Young Biz
Youre young and ambitious, with a great idea for a new software program, downtown music zine, or a better-than-Snapple beverage--but how do you turn your dream concept into a thriving business?Forget the ultra-conservative suits who scoffed when you brought your hot idea to their door! As Fortune magazines Ron Lieber shows, you can actually turn your youth, inexperience, and lack of money to your advantage and capitalize on your assets to trump the corporate system, be your own boss, and turn your entrepreneurial vision into a reality.Based on interviews with more than thirty young, independent entrepreneurs who have developed some of todays hottest--even revolutionary--companies and products, Upstart Start-Ups! provides essential tips and information that will enable you to get your own Nantucket Nectars or Magnetic Poetry off the ground. Check out:The myths and realities you need to know about starting a business when you're under 30How to generate your first "brainstorm" and how to act on a good ideaHow to overcome the stigmas of youth and inexperience and make your age work to your advantageHow to develop a realistic business planWhere and how to get the financial backing you needHow to establish credibility for your business or product with consumersModels that have proved successful, and how to apply them to your own visionTwenty-six-year-old Ron Lieber writes for Fortune magazine and is the coauthor of the New York Times business bestseller Taking Time Off. He appears regularly on national television and radio to discuss career issues, corporate management, and his recent columns.
Publishers Weekly:
Fortune writer Lieber (who's 26) gears this chatty guide to people under age 35 who don't have rich parents to help them get started. He distills the hard-won insights of 34 young entrepreneurs who launched successful start-ups an online personal-finance forum, an art gallery, a wine distributorship, a funky Mexican restaurant, a chain of airport-based music stores, among others and kept them going. Their firsthand experience is the core of the book, which follows the approach of Lieber's Taking Time Off, which advised college students by example in how to carefully tune in and temporarily drop out. While this is not a comprehensive, detailed handbook, the savvy tips of Lieber's interviewees acquaint tyros conceptually with a variety of standard business practices. They offer such basics as "Do What You Know," as one acne-prone woman now runs a thriving skin-care spa notes, to do-it-yourself market research, like that of a swimwear designer who apprenticed in retail to find out what women really wanted.
Often Advertising uses persuasion to inform the audience; in fact it is the most import aspect to advertising. Advertising would simply be a conversation between the communicator and their recipients if persuasion weren’t present. Although the basic purposes are to inform and persuade, it is left to the audience when it comes to differentiating between factual information and unethical persuasive tactics. The persuader, wishes for the consumer to act or believe in a certain way. Whether sought after actions are positive or negative, ends up being the question. In the modern world it has become more difficult to differentiate between truths and untruths; mainly due to the technological advances in advertising medium. Differentiating between facts and propaganda becomes increasingly more challenging when it comes to politics. Whether it is an election for student senate or the United States general election for Presidency; there are a lot of factors weighing in on the decision process. During an election year, persuasive tactics become essential in the success of a campaign. Although many voters have made up their minds when they are first bombarded by the political campaigning, these pre-developed opinions are not viewed as an impenetrable force by the campaigner. The campaigner typically recognizes these patterns in opinion and instead aims to persuade them from a different angle, most commonly the emotions surrounding the issues rather than the issues themselves. This paradigm changed in political persuasion was first seen September 7, 1964 when a rattling ad for Lynden Johnson played over NBC. The ad now known as “Daisy Girl” forever changed political persuasion in advertising. With this change came the issue of ethi...
Brush, C. G., Kolvereid, L. L., & Widding, O. (2002). The life cycle of new ventures: Emergence, newness and growth. Boston, MA: Edward Elgar Publishing.
This research paper is a comprehensive look at DoS attacks, including information about their history and development, how to detect them, and what measures should be taken to prevent large amounts of damage.
During the last three years I have devoted a significant amount of time and energy to the betterment of young entrepreneurs, who in this country are mistreated, stripped of opportunities, and looked down upon. In my quest to start my own business, I faced many obstacles that I later found to plague all entrepreneurs in my country. Established family heads discourage their younger members from starting separate businesses; they would rather their younger members join them in the so called "safe business." Moreover, companies and government organizations will not award contracts to young people since older people earn respect for their age rather than their ideas in this traditional sub-continental culture. With an uncooperative family and no sources of funding, young entrepreneurs face little chance of success.
In the book, Propaganda, author Edward L Bernays, who is nephew of Sigmund Freud, transcends the public relation industry. This short, 13-part instructional manual delves deep into the intricacies and usage of propaganda. Bernays claims that the public is in a constant state of manipulation. He argues that in order for a society to be highly functioning and stable, public opinion must be manipulated and swayed. While I find his claims disturbing, it was refreshing to read something so blunt. Bernays’ use of psychological techniques to work the mechanics of public opinion truly classifies him as the “father of public relations.”
In the book “Think and Grow Rich,” the author, Napoleon Hill, provides a set of principles that he calls the key to financial success. The idea at the center of these principles is that one becomes what he or she frequently thinks about, in this case success (i.e. rich). Hill lays out a method he created to translate one’s thoughts into reality, creating an insatiable hunger and drive within an individual to succeed. Using the examples of his son and some of America’s legendary iconic business leaders, of which Hill studied and interviewed, including Edwin C. Barnes, he demonstrates that anything one puts his or her mind to can be produced and conceived.
Within the last decade, the internet has proven to be the most efficient way to complete tasks in today’s society. Every major business in today’s society relies on the internet to conduct business. Though the internet is a useful tool, our reliability on it opens up the door for cyber-attacks that can be detrimental to business as a whole. One example of a cyber-attacks that have recently started becoming more prevalent are DDoS attacks. Recently, DDoS attacks have been a rising issue for businesses owners who run their own servers, such as video game companies and other high profile web servers, including banks and other credit card payment gateways.
Have you ever looked at a business like Apple or Microsoft and wondered what it would be like to be the next Steve Jobs or Bill Gates? If you are inspired to be the next big entrepreneur, this is the book for you. Sam Calagione, owner of Dogfish Head Craft Brewery, gives an unparalleled guide in Brewing up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery of how to successfully build your own dream business. A high school dropout, Calagione successfully turns a home brewing kit into a business with annual revenue of fifty million dollars. Young and old entrepreneurs can turn the tide in their favor and create a successful business through “passion, dedication, and commitment” (Calagione 30). Calagione gives a step-by-step
Michael Gerber’s The E-Myth Revisited is great book for anyone thinking of starting a business venture. Gerber describes how most businesses are started because people are fed up with their boss, or think they are doing all the work already so why not work for themselves. He states that every small business consists of three main characters the technician (the doer and builder), the manager (the planner), and the entrepreneur (the dreamer, visionary). There are life phases in a small business the infancy phase which is the technician’s phase, the adolescence phase which is when the business owner gets some help, beyond the comfort zone, and, maturity and the entrepreneurial perspective.
How can you start a company and by which steps you will follow if you were one of the entrepreneurs in the modern societies? As the competition in job-hunting market is much more intensive than ever before, there are an increasing number of students want to start their own business when they graduate from universities. However, due to the lack of essential knowledge and experience of startup, many entrepreneurs have no idea on how to begin a business, and they are trapped in their half-way of adventure. In the lecture named “The art of the start” in the University of Stanford, Guy Kawasaki who is the former chief evangelist of Apple, comes up with some good tips of founding a new company for students who have the drive to become entrepreneurs such as making meaning, finding business partners,
The field of young entrepreneurs looking to create their own success in the business world is rife with digital and app based start-ups. In fact, if you were to sit down 100 business students and asked them what their big business idea was, odds are plenty of them would take the form of a digitally based product. There is no doubt that success can be found in such realm, history tells us that, but many young entrepreneurs are finding that there is still plenty of life in so-called ‘traditional sectors’.
Many people dream of becoming entrepreneurs someday. But it made me realize that there other factors that needs to be taken into consideration. We need to ask ourselves are we ready to take the challenge to the outside world. Not everyone have the vision, innovation and creativity to become an entrepreneur. The individual must have a positive attitude and accept the responsibility, have discipline to meet their goals, and take action when the opportunity presents itself. Many prefer a job security and rely on a weekly paycheck, while entrepreneurs will take risks and doesn 't have that luxury to know the amount of their income.
We learned a lot of things in this course, but I think the most important lesson I learned is that it’s not easy to be an entrepreneur. I was surprised to hear in the first class that 80% of startups fail, but after reading The Art of Start and E-myth Revisited I understood why this happens more often than one might expects. Some people start their own businesses for the wrong reason and some start with wrong mindset. I’ve always thought that if someone has a brilliant business idea and hardworking they will succeed and grow their business. However, now I know that there are many things to consider before starting any business. In fact, there are many strategies that an entrepreneur could follow to achieve success, such as know your customers, work “on” the business, and how
Majalah Niaga(2013); Super Entrepreneur Tip: Do not Ever Stop Trying- edition 26; available from [magazine] pp 30-32. Retrieved on 7 March 2014