Critique for Esporta Website

Critique for Esporta Website

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Critique for Esporta Website

[IMAGE]

[IMAGE]

Layout

The above pictures are two screen shots that I downloaded of the
website www.esporta.com. The first picture is the front page of the
website. This is very effective as a front page because the page using
a colour contrast of bright orange and white attracts the person to
keep reading through the website, where as the second screenshot is
the introduction page to there website, is not as effective because it
has not been thought out so much. You can tell this because when you
look at the page you can see that it does not contain a lot of
information or pictures. This is access after you have entered the
website through the link "I'm not a member yet, lets have a look
around". There is also flash animation package, which is a constant
moving image/picture, on the both pages of the website. This also
encourages people to enter the website and look around because it
looks professional.

The layout of the front page has a 70/30 header and footer. The bright
orange is at the top of the page and the white at the bottom. The
introduction does not good as there is a lot of unused white space,
and not many pictures and information. This makes the page look bare
and will put people off entering the website.

The textual size is size 16 on the front page is very effective. This
is because of the contrast between the orange and white makes the
webpage look professional, smart and better quality when compared to
the introduction page which has just plain white writing on a plain
white background. The layout of the website uses paper size A4 and is
landscape.

[IMAGE]

[IMAGE]The text on the introduction page is too small to read. Font
size 10 has been used for the titles and font size 8 for the normal
writing on the page.

The idea of putting swimming photos and aerobics photos on the

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introduction page is a very effective and a very good idea because it
gets the viewer interested and wants to find out what activities there
are.

[IMAGE]

This advertisement pops up when you click on "Im not a member" link.
This would be closed immediately by the majority of the viewers, but
it still increases the fact that Esporta can help you lose weight,
hence the slogan "Drop a size for Christmas"

[IMAGE] On the left of the home page, where are many different links
and pictures, shown below.

[IMAGE]

The "find my nearest club" link, help you find your local Esporta
club. This is actually a very clever idea because if you live close to
a club, you are very likely to join.

If you have decided to join Esporta because it looks 'fun' and you
live near a club, you click on virtual tour to have a look what
Esporta clubs look like. When you click on the link it opens up the
page and instantly shows the amazing picture of the pool, shown below.
This would amaze the viewer and make you think that you would
definitely want to join.

[IMAGE]

Physio service
Read features about all of your favourite health and fitness topics.
Get on the Freeway

On the right of the home page there are 3 links, which are "Sona
positive health physio service" which is a physiotherapy service,
"health articles" containing a list of articles which explains what to
eat and how to lose weight etc, this is here to show that Esporta does
care about it customers, and finally there is a link taking you to
Esporta's freeway page, al shown above.

[IMAGE]

There is not much text on Esporta's home page navigation bar, shown
above, but if you place your mouse over one of the options then a drop
down box appears with more links explaining in more detail how Esporta
works and what it can offer you.

[IMAGE]

At the bottom of the page there is an option to change the language of
the page, shown above. The language options are English, Spanish,
Swedish and German.

Suitability

The suitability of the website is aimed at a particular age group;
this is around 15 - 40. I can see this because only parts of the
website look fun and interesting, this means that the mature teenagers
and adults have to be bothered to look into the website and find out
more details about it. I can also check this because on the
readability statistic shown below is states that the Flesch-Kincaid
Grade Level is about 9.5. Readability is the quality of written
language that makes it easy to read and understand. This means that
the website is for year 10's or 11's.

[IMAGE]

The main aim of this web site is to establish a means of communication
with the readers and customers and to promote Esporta and inform you
about themselves and what they have to offer certain people.

Improvements:

· Some spelling mistakes corrected.

· Created Suitability Section, including audience identified, purpose
implied, layout section extended and readability evidence.

· Added annotation to screenshots.
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