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Today Japan is gearing itself up for total participation in the Internet market. It's Internet companies are becoming bigger they have ever been, and even bigger than many American Internet companies. The newest ones are those making all the profit there is to be made in the world of e-commerce. Internet mogul Heroshi Mikitani has recently created a virtual shopping mall called Rakuten . It is comprised of , " about 2000 stores… and is adding new ones at a rate of 200 a month." (115) The most shocking thing about the growth of this fairly new company is the fact that it hasn't even hit he public market yet. It's opening is scheduled for April.
Even though this Internet market is relatively new, more so in Japan, the stocks for these Internet companies are soaring to heights no one could have predicted. NTT Docomo, a Japanese communications company put out a handset that would allow cellular phone users to connect to the Internet. Today, their stocks have risen 300%. This increase is even unexciting when posted next to those of Softbank whose stock rose four times that much with an astounding 1250% increase. Yahoo Japan is the one that is doing the best, of all these, its increase was 4200%
As strange as it seems, due to the astronomical growth Japan is experiencing, there have to be some changes in the pricing and distribution of the Internet in Japan. As it stands now, it can cost anywhere from eighty to a hundred dollars just to connect to the web, add to this the two dollar per hour charge which accompanies many of the Internet providers initial fee.
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"Japanese Emerge Into the World Wide Web." 123HelpMe.com. 26 Feb 2020
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America won't sit back and let the Japanese run them out of the Internet game. The hottest new thing is competitive cooperation within and without American based companies. "The U.S has another goal. It wants to see the Internet take off in Japan as in America, figuring that will give opportunities to U.S. technology companies and help the world economy by lifting Japan out of recession." (Landers 2) American Companies
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Litan, Robert E, Niskanen , William A.(1998). Going Digital Washington Brookings Institution Press and Cato Institute.
Rohwer , Jim, Feb 7,2000, "Japan Goes Web Crazy", Fortune , Available Proquest Direct.
Shirouz, Norihiko Jan. 26 2000, " GM Cracks Japan's Market With its Wallet, Not it's Cars" , Wall Street Journal , Available Proquest Direct .