Essay PreviewMore ↓
The media communicates to its target audiences by applying certain
signifiers in order to create meaning. These signifiers include
photographs, language, etc. Using my example of the Newsweek magazine
front cover I shall tell you how this magazine attracts its reader and
I will discuss the composition of the front cover in relation to this.
Newsweek is an international magazine that focuses on current affairs
and the media. It is serious in language. Its cover is suitable for
the type of magazine it is and the stories and articles it deals with.
It has a straight forward composition with immediately informative and
easy to read captions that tell you what the main stories inside are
about. The page is not too busy and there are no extra pictures or
captions to draw attention away from the main story or to over crown
There is a close up black and white photograph of Tony Blair on the
front who is the hot topic of the moment and symbolises war and
politics. As part of the sequencing of items in the composition, his
face is positioned to the right of the captions and is approximately
in the upper two thirds of the page. The use of black and white makes
the image very dramatic and has immediate impact. He has a serious,
concerned and almost challenged expression on his face. The lighting
that they have used and the closeness of the shot makes Blair look
old, drained and worn-out. As a prime minister he looks weak. This
interpretation most likely conforms to traditional view points and
values present in contemporary society
The captions positioned on the left of the page are bold in a
san-serif typeface, the text is split up by the colour yellow so that
the reader is more likely to read it, it is easier on the eyes and
more and more inviting to read than if the text was all white.
Symbolic codes have been used in the captions text; these are a system
How to Cite this Page
"How Newsweek Attracts Its Readers." 123HelpMe.com. 19 Apr 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Newsweek launched its inaugural issue on February 17, 1933, featuring a speech by Germany’s new chancellor, Adolf Hitler, as well as the election of Franklin Roosevelt. The Washington Post’s parent company acquired the magazine in the 1960’s and Newsweek became a definitive source of news analysis and opinion. It applied a liberal bent to its coverage of politics and war. Those were the days when good content was worth waiting for. Newsweek thrived in the 1960’s, giving coverage to black America and the Civil Rights movement, the counterculture in the arts and on campus, the space program and giving bylines to individual writers and critics.... [tags: successful weekly publications]
538 words (1.5 pages)
- Throughout this year, I have read many different works of early English literature. From reading these works and following the rules of Vladimir Nabokov, I have grown tremendously as a reader since the beginning of this year. From reading Alice in Wonderland to now, I have grown to appreciate literature much more. I have developed a better sense of the English language through the use of a dictionary and the difficult sentence structure of works such as the Canterbury Tales, Beowulf, Le Morte D’Arthur, and the Fairie Queene.... [tags: readers,]
1151 words (3.3 pages)
- My desire to do a course in Adult nursing was first established when I started my job as a Carer with a private health care company that provides services for elderly people, people with learning, physical disabilities, Parkinson’s, Alzheimer’s disease and Multiple sclerosis. During this time I enjoyed caring for service users and developing professional relationships with them and making a difference to their lives which is the key aspect that attracts me to the nursing profession. During my job as a carer I was responsible for talking to families of the service users and informing them about the service user on a daily basis.... [tags: career choices]
764 words (2.2 pages)
- ... 15). Though the story was retracted voluntarily, it came after a great deal of criticism from the American military and other governmental officials demanding that the story be withdrawn. Investigators had reviewed 25,000 documents from the prison and only found one incident involving a copy of the Koran. In this case, it was an Islamic militant detainee who had stuffed the pages of a copy of the Koran into a toilet in order to protest the conditions of the facility; therefore, disproving the Koran Abuse story.... [tags: military, soldiers, informant, truth, terrorist]
841 words (2.4 pages)
- Young readers and new creative non-fiction writers, The fine art of writing is to believe in your own potential and self worth. No one can ever take your courage away from you so embrace your weird, goofy and amazing side. The beauty of writing is to write with full passion, love and grace. Your canvas is the page in front of you, so paint away. Paint it with the truth, your emotions and with integrity. Truth should never be tainted. The words you hold within you are a true form of artistic flow that can never be stopped.... [tags: Emotion, Writing, The Reader, Rhetoric]
1132 words (3.2 pages)
- In Alden Bell’s The Reapers are the Angels, the family unit persists in the face of a zombie apocalypse. Although not seemingly normal, nor resembling the quintessential nuclear family, the idea of family is very present throughout Temple’s journey. Most families of this post-apocalyptic world operate under a strong sense of denial; a hope that the old world will seep through the seams of the nightmare that sadly is reality. They desperately grasp at traditions of the past with confidence that someday the universe will revert back to its previous state.... [tags: The Reapers are the Angels]
821 words (2.3 pages)
- Think about the relationship between a writer and his or her readers. A writer lists facts, states his or her opinions, tells stories and pretty much writes about anything their mind can think of. Some people may think that the readers just reads what the writers writes but their relationship is not that simple. Readers do not have to agree with what the writers say, the readers should be able to question, comment, argue and make a note of what the writer is trying to portray to them. Does this statement above sound familiar.... [tags: Education, Teacher, Critical thinking]
1297 words (3.7 pages)
- Readers Find Simple Faith in Karon's Books Since 1994 Jan Karon's Mitford series of novels has sold more than three million copies, with the latest, A New Song, occupying the number one position on Amazon.com's list during the last week of April this year (Jones 71). The Mitford books focus on inspirational stories, spiritual themes, and small town humor. Readers identify with the realistic characters in the stories. Rogene Kellar, 83, in a Newsweek article said she has read each book four times.... [tags: Jan Karon's Mitford Essays]
1422 words (4.1 pages)
- Knowledge Center analyst J. Gerry Purdy predicts that up to 75 percent of the paper- bound book readers of the world could switch to using eBook readers within 10 years if the eBook readers incorporate certain features. Purdy notes that today people do not use eBook readers over regular paper-bound books because they do not provide the person reading the book with a better reading experience. He describes 15 features he believes eBook readers must have in order for most people to want to use one instead of reading a paper-bound book.... [tags: Technology Digital Book ]
1301 words (3.7 pages)
- Comparing Readers and TV Watchers In today’s society, one needs to be well prepared for the problems they will encounter. One might be offered drugs, or be faced with the decision of whether or not to breakup a friendship. How does one get prepared to deal with these types of situations. Reading books definitely will not help. Sure, one can get background knowledge on just about every topic from a book, but reading will not prepare you to deal with the outside world. Television is the best way to get a grasp of society’s problems at hand.... [tags: essays research papers]
399 words (1.1 pages)
connected to them. For example "battered" implies that Blair is
beaten, defeated and worn out and has probably seen better days. The
caption is in serious language and suggests briefly that Blair's
future is looking grey and his time as prime minister is maybe coming
to an end (twilight implies the end of the day). This may have been
another reason for using black and white for the photograph of Blair!
The caption indicates the content of the story and anchors the signs
and gestures with in the photograph so that a specific understanding
and meaning is suggested, any other topics take up a small amount of
space making Blair the main feature. The less important items are
pushed to the top and bottom of the page away from the main feature.
E.g. Barcode, Date, Pricelist. The editor has also tried to create a
preferred reading by using a conventional "Newsweek" composition and
lay out. He has used a red border around the main story and image. The
captions are positioned down the left side of the cover. The black,
white and red has been broken up by yellow so that the whole
composition is more inviting to look at.
The Title "Newsweek" is in serif text; white on a background of red.
It is bold and easy to read. It is a conventional Title used every
week for Newsweek magazine so that the reader can recognise it easily.
It is a serious looking title to attract its usually target audience.
It is also conventional of the magazine to use red, white, yellow and
black on the front cover. This is also to be recognisable to the
Newsweek's target audience are an intelligent, affluent, elite and
high calibre audience, they are individuals who are interested in
current affairs and the media and what is going on in the world around
them. The content of this magazine is in serious language and uses
more challenging grammar and a broader choice of wording than for
example the "Sun" newspaper. I think that this magazine also attracts
students interested in the media.