NZhoney
This case is a study on the honey industry in New Zealand. By
analyzing the case, three market segments for honey can be identified
based on the types of customers. The first segment of customers is
the consumers, while the second and third segments are the retailers
and industrial buyers. These three market segments show different
behaviours in their usage patterns, purchase patterns and attitudes
towards the product.
Consumers
Consumers represent a small but significant market segment for the
honey industry. They purchase honey mainly for household
consumption. For consumers, honey is most commonly consumed in its
unprocessed state, such as liquid, crystallized or even in the comb.
Because of its sweetness, honey is also greatly used as a bread spread
or on other baked products. Honey can also be used as a cooking
agent, as we can see that over 50 per cent of households in New
Zealand use it regularly in their cooking. In baking, honey can serve
as a substitute for sugar as it has an advantage of drying out more
slowly and has a lesser tendency to crack, and it also offers an
improved aroma. It may not be well known, but honey can also be used
as a medicine to treat certain ailments or applied to wounds.
Since honey is sold in pottles, measuring from 250grams to 2kilograms,
and its usage is always in small amounts, the purchase cycle would be
approximately once a month. A pottle of honey can last a long time in
a household. Therefore, household consumers would purchase it
infrequently.
When purchasing honey, consumers are usually low in brand awareness.
The most common attributes of honey is the colour, texture and the
price. Consumers tend to associate darker colour with increased
flavour. The texture is important as consumers face problems in
spreading honey which are too thick. When faced with few choices,
consumers would select the honey based on the price.
Industrial buyers
25 per cent of the honey market in New Zealand belongs to the
industrial buyers who purchase honey for industrial processing
purposes. Industrial buyers can be divided into large-scale
industrial users and, small-scale industrial users and food service
outlets. There are many industries that use honey as one of the
ingredient in their products. Although on a small scale, honey is
largely used at an industrialized level in baked products,
confectionary, candy, marmalades, jams, spreads, breakfast cereals,
beverages, milk products and many preserved products. This is
because honey is a major substitute for sugar as a sweetener, which
increases the flavour of baked products, confectionary candy and
breakfast cereals. Honey also helps the beverage industry to produce
Crime is seen by the public opinion is unorthodox as well as cruel, in turn the public believes that only sick and twisted people from horrid backgrounds are capable of committing crime. Novelist and journalist Truman Capote writes in his book, In Cold Blood, about the Holcomb, Kansas murders of the Clutter family. The general public believed that the criminals were insane, but Capote wanted a deeper insight into the story by analyzing the crime and the murderers. Through embedding himself in his characters, fiction-style nonfiction, irony, foreshadowing, repetition, and cinematic style of writing, Truman Capote portrays crime and evil as normal human emotions that are poorly expressed in unwanted or hostile situations.
In Cold Blood by Truman Capote begins by describing a wonderfully organized, and well put together family named the Clutters. Mr. Herbert Clutter is going about his daily business providing for the ranch and planning the family’s activities for the day. On the opposite side of Kansas, the reader learns of two men named Dick Hickock and Perry Smith. As Capote describes the two men and the business that they are attending to, it seems as if they are preparing their car for a long trip. On the next morning, Susan Kidwell, Nancy Herbert’s friend, finds Nancy and the rest of her family have been brutally murdered. The police are clueless as to who could have possibly committed such a crime in such as peaceful community as Holcomb, Kansas. With only a bloody shoe print as evidence, Alvin Dewey, the KBI agent in charge of th...
A supply chain is a quality network of manufacturers, suppliers ,distributors, warehouses and retailers who by planned and coordinated activities develop products by converting raw materials to finished goods.
Benjamin Franklin, a man who is considered one of the first “Americans” (many consider him as the first) where he had a great role in the establishment of the independence of the United States of America. He had a great deal of major and minor professions, which were of vital significance during that period of time. These professions include being a politician where his theories were remarkable, a scientist where he himself was an inventor, a postman, a diplomat and last but not least a man responsible for a lot of discoveries in the field of physics.
The initial reactions to a swarm of honey bees are fear and distress. Honey bees are frowned upon because of the annoying noise they emit and the pointy stinger on their abdomen. To the mainstream population, honey bees are just pesky insects whose primary goals are to sting random individuals and make honey. Honey bees are not another species of pesky creatures that deserve to be fumigated into extinction; they are insects with fascinating lives. The honey bees that buzz noisily around an office have a much more complicated life than annoying people for petty amusement. The honey bee’s meticulous lifestyle inside of their colonies, their vital need for communication with each other, and their species-dependent form of fertilization makes them
Bees and specifically the loss of bees and foliage have been all over the media in
Have you ever thought about our honey bees? Some people think they're a nuisance but these hardworking small insects make it possible for your favorite foods to reach your table. In the winter of 2006 a strange event happened with the honey bee hives across the country. Millions of bees vanished from their hives. The disappearing bees left billions of dollars of crops at risk and it threatened our food supply. So today I will be talking about The honey bee and answering the following questions: First,what is the honey bees purpose in life, secondly how we are harming them and thirdly how the honey bees help us in our daily lives and their importance.
The honey bees started to vanish rapidly without any reason in the year 2006. Honey bees are vital to the life of humans, plants, and animals. In the article “The Importance of Honey Bees”, Maria Boland writes, “Honey bees pollinate 80% of the earth’s plants, which converts to 1/3 of what humans eat.” The world should look into saving the honey bees because, without them, plants would not be pollinated, animals would die, humans would have a hard time finding things to eat, and the world would lose staggering sums of money. In the book The Backyard Beekeeper, Kim Flottum writes that Albert Einstein once said, “If the bee disappeared off the surface of the globe then man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man. Because the honey bee is important to all life on earth, our government should work to help educate children and adults on the honey bees, regulate pesticides sold, and help fund research towards protecting the honey bees.
Before we start, we would like to briefly introduce the definitions of Supply Chain and Supply Chain Management (SCM).
During honey bee field trip, I had a first chance to go near to beehives and observe honey bee. Cluster of honey bees were everywhere. They are at the entrance of beehive, each comb of the beehive, even outside of the beehive. I was also surprised that each section of the beehives was too complicated. There were plenty of bees, hexagonal combs blocked or filled with larvae or honey, and a queen. When I used beehive tool and pull out beehive combs, cluster of bees crawl on to my hand. I was afraid about getting stung even though I was wearing gloves and bee suit, but fortunately, I was not get stung. As I touch the bees, it can feel its exoskeleton that I thought it will be crunchy if I tried to squish them with my fingers. When I tried to move
Supply chain management is basically refers to the fundamental supply chain analysis of the organization which predominantly describes functionalities from source to the delivery point. In this process of delivery, supply chain management framework divides in four categories: In Planning the products and suppliers evaluated and selected, Sourcing pull the information process including contracting, ordering and expediting, Moving is a physical process from suppliers to end user and Paying is the financial process including payment and performance measurement.
The origins of ice cream go way back to the 4th century B.C. In the 13th century, Marco Polo learned of the Chinese method of creating ice and milk mixtures and brought it back to Europe. It became a fashionable treat in Italy and France.
‘Supply chain management integrates supply and demand management within and across companies. It encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, thir- party service providers, and customers’. (Web: Council for Supply Chain Management Pr...
"Organic is a label indicating that the food or other agricultural product has been produced through approved methods that integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity, where synthetic fertilizers, sewage sludge, irradiation, and genetic engineering may not be used" (National 2013). Thus Organic honey is the honey that is produced from completely organic sources; beginning from the plant that the bee needs to collect nectar or honey dew from, to the water that the bee gets and uses in the formation of honey, to the bee itself and finally to the bee keeper and his way in feeding his bees, treating them from mites, and his actions in the hive medium. This paper will be discussing the process of organic honey production and the need for governmental laws that organize honey production in Lebanon like the ones in the United States.
Supply chain management has been defined as that process that involves the management of information, materials, and all the finances that are handled within and across the entire supply chain process (Christopher, 2016). The management is usually done through out the entire supply chain management from that moment when the suppliers are involved through all the manufacturing activities, different distribution activities, and the way that the products are served to the final product consumer (Turban, et al., 2002). The process also includes all the activities that different organizations offers to their customers as after sale services for purposes perfecting their services and products towards their highly valued customers (Christopher,