Posters For or Against Prohibition

Posters For or Against Prohibition

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Posters For or Against Prohibition

Both of these sources, C and D were produced by the anti-saloon
league; founded in 1893 in Ohio. The anti-saloon league was an
organisation opposed to the sale of alcohol. Therefore both of these
posters are going to be supporting prohibition.

Source C is titled “The Poor Man’s club. The most expensive in the
world to belong to” This is trying to say that because alcohol was so
expensive, the people that go to bars become poor because they spend
all their money on alcohol. There is also a man handing over a small
bag labelled “week’s wages” on the poster and this is trying to show
that people are spending so much money in pubs that they don’t have
any money left for other things. Towards the bottom of the poster it
says “a club member in good standing. Paying his dues” and is
referring to the man handing over his weeks wages which are
effectively his ‘subs’ to be in the ‘poor man’s club’. At the bottom
of the poster it says “slaves of the saloon” which is trying to say
that these people can’t leave the saloon because of the addiction from
the alcohol. Near the bottom of the poster there is a picture of a
woman collapsed at home, with bills on the floor and two children
sitting at an empty table, a caption reads “the saloon’s well named
the poor man’s club. It keeps its members and their families always
poor” This is trying to show people that if they go to the saloons and
spend their money, they will become poor and stay poor and is also
showing what alcohol is doing to families- its wrecking families and
leaving them poor. The bills on the floor show that they cannot pay
off their bills because of the man spending all his money on alcohol.
The fact that the mother and children are collapsed at an empty table
shows that because of the man spending all of his money on alcohol
they cannot afford to buy food and so are starving.

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On the poster the
barman looks as though he has lots of money- he has good clothes and a
big smile on his face showing that he is very happy to be taking the
man’s money and he can afford good clothing because everyone is
spending all of their money at his saloon. He also appears to be fat
showing that he has money to buy food and that he can afford to buy
good food. On the side of his till it says “cash eater” and is showing
that this till is collecting a lot of money and that the people are
spending a lot of money at this saloon because the till is nearly
overflowing with money. There are also people at the left of the
poster that are drinking and gambling showing that they are just
wasting their money in this saloon instead of caring for their
families.

On source D there are two children standing outside the entrance to a
saloon, at the top it says: “Daddy’s in there” and at the bottom it
says “And our shoes and stockings and food are in the saloon too, and
they’ll never come out” this is using ‘Emotive Propaganda’ to persuade
people that alcohol is bad and evil. The writing is trying to say that
the fathers are spending all of the money that they earn on alcohol,
so much in fact that they can’t afford shoes, stockings or food and
because of the father’s addiction they will never get these things.
The children are poor, we know this because of the writing and they
are neglected because of their fathers’ addiction to alcohol, he
spends all his time in the saloons and so never comes home to see his
children. This poster tries to persuade people that alcohol is bad and
evil by showing the effects form a child’s perspective and that they
are sad, poor and neglected because of the alcohol. There is also
darkness behind the saloon doors which suggests evilness and the
anti-saloon league are trying to persuade people that saloons are evil
places. The two sources could also be linked together in that the
children in the picture on source A could be the children standing in
front of the saloon doors on source B and the picture inside on source
A could be what is happening on the other side of the doors on source
B.

I think that Source D is more effective, because of the emotive
propaganda that is used, and because it is from a child’s point of
view it makes it seem worse and the people looking at the poster feel
sorry for the children because they are neglected and they are poor
because of their father’s addiction to alcohol, and they have no
shoes, stockings or food because their father is spending all the
money on alcohol. Therefore the people looking at this poster will
think that this is what might happen to all families if prohibition is
not enforced and so will make them support prohibition

To conclude, both of these posters were for prohibition due to the
fact that they were produced by the anti-saloon league. The
anti-saloon league were trying to persuade people that alcohol was
evil and trying to show people what would happen if they carried on
drinking. I think that source D is the more effective at getting the
message across because the use of emotive propaganda is better in this
poster because it is from a child’s point of view.
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