The Ways in Which the James Bond Film Die Another Day has Been Promoted and Advertised

The Ways in Which the James Bond Film Die Another Day has Been Promoted and Advertised

Length: 761 words (2.2 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
The Ways in Which the James Bond Film Die Another Day has Been Promoted and Advertised

An organisation with a specific purpose is called an institution.
Their main objective is to make money. An organisation that deals in
media will make media products such as TV programmes, films, or

Hollywood is a multinational institution that appeals to people world
wide by producing a large amount of films from America and paying for
films in the U.K.

James Bond is an example an example of a very successful Hollywood
film series which started in 1962. The idea originated from books
written by Ian Fleming although it's now owned by Barbara Broccoli who
took over the rights from her father. The films are filmed on scene or
in pinewood studios (U.K.) they are financed from al over the place by
many different people each of which get a share of the profits.

The latest film was directed by Lee Tamahori and produced by Michael
Nilsson and Barbara broccoli both of which have been involved in bond
films before. The last James bond film cost an amazing $227,000,000
million whereas the average film will cost just $22,000,000. to make
the films look real and standout above the rest the make up and
special effects team are crucial, without these specialised teams the
films would fail there criteria and probably lose millions.

The trailers to the bond films are quick and snappy using lots of
special effects with dramatic voice over and the ever lasting James
bond theme tune. The trailers are probably the most important
advertising aspect, they are most likely to be shown before other
films of the same genre so as to appeal to the intended audience
although they are shown on television and can also be viewed on the
internet. The trailers usually consist of a series if very quick
dramatic shots such as a bullet transforming into a bond car sliding
across the ice (Die Another Day.) So although a lot happens and lots
of special effects are used it is only a second or two long.

How to Cite this Page

MLA Citation:
"The Ways in Which the James Bond Film Die Another Day has Been Promoted and Advertised." 14 Dec 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about James Bond, Die Another Day and Johnny English

- James Bond, Die Another Day and Johnny English James Bond’s, Die Another Day is a spy film filled with action. James Bond is the main character in the film who has a mission to discover the connection between a North Korean terrorist and an adventurous diamond broker. His character seems very clever and crafty. He is always the hero that successfully completes each mission. He has the gadgets, the fast car, women and of course a famous catchphrase which is what makes up James Bond’s role....   [tags: Papers]

Research Papers
912 words (2.6 pages)

Essay on Movie Analysis : V For Vendetta Directed By James Mcteigue

- V for Vendetta directed by James McTeigue is a dramatic, mildly horror filled film. This text exists to remind people about control. This film is made for us as viewers to see the conflicts between the government and it’s people. The intended audience are those linking back to historical references. There are several key morals within the background of the film including is it justifiable that some become collateral damage the pursuit of progress, scientific and medical advancement, the greater good....   [tags: V for Vendetta, James McTeigue, Guy Fawkes]

Research Papers
977 words (2.8 pages)

Analysis of James Bond Film Trailers Essay

- Analysis of James Bond Film Trailers A trailer is made up of clips taken from a film. The selection of clips is cleverly edited together usually using computer generated effects. These trailers are then released to the public before the film comes out in cinemas....   [tags: Papers]

Free Essays
1034 words (3 pages)

Miami Film Noir Essay

- MIAMI NOIR We have much to learn from Mike Davis, CITY OF QUARTZ (Vintage, 1992) who discusses the paradoxical effects that the representations of Los Angeles in hardboiled novels and their translation into film noir cinema had on the image and myth of that city. Together they radically reworked the metaphorical figure of the city, using the crisis of the middle class (rarely the workers or the poor) to expose how the dream had become nightmare. . . . It is hard to exaggerate the damage which noir's dystopianization of Los Angeles, together with the exiles' [European intellectuals living and working in L.A.] denunciation of its counterfeit urbanity, inflicted upon the accumulated ideologica...   [tags: Film Cinema Movies]

Free Essays
1033 words (3 pages)

A Comparison of James Bond Films Essay

- A Comparison of James Bond Films The Bond Films that I am going to compare and contrast with each other to see which film is the most effective and why is Dr. No and Die Another Day. I will compare both of the opening sequences by observing camera angles, special effects, acting, sense of humour that Bond has, stunts, catch phrases, how James Bond is played by the actor, and other different techniques. As a conclusion for my answer I would like to know why the first James Bond films seem to be more popular than the latest films even though special effects, car chases, and digital effects are much better and more advanced than ever before....   [tags: Papers]

Research Papers
2953 words (8.4 pages)

Essay on The Truth About War Revealed in the Film, The Thin Red Line

- The Truth About War Revealed in the Film, The Thin Red Line Terrence Malick’s The Thin Red Line (1998) is a film that examines the Guadalcanal Battle of World War II, looking past the physical results of the violence, in order to uncover the deeper truths and ramifications of war. The film conveys themes and ideologies that are somewhat uncommon to war films, especially WW II films. In this dark, surreal, journey, Malick takes us inside the minds of soldiers experiencing this battle to capture a remote pacific island from the Japanese....   [tags: Movie Film Essays]

Research Papers
2138 words (6.1 pages)

Essay on Comparison Between The Film And The Book Frankenstein

- Frankenstein is a fictional story written by Mary Shelly. It was later adapted into a movie version directed by James Whales. There are more differences than similarities between the book and the movie. This is because, the movie is mainly based on the 1920’s play, other than the original Mary Shelly’s book Frankenstein. A text has to be altered in one way or the other while making a movie due to a number of obvious factors. A lot of details from the book were missing in the movie, but the changes made by Whales were effective as they made the movie interesting, and successful....   [tags: adaptations, monster, human]

Research Papers
746 words (2.1 pages)

Review of Film The World is Not Enough Essay

- Review of Film The World is Not Enough The greatest spy the world has ever known returns for yet another adventure. Once again the British secret service has to save the world from certain chaos and destruction and only one man is good enough for the job, that man is 'Bond…James Bond'. We all know the format, but we love it. The title is 'The World is Not Enough', and is the final Bond film of the twentieth century, finishing the millennium with the usual mix of guns, girls and gadgets....   [tags: Papers]

Research Papers
859 words (2.5 pages)

Film Review of Saving Private Ryan Essay

- Film Review of Saving Private Ryan A slow, sombre opening to "Saving Private Ryan" leads you to believe that this film will be like any other war film. American idealism, German hatred, a few scattered gunshots, and a trickle of German blood is what any film fan would expect of an American war film, and this film certainly does lead you to believe that in the first opening scenes. Instead, you are surprised to find yourself landed back into 1944, amongst the diffident soldiers who have been thrust against their will into the new and terrifying world of combat....   [tags: Papers]

Free Essays
704 words (2 pages)

Essay about History Vs. Hollywood

- Film makers use many historical events to spark up and idea for a movie. One historical event that is commonly used is war. One advantage a film maker has when using war as a movie plot is that there is already a lot of drama in war. This may seem like a good advantage for the film maker, however focusing on all of the drama of war leaves much of the actual info. When watching a war movie, you may feel like you have an understanding about the war, but when you really compare a war movie to an actual war you find that there is a lot of factual information left out....   [tags: Film]

Research Papers
523 words (1.5 pages)

As well as just being full of special effects the trailers voice over
help the climax. The trailers for die another day starts with a deep
monotone and calm voice whilst the shots are moving slowly over
silhouettes of clouds but as the voice over ends the fast theme music
picks up the shots suddenly become much faster and dramatic, together
these aspects make a brilliant trailer for the movie, giving a glimpse
of the characters (mainly bond) and the plot without giving much away.
A quaint taster for the eagerly awaited Bond film. Bond films are also
advertised through posters although these do not have the same effect
and aren't as emphasized as the trailers they help add to the

It is usually extremely easy to recognise the bond brand. Firstly they
have the 007 logo, and then as soon as you a James bond character i.e.
Pierce Brosnan because it is bond films are so big you automatically
relate him to James bond, less obvious but still relevant are things
like the Bond car either a previous one or the new one and even things
as simple as silhouettes of women or guns, these brands are recognised
because of the millions of pounds spent on advertising the films, the
identity of the new James bond car is almost more anticipated than
that of the actors, so much now that the cars have become part of the
bond brand.

James bond is a very charming, very masculine, stereotypical spy
figure; he is a role model for many young children and even not so
young ones. The James bond narratives work a lot on opposite the basic
good verses bad scenario, bond is the goodie fighting new evil
characters in each film in addition men's difficult relationship with
women is also played out, many of the films follow this Levi Strauss
narrative. The 'baddies' in the bond films are very exaggerated
versions of evil just as the bond character is of good, both
characters are quite cheesy but thorough good effects, make up etc its
all pulled off brilliantly, as well as just being exaggerated
characters the evil ones also have simple and unrealistic names such
as 'jaws' the baddies are usually out to exploit international
politics they are power hungry, selfish and arrogant.

Part of the expectations of the audience is to see the new bond gadget
and so they play an important role in the films. Some memorable ones
are a hydro boat capable of operating in 3 inches of water, (the world
is not enough) which is quite recent, a cigarette with a rocket
powered dart in it, is a more subtle gadget which originates from the
film 'you only live twice.'

Even more important than the gadgets and almost more important than
the actors are the cars. The latest film die another day had a perfect
example of synergy between institutions init; it had the Aston martin
vanquish as well as the Jaguar XKR. The appearance of these cars in
theses films has been known to triple the sales of cars as well as
labelling cars as company's finest achievements. As well as Famous and
popular cars the actors are important to bring in an audience and this
is where holly woods use of the star system comes in, they use top
names like pierce Brosnan and Hale Berry. having top actors like this
can mean to the public its going to be a film worth viewing just fro
the actors plus it can just mean it looks good plus its got good
actors in it. The bond character can usually expect a few years work
out of the films unlike the girls who rarely appear again in a bond

Hollywood films are very expensive to make and so if they flop in the
box office it can cost millions. Luckily the bond films through their
mixture of special effects, actors, gadgets and cars are never a flop
and appeal to millions of people around the world.
Return to