Young Biz

Young Biz

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Young Biz

Youre young and ambitious, with a great idea for a new software program, downtown music zine, or a better-than-Snapple beverage--but how do you turn your dream concept into a thriving business?Forget the ultra-conservative suits who scoffed when you brought your hot idea to their door! As Fortune magazines Ron Lieber shows, you can actually turn your youth, inexperience, and lack of money to your advantage and capitalize on your assets to trump the corporate system, be your own boss, and turn your entrepreneurial vision into a reality.Based on interviews with more than thirty young, independent entrepreneurs who have developed some of todays hottest--even revolutionary--companies and products, Upstart Start-Ups! provides essential tips and information that will enable you to get your own Nantucket Nectars or Magnetic Poetry off the ground. Check out:The myths and realities you need to know about starting a business when you're under 30How to generate your first "brainstorm" and how to act on a good ideaHow to overcome the stigmas of youth and inexperience and make your age work to your advantageHow to develop a realistic business planWhere and how to get the financial backing you needHow to establish credibility for your business or product with consumersModels that have proved successful, and how to apply them to your own visionTwenty-six-year-old Ron Lieber writes for Fortune magazine and is the coauthor of the New York Times business bestseller Taking Time Off. He appears regularly on national television and radio to discuss career issues, corporate management, and his recent columns.

Publishers Weekly:

Fortune writer Lieber (who's 26) gears this chatty guide to people under age 35 who don't have rich parents to help them get started. He distills the hard-won insights of 34 young entrepreneurs who launched successful start-ups an online personal-finance forum, an art gallery, a wine distributorship, a funky Mexican restaurant, a chain of airport-based music stores, among others and kept them going. Their firsthand experience is the core of the book, which follows the approach of Lieber's Taking Time Off, which advised college students by example in how to carefully tune in and temporarily drop out. While this is not a comprehensive, detailed handbook, the savvy tips of Lieber's interviewees acquaint tyros conceptually with a variety of standard business practices. They offer such basics as "Do What You Know," as one acne-prone woman now runs a thriving skin-care spa notes, to do-it-yourself market research, like that of a swimwear designer who apprenticed in retail to find out what women really wanted.

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Summary:

Case studies of young entrepreneurs who have built successful companies, written by a "Fortune" magazine writer who shows how to turn the fantasy of owning a business into a reality.
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