollution produced by these vehicles has brought us to the day where we must find other modes of transportation that cause less harm to the world in which we live. Advances in technology have developed hybrid vehicles to try and slow down the amount of pollution. Driving a hybrid vehicle, instead of a conventional gas powered vehicle, can reduce the amount of pollution that affects our lives and the environment around us.
Today’s mailing system is faster and more convenient than it was during the revolutionary time period through the Civil War. With today’s advanced technology, more people choose to instant message and email each other rather than sending letters in the mail. Because of this, we have changed the way people communicate as a society and as a whole. Mail today is fast, convenient, and simple to use. The way we use mail to communicate today is vastly improving much like it was before the 1870s.
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