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In advertising, the advertiser wants the viewer/reader to buy into
his/her product and if that person buys the product, the goal has been
accomplished. However, when delivering a news story, one is not
judges a success, or not depending whether they gain any kind of
personal advances or satisfaction. That being said, the goal of both
is to reach the audience and inform them of the information that is
being delivered. It is hard to say, which delivery is harder to get
through, and it probably has more to do with what is being sold. With
advertising, one knows what they are selling and there is a good
chance that they like what there selling, whereas a news reporter is
telling what needs to be said and it may very well not be fun to
report on.

For my news story, the first question that I would ask myself to begin
developing a story would be a basic one. (Where will I be able to put
this information, in order to get the largest audience informed of the
museum shop expansion?) I would also want to know, (who had the final
say in this decision?) This would tell me who could be a person I
could quote and have as my main source. I would also try to find out
what my main audience can relate to in this subject (Why will people
care?). (When will the change officially occur?) If it is going to
be a change that will occur sooner, rather than later, I may want to
press the issue more than if it were not going to take place for some
time. (Do we want to make this issue more of a news piece or a
personal interest story?) Some people may take offense to something

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like this being a top news story when there are probably a lot more
serious events taking place. This may actually serve as the first
question that I consider. Another important question is, (what all
needs to be included in the story?). Like all news stories, we will
only have a limited time to run our piece, or a limited amount of
space to publish the report and we will have to think about what we
must put in and what we can afford to leave out.

The most important informal source is observing the audience. The
easiest way to observe these audiences would be through interviewing.
This would be a local story that affects local people and to get a
first-hand account of what the local people think about the issue.
The private sector is the institutional source that should be put to
work. In order to find out what kind of interest may be out there,
one should look into the private sector because those are the people
who throw the money around and make certain events more important than
others. What we would want to get out of a scholarly source would be
to generate knowledge about this subject. To find out this
information, interviewing would be the most efficient way of gaining
this information. The journalistic source would be through a local
newspaper. This would enable the people most impacted by this event
to be better informed. One must monitor where it would be that the
information be placed where it could best reach the correct audience.
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