The Euro
In today's world of advanced Business, Finance and marketing, the
measure of success is the ability to sustain deterrents and reversals
as a part of life and resolving it in a competitive and innovative
way.
National currencies are vitally important to the way modern economies
operate. They allow us to consistently express the value of an item
across borders of countries, oceans, and cultures. Wealth can be
easily stored or transported as currency. Currencies are also deeply
embedded in our cultures and our psyche. Think about how familiar you
are with the price of things. If you've grown up in the United States,
you think of everything in "dollars," just like you think about
distances in inches and miles.
On January 1, 2002, the Euro became the single currency of 12 member
states of the European Union. This will make it the second largest
currency in the world (the U.S. dollar being the largest). It will
also be the largest currency event in the history of the world. Twelve
national currencies will evaporate and be replaced by the euro.
The Euro since it's very inception has become a competitor for being
one of the leading currencies in the world. Not only has the Euro lent
economic stability to these countries but also it has widened new
horizons and has shown these countries that, not everything is lost
yet, a new day has begun with hope and brightness ahead.
EURO DESIGN
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The European Commission (EC) was given the responsibility of
developing euro symbol as part of its communications work. The three
essential things the design had to accomplish were:
· It should be easily recognized.
· It should be easily written by hand.
· It should have pleasing look.
There were more then 30 designs drawn up by the EC. Out of these 30
designs, 10 were selected and finally these 10 were narrowed down to
two when the public was asked to give in their respective votes for