A Comparison of Two Advertisements

A Comparison of Two Advertisements

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A Comparison of Two Advertisements

In the Persil advert there is a woman that covers more than eighty
percent of the A4 page. The whole of the advertisement follows a
yellow theme. At the bottom right hand corner, there is the products
picture- a box of washing up tablets, but this is small in comparison
to the size of the woman. There is some writing, which suggests that
if you use this brand of washing tablets help to keep your skin soft.
We can tell that she is married because she is wearing a ring on her
left hand, ring finger.

This suggests that there is a family, so that she is helping her
family keep there skin soft by using the Persil washing tablets. In
the products picture we can see a young child and a small baby. The
direction of her face suggests that she is looking to her hand, which
she has constructed a ring using her thumb and index finger. A large
soap bubble is forming. This is misleading the readers because this is
not soap or washing up liquid. This product is for washing up clothes.
The woman is wearing a soft white bathrobe to look like she has just
come out of the shower. The background is a soft yellow that is fuzzy
so I cannot see the background very clearly but I can distinguish that
there is some flowers. There is a slogan above the product picture
that says, “Care for your skin with just one wash?” This writing is in
light blue like all the other text on the page. This is indicating
that if you wash your clothes using this product, it will make your
clothes softer and thus it will “care for your skin”. The model has
chestnut brown hair that is neatly parted down the middle and is
combed and brushed. She is smiling and because of this, I can see that
she has bright white teeth. If she had yellow mouldy teeth than the
readers would not be attracted to buy the product. Everything on the

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page has been position so that everything compliments everything
around it. It is also positioned so that the reader’s attention will
be focused on the model and not the picture of the product. At the
bottom there is a website address. Persil made the website name, “www.loveyourskin.co.uk”
because the company is really trying to promote the idea that what
product you use o clean your clothes it can clean your clothes. Above
that is some information about what the product can do for you. It
stresses all over the page that this product cares for your skin. The
text is: “Persil No-Bio not only cleans brilliantly but it’s
dermatologically tested. So you can care for you’re for your clothes
as much as you care for your skin.”

This is proving the fact that this product is in some way superior to
other brands. It is trying to tell the readers that this is the
product to go for, like all other adverts do. The main point that any
advert must do is to attract customers to come and buy the product.
The writing also only states the good points about the product and not
any of the bad points because if the readers read that the product
could harm or injure them in anyway they will not probably buy the
product. Next to the writing, there is a log that has a large circle,
which has an inner circle. Between the inner and outer circle there is
some writing which says “ Dermatologically tested” Inside the inner
circle there is a tick to promote the fact that this product has been
dermatologically tested. Inn the information it does not say that it
has been tested on animals because this could impair the company’s
reputation and harm the products sales.

In the Dove advert there is not a lot of objects in the A4 sized sheet
of paper. At the top right hand corner in a big text size there is
some text that says ‘soft, whit and fluffy. Could this be heaven?’

At the bottom, there is a blue line that swirls and at the right hand
side of the line, it has the logo of dove. This advertisement has a
blue colour scheme. At the bottom above the Dove logo, there is some
more text but this is in small text compared to the text above it. It
says ‘ imagine. Pure self-indulgence from Dove. A sensuous new shower
mousse that smothers you all over in a rich foam and moisturises your
whole body for 24 hours shower bliss.’

Below that the text there is the company’s website which is
‘www.dove.co.uk’.

We can see the product picture being held in a woman’s right hand. Her
index finger is on the button that releases the foam and her thumb and
middle finger is around the can neck. Her ring and little finger are
around the actual can. The can is positioned in her hand so that the
reader can see the front of the product- a dove ultra moisturising
Shower mousse. Her left hand is also in the advertisement. The left
hand fingers are held tightly together and the whole hand is flat. In
the palm of her hand, there is a big white fluffy mousse. This is
there to show the readers how ‘fluffy’ it is. The background is fuzzy
but I can make out an environment of a shower.

The two adverts are very different but they offer mainly the same
thing. The Persil advert it offers ‘care for your skin’ but this is
not in direct contact with your skin. The Dove advert on the other
hand comes in direct contact with your skin. In the Persil advert the
product is made mainly for the clothes but in the dove advert, the
product is made for the skin. Both the adverts have women on it and it
shows hands. Both the adverts have the manufacturers web page address.
The main common object about the two adverts is that both the
manufacturers claim that their products have the capability of caring
for your skin. While Persil never is exposed to your skin Dove is.
This is the major difference about he two adverts. The dove advert
follows a blue theme while the Persil advert follows a yellow theme.
The dove advert makes the writing the centre of attention; the Persil
advert makes the woman the centre of attention. Both the manufacturers
have different views when it comes to displaying the advert but it all
follows a few basic guidelines. These are that there must not be a lot
of writing and the product picture must be displayed. There are no
more logos in the dove advert (except he Dove logo) like there is in
the Persil advert. In the dove advert, the product can be seen when it
is use. In the Persil advert there is just a small picture of the
front of the product. To summarise it all the Persil advert is a
better advert of the two because it is a brighter picture and has a
better effect. The Persil advert sells washing tablets and the dove
advert sells a moisturising shower mousse. These products are
different but what combines the two adverts is that both the products
claim that they can help to keep your skin in good condition.
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