A Review of Business Documents

A Review of Business Documents

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A Review of Business Documents

Name of document :

The name of the document is spirit of summer. It is for Peugeot, this
is a car company. The type of car is the 206 Independence.

Type of document :

The document is a flyer advertisement, it has print on both sides.
Mainly an image on one side and more text on the other, giving prices
and information about the warranty and service intervals.

Purpose of document :

The purpose of the document is to advertise and make a Peugeot 206
Independence appeal to possible buyers, and make people talk about the

Software used to produce the document :

On the front of the document the producer of the document could have
inserted a digitally enhanced picture using an advanced image
manipulation software such as photo shop pro or desk top publisher. On
the reverse side of the document the text and logo could have been
made also using desk top publisher.

Layout of document :

The size of the document is A5 (width is 14.8 cm and the length is
20.9 cm). On the front of the document the page is set out with a rear
view picture of the car with a title saying spirit of summer, the font
of this is closest to Forte and the size is roughly 30. There is a
small view of the sun in a blue sky to show that it is a summer car.
More of the writing is on the opposite side of the flyer, On this side
it has the name of the car and a price in a blue/purple colour it is
in a bold, similar to times new roman font and takes up most of the
flyer, about size 36, this is to attract the reader. Where as there
is small black writing on the bottom of the page in similar font to
times new roman with a size of about 8, this is in bold, this contains
information on delivery dates etc, this is the information that the

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producer of the document doesn’t want the reader to read as it doesn’t
keep interest. The page also has the Peugeot logo in the bottom right
corner of the page just above the smaller text, this is to take
attention away from the smaller writing.

Content Of Document :

The document contains factual information. It displays a picture of
the car. It has addresses of Peugeot dealerships and dates of offers
in the small print. It also shows a minimum price.

Good Points :

* It has a picture of the car that it is trying to sell. This is
good because readers might be interested in the car just off its

* It shows a price of the car. This is good because the reader then
knows if they can afford it or not, which would stop people
wasting time in the dealerships.

* It has bright text to make it stand out. This will catch the eye
of passers by.

* The text used is big to help it stand out. This would also catch
the eye of passers by.

* It is simple so it can be read easily. This is good for people on
the move or who don’t have a lot of time.

* The flyer is quite small. This is good because it is easy to
carry, also good for people on the move.

* The picture associates with the title of the document, because it
shows the car in the light from the sun, as the title is ‘spirit
of summer’.

Bad Points :

* Too much small print. This contradicts the easily read bigger text
as it would take longer to read.

* Only a couple of colours used. This makes the flyer boring and the
reader could lose interest.

* Lack of useful information, such as size of engine, whether or not
it has airbags, CD player or electric windows etc. This would
disinterest a potential buyer if the think that the car doesn’t
have standard new features.

Suggested Improvements :

My suggestions are add more colours, preferably warm colours such as
red as it is supposed to be a summer car, and don’t have as much small
print, so only put what is essential as people aren’t interested and
don’t read it. Also more information about the interior of the car
such as CD player, air conditioning, electric windows etc and more
information about things such as safety ratings and the size of the
engine etc.

Suitability for purpose :

I think it suits the purpose because it is easy for people on the move
like on a bus or train, and also is easy to read which shortens time
needed to read. It also shows prices and a picture to interest
possible buyers.
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