Misleading Fitness and Health Commercials

Misleading Fitness and Health Commercials

Length: 719 words (2.1 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.

One such misleading advertisement was for a product called Skinny Pill for Kids. This diet pill was targeting kids ranging from age 6 to 12. The pill was supposed to help kids lose weight and provide essential daily vitamins, minerals and herbs. “The marketer of the supplement said her company had not done safety tests on children” (CNN, 2002). It turned out that the product being advertised as a “miracle” to help children loose weight contained herbs that are diuretics. “Uva ursi, juniper berry, and buchu leaf all cause the body to lose water. A doctors’ guide to drugs and alternative remedies, states the uva ursi should not be given to children under age 12” (CNN, 2002).

How to Cite this Page

MLA Citation:
"Misleading Fitness and Health Commercials." 123HelpMe.com. 16 Aug 2018
    <https://www.123helpme.com/view.asp?id=29543>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Offensive and Misleading Television Commercials

- Television commercials, something that is always on TV. They could be meant for advertising most of the time or aired to give people a bathroom break and what not. We hate it but there are times when it catches our fully undivided attention. There are people who just get annoyed by them and hate with a grudge. To me, I personally don’t like them unless one catches my eye. Majority of the Americans do not like commercials due to the fact that they can be inappropriate. One thing that happens for a fact is that television commercials are often amusing, misleading, irritating, sexist, or racist, etc....   [tags: advertising, commercials, ads]

Research Papers
773 words (2.2 pages)

Weight Loss Research Project Essay

- In the American Culture we have adapted many ways of the Greek and Roman Empires. Our society has the laid back lifestyle of the Greeks and the physical fitness of the Romans. Statistics show 45 percent of Americans set a goal every year to achieve weight loss/fitness. Of that 45 percent, and just under half of Americans still maintain their New Year’s Resolution (Hub Pages). The question is why is weight-loss so important in America. There are many answers and factors that play into figuring out the equation....   [tags: Health]

Research Papers
1610 words (4.6 pages)

Media, Sports, Athletes, and the Health of Children Essay examples

- "Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is....   [tags: Media Argumentative Persuasive Argument]

Research Papers
947 words (2.7 pages)

The Depiction of Women in Fitness Magazines Essay

- Conventional women’s magazines including fitness magazines have traditionally fallen short of providing empowering images of women in articles and advertisements. In the 1980s, fitness magazines catering to females were launched for fitness oriented women (Hardin et al 105). Magazines that were targeted at women’s fitness were analyzed regarding how they portray women in not only articles but advertisements as well. Oxygen, Self and Shape are all fitness magazines that provide articles and images of women regarding fitness and health....   [tags: Health & Fitness]

Research Papers
1107 words (3.2 pages)

Overall Health and Fitness Club Industry Status of the Overall Industry

- OVERALL HEALTH AND FITNESS CLUB INDUSTRY STATUS OF THE OVERALL INDUSTRY The fitness industry was established between the 1970s and the 1980s, the popular trend then was running and aerobics. Later, it the 1990s, club membership started which contributed to an enormous period of growth in fitness centers in the 2000s. The International Health, Racquet, and Sportsclub Association (IHRSA) show that as of 2013, 41 million Americans are now members of a health club. Just about half of the members belong to commercial health clubs, and the rest belong to non-profit clubs, country clubs or spas....   [tags: club, fitness, members, success, trends]

Research Papers
2164 words (6.2 pages)

Improving Team Performance Through Health and Fitness Programs Essay

- Goal-Setting Techniques and Team Performance When it comes to goal setting, there are four main characteristics, they are as follows: goals should be difficult but attainable, goals should be specific and have a set list of guidelines, group members should display a feeling of commitment to the goal, and all teams should have a feedback system to provide members with information about progress (Robbins & Judge, 2013). Another important factor for successful group performance is the ability of the group leader to understand the self-efficacy of each individual group member....   [tags: fitness goals, healthier companies]

Research Papers
966 words (2.8 pages)

Essay about Exploring the Various Methods Of Fitness Training

- Today many people believe that flexibility training is not a valued component of conditioning and is thought to be a complete waste of time. Flexibility is the ability to fully achieve an extended range of motion. However, flexible people are less likely to have sore or injured pain after exercise. Being flexible gives you the upper hand of preventing injury or in some cases even treat injuries. The reason behind this is if a muscle or tendon has a greater range of movement it will be unlikely experience any tears whilst active....   [tags: sports, health, fitness]

Research Papers
2082 words (5.9 pages)

Alcohol Television Commercials are Misleading Viewers Essay

- Alcohol Television Commercials are Misleading Viewers At any given time a person can turn on their television and find a commercial of some sort. Their main purpose is for them to throw information about their product to anyone who will listen. It is also common for this form of advertisement to be promoting an alcoholic beverage. Whether it’s a catchy song with the chorus chanting “This Bud’s for you!” or three frogs belching “Bud-Wei-Ser!”, viewers learn the slogans and use them in their own lives....   [tags: Media]

Research Papers
692 words (2 pages)

Health and Fitness Essay

- When I graduated from high school, I was introduced to "fast food." The whole summer all I eat was hamburgers, pizza, and unhealthy sandwiches. I quickly went from 150 pounds to 180 pounds. That was all fat and most of it was around my waist line. I realized if I continued this regimen, I would be obese by the time I'm 21 years. I would also be more susceptible to acquiring diseases such as heart disease and cholesterol problems. I joined a local gym and started researching different working techniques and better eating habits....   [tags: Health]

Research Papers
559 words (1.6 pages)

Proposal for a Fitness Center in TI Essay

- Proposal for a Fitness Center in TI An on-site fitness center for Texas Instruments will prove to be advantageous to the company as well as its employees. Studies show that employees who exercise regularly are more productive, efficient, and pleasant to work with. Texas Instruments has the capability to increase employee retention, recruitment, and revenues by investing in a fitness center through Health Fitness Corporation. Health Fitness Corporation provides on-site fitness centers for numerous prestigious companies such as Best Buy and Federal Express....   [tags: Texas Instruments Health Fitness Corp. Essays]

Research Papers
2567 words (7.3 pages)

Related Searches

Uva ursi is not the only harmful ingredient in this Skinny Pill for Kids. A drug called Niacin is also found in the regimen. “Niacin can be toxic to the liver. The National Academy of Sciences sets upper limits for Niacin consumption and, when taken as recommended, the Skinny Pill for Kids contains four times the highest limit of what an 8-year-old child is supposed to consume” (CNN, 2002). Despite all the harmful ingredients in this product the most outrageous thing about the pill is that it doesn’t even help kids lose weight. “Experts also warn that there's no data showing this pill helps children lose weight” (CNN, 2002). This company is advertising this product for one thing only, to make profits. Every positive aspect advertised about the product is completely misleading. Even though the pill has vitamins and minerals it contains dangerous herbs and it isn’t even proven to actually make children lose weight. This is just one of the many scams that are out there.

Diet pills and weight loss programs aren’t the only misleading fitness commercials exercise programs have also mislead there share of consumers. In 2002, The FTC alleged that the marketers of three devices that use electronic muscle stimulation (EMS), had falsely advertised that users would get "six pack" or "washboard" abs without exercise. The marketers sold their devices through heavily aired, 30-minute infomercials on national cable television stations such as USA, TNN, Lifetime, E!, FX, and Comedy Central. “FTC in 2003 issued that infomercials falsely claimed that users could achieve weight loss, fat loss, and inch loss, get well-developed abs, and that use of the belt is an effective equivalent to regular exercise” (FTC, 2003). These companies product did not work so any claim they made in TV promotions were misleading consumers to purchase their products.

A lot of companies may use misleading advertisements for many different products. But consumers must be particularly aware of misleading fitness and health commercials. In this industry faulty products not only waste your money but they can also be harmful to your health.
Return to 123HelpMe.com