The Contemporary Music Industry

The Contemporary Music Industry

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The Contemporary Music Industry


Retail:

Metal hammer magazine- lots of small advertisements on selected pages that list bands in alphabetical order with the product/merchandise they’re selling.

www.rollingstone.com- flashing adverts; big popular bands have names printed in large colourful font.

These advertisements are from the classifieds in Metal Hammer Magazine:








Promotion:

FM 104.7- announces for bands have effects on their voices, eg. distorted, echo, sped up, slowed down etc.

Metal hammer magazine- Again the bigger popular bands have brighter more noticeable adverts, underneath are the backup bands that are performing before the main band.



Performance/composition:

Pantera home video2- drink, smoke, and have fun interacting with audience.

Triple j, three hours of power- songs use lots of distortion, deep vocals/shouting, fast double kick on bass drums.

Education

Canberra times- not much in the paper about music education other than some small teaching jobs in the classifieds


Internet- I typed music education on “AOL” search engine and these are some of the sites that were listed: American music centre, Belleve school of music, Bellchambers music school.



Production
Ten Capital- Between 10pm and 11pm I saw 3 advertisements for Staging Connections - a sound and lighting production company
Internet- searched - “sound Production”



Summary
The information I have gathered shows that the music industry of today is highly based on advertising. Bands and companies in the music industry highly depend on advertising to get recognised by each other.
The whole thing works in one big circle. The band needs promotion and production to be recognised. Promotion needs a good band if they want to be successful and visa versa. Production also needs a successful band if they are to be satisfied.
Eg, A person like Kylie Minogue would not only be successful and wealthy but the producers that produce Kylie Minogue would also be quite wealthy and have a high status in the music industry of Australia.
There are exceptions though. Bands such as Kottonmouth Kings and Insane Clown Posse are rich but not famous. You could say they’re famous but at the same time they’re underground.

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To do this they set up their own independent record labels and got recognised by playing small gigs in their town, and when they made some more money they would spread further to other towns. Only playing in small venues and getting more and more recognised. Many people became die-hard fans and because they only played small gigs they’re fans could afford to go to they’re shows all the time. So now they’re sitting back laughing because they beat the system-and they know it!
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