A Comparison of Two Advertisements
Advertisements are messages that are intended to influence and
persuade their audience. Their purpose is to raise awareness of the
existence of their product in the people whom they target and to
promote the benefits of buying or using it. Adverts are paid for by
the advertisers and is a major source of income
for magazines - approximately 40% of revenues. Without money from
advertising, much of the modern media would not exist. Therefore
advertising is a commercial business as opposed to ‘free’ publicity
like press releases and photo opportunities.
A range of advertisers exist in the UK. Many of them are small
companies who are trying to promote themselves. Bigger companies will
buy in an advertising agency to create the messages in relevant media.
Also, the Government spends considerable amounts of money on
advertising. They produce two types of advertisements; information
(i.e. tax returns) and persuasive (i.e. not to drink drive).
I am going to compare and analyse two advertisements from magazines.
Magazines have a ready-made pre-defined target audience, so they
provide an effective point of contact for advertisers and their target
consumers. Both of my chosen adverts are from ‘Bliss’, a teenage
magazine aimed at girls roughly aged 11-19. It is the second biggest
selling teen title and leads the market in editorial innovation and
exciting new ideas. The messages of this type of mainstream magazine
are dedicated to the ideal image of a teenage girl who is independent,
sexy and looks after her appearance. Fashion, cosmetics and beauty
tips take up 50 pages of the magazine, so a substantial part of it is
devoted to the improvement of the body and looks. Because image
dominates the magazine so much, it seems the ideal medium for
advertising lip products.
The first advert I have chosen to analyse is advertising a new
lipstick. My second advert is promoting is a lip gloss. I am going to
scrutinize each advertisement separately, examining how the techniques
they have used persuade the consumer to purchase the product, and then
was for Halifax One and took the genre of Bollywood and the theme of a
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
is a long shot of a customs hall and a mix to close-up of a poster of
used a model close up but she is not famous and we only see half of
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
We can tell that she is married because she is wearing a ring on her
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
As I searched out negative ads on youtube, some of the first ones that came up was Trump ads talking about Hillary opening up the borders and allowing illegal immigrants to collect social security benefits also allowing the ones that commit crimes to stay in the US. The picture on this ad disfigured her face. On another one he talks about cutting off ISIS head and taking their oil and in this ad he calls her a vicious and demonizing.
Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However, it gets the job done, and that's all that matters. Sadly, I too found it appealing, and it stuck to my brain like tree molasses. How did a simple ad affect me so? By using the sick, yet truthful mental thinking of men and women. One ad I chose came from a women's magazine, and it was strictly directed towards women, the other ad was from a men's magazine and, again, was strictly directed towards men. I chose these two similar alcohol ads to compare and contrast simply because they use the same methods, but at the same time, they are on a totally different level. The layout is different, the targeted audience is opposite from the other, yet the appeal is similar.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Comparative advertising has multiple dimensions. These dimensions relate to the type and objective of comparison, claims of superiority over or parity with the competitor, the kind of products that use comparative advertising, whether the comparisons are made with single/multiple competitor(s), the valence of comparison, and whether dominant or weak market share brands use comparative advertising more often.