Space Appeal

Space Appeal

Public relations activities have been and always will be an integral part of crew activities. While these activities absorb resources, the most significant of which is time, they also bring public and political support to the program and provide some of the return on investment of the program.” – NASA, The Mars Reference Mission, Pg. 25

Since the day of NASA’s greatest triumph on July 20, 1969, there has been a sense among many American people and politicians that the once-unimaginable goal of conquering space has been accomplished, and that much of what NASA has done since are simply unnecessary frills of the federal budget. In order to attempt to justify its own existence, NASA has felt the need to engage in projects that can thrill the public and thus keep people interested in space exploration. In doing so, a significant portion of their budget, which has been cut over the years, is spent on public relations, decreasing the budget for actual space-related activities. By using its resources to “bring public and political support to the program”1, NASA has been looking at the problem backwards. By operating more efficiently and spending less on making their projects “sexy” they could actually accomplish their goals, which would implicitly grab the public’s attention. It is time for NASA to move into a new era, where the goal is to pick those projects that will actually succeed instead of those that sensationalize space, those that appeal to the scientist instead of the average American.

One goal that NASA has been working toward for years is that of sending a manned mission to Mars. While there is no official plan to send a man to Mars, there is wide support for it at NASA and it clearly would be attempted when/if possible. Sending a human to another planet would be an impressive step for the recently maligned space

1 Koff, Stephen. “NASA’s new chief will ask 'why' a lot”. The Plain Dealer. January 10, 2002. National Pg. A2. Lexis-Nexis Universe. Online. Nexis. April 28, 2002. program, and would likely bring back a large public interest in the cosmos not seen since the heyday of space in the 1950s and 60s. However, NASA exists neither to entertain the American people nor to promote interest in outer space. According to Sean O’Keefe, NASA’s newly-minted Chief Administrator, it exists to “advance the development of science and technology”2.