Get the Highest Price When You Sell Your Existing Websites

Get the Highest Price When You Sell Your Existing Websites

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Get the Highest Price When You Sell Your Existing Websites

Reprinted with permission of VotanWeb.com

It is very important not to be passive when selling your website. If you don't investigate potential buyers while they are investigating you, it will be impossible to get the best deal.

While potential buyers are analyzing your website, you should analyze their website. You're looking for assessments of management's strengths: how the company will integrate your website into their current portfolio of websites. You should determine how well the company has handled previous website acquisitions, if any. It is in your best interest to visit as many websites as necessary and fully interview all top managers of previously acquired websites.

When you receive several offers for your website, you must carefully analyze the future value of each proposed acquisition. Companies may offer you a combination of cash, debt, and registered or unregistered stock. You've got to assess the financial realities and future of each -- its capital base, cash flow, bank accounts, liquidity, stock value, or potential to go public -- to get a sense of how much the deal will ultimately be worth to you.

When I sold the first website I developed, I accepted the offer made by a company which intended to go public soon after the acquisition of my website. This one detail increased the value of the deal substantially: the stock I received as part of the deal went public at $31.50 and was trading at around $74 only six months later. A competing offer made by a nonpublic company, offered me stock options, but I had serious questions about whether those would ever have any value, since the company might never go public.

If you're trying to sell your website, you better make the sale your full-time job. Don’t be distracted by the day-to-day operation of your website or websites. Most of your time should be invested in researching your potential purchasers while tracking down figures and documentation for them and then negotiating terms.

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After all, you can only sell a website one time.

If your website has any significant value then you should bring in a lawyer and a certified public accountant early on. Even though I am a lawyer by training and one of my partners is a CPA, these transactions can be much too complex to handle easily without outside talent. It's cost-effective to bring in specific expertise in mergers and acquisitions before the letter-of-intent stage is reached.
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