Analysis of an Advertisement

Analysis of an Advertisement

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Analysis of an Advertisement

My advert is targeted at the entire film fanatic range and for people
who are looking for an exciting film. It is important that this advert
is 'eye-catching' and attractive because I need it to promote this
film so that the film gets as much publicity as possible, in order to
make as much money as possible. I have chosen this product because it
is an exciting new film and I think people should share the experience
of watching it. Similar adverts don't tend to show as much action and
excitement in their picture as this one, because either they can't
because their films don't contain so much action or they don't have
the right ideas on how to promote their film. It takes your breath
away with its amazing composure, the way it's in London and dragons,
huge ancient creatures of myth, are flying over what we are all too
familiar with, London which almost everyone in England and many, many
tourists will have visited. English people are further encouraged into
watching it just because of the fact that it is an English film.

The colours used create an atmosphere which is dark, gloomy and misty
but also dangerous because of the fire that the dragons are projecting
out of their mouths. I tried to make the fire a vivid illuminated
colour that stood out from the wall and jumped into people's eyes as
if it were able to move, this was important because the more it
catches the audiences attention, the more successful it would be. I
want my advert to change someone's mood and make them think, give them
an adrenaline rush, just from seeing my picture. The font is large and
symbolic - reign of fire, which could easily be confused as rain of
fire, which is ironic as rain is always water, and water and fire
don't mix, for obvious reasons. There are no words in italics for I
thought that none would be necessary, because italics, to me, give the
affect of clichés. Although I have used one I thought that putting my

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cliché in italics would give the impression of a low budget film, with
tacky American acting and a pathetic, unbelievable story which most
American action flicks have. The text 'It'll blow U away' is aimed
more at the younger generations because they are very familiar with
this type of slang. 'U' is how many young people write in short
messages and chat rooms and things. 'It'll blow you away' makes you
think along the lines about fire, with explosions 'blowing' things
apart. It brings another lively image to the reader's mind, making the
audience think about the concept of the film. I have placed the
picture on the whole piece of paper to maximise the size in order to
catch more people's attention, which is vital because if the audience
totally miss the advert, then there is absolutely no point of it even
being there. The words are at the top of the page so that if people
like the picture then they can look higher to find the title and
because the picture is so incandescent that people will remember it,
so naturally the film name will be remembered with the picture. The
colour of the writing is far brighter then most of the picture so it
will stick out when someone is looking for the name of the film. This
is important because if the viewer of the advert can remember the
title of the film after looking at the advert then that advert is
successful in spreading the image of that film.

The 'Reign of Fire' advert is different from other film adverts
because of the fact that it is so 'close to home' with Big Ben in the
background. There are giant dragons in the picture flying round the
city of London, capital of one of the best economic countries,
England. Most adverts are pictures of clear and stationary objects,
whereas my advert is of vividly moving giant monsters with
incandescent flames flowing out of their mouths, pouring death and
suffering into the life below them. It is a picture that you can let
your imagination run away with very easily. It makes you want to press
a giant play button to see what will happen next and to see these
beasts in motion.
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