Three Ad Slogans that Illustrate the Shanghai Spirit

463 Words1 Page

For those new to Shanghai, what attract them most may be the dazzling neon lights, stylish buildings, great variety of commodities or delicious snacks. But for me, a native Shanghainese, it is the unique charm of the city that makes it appealing to all. With its confidence, tolerance, diligence and enterprising spirit, Shanghai attracts the world's attention.

Here, I'd like to interpret the city spirit in my eyes by three famous advertisement slogans which are familiar to all of us.

First, the slogan of Adidas, "Impossible is nothing." It is none other but the discontentment and the enterprising spirit that make a metropolis from a small fishing village. For us Shanghainese, impossible is nothing. If you think you can, you can. Look, the maglev is galloping toward the future; the Oriental Pearl Tower is welcoming everyone from the world. Can you see Shanghai's height and speed? Listen, Shanghai Grand Theater is reverberated with the classical opera, Shanghai international film festival is filled with acclamation. Can you feel Shanghai's rich flavor of culture? Who insists skiing is only available in the north? Shanghai ski run makes it possible for people to experience the excitement of skiing within Shanghai. Who says the sea is insurmountable? Donghai Bridge successfully turns a deep chasm into a thoroughfare. Who considers the world expo a dream? It will be held in Shanghai in 2010.

Not content with all these, we have already set a higher goal. We want the maglev to gallop above the Yangtze River Delta; we want to extend Donghai Bridge to Zhejiang Province. We want to feast our eyes on not only Tennis Masters Cup, World Table Tennis Championship, but also NBA games and Formula One. For the fast-developing city of Shanghai, impossible is nothing.

Second, the slogan of Nike, "Just do it." "Better city, better life" should never only remain on paper. If we are to make the World Expo a complete success, we must carry it out. I am also ambitious; I want to be an interpreter. I know it's no easy job, but I will spare no effort to realize my dream. Why do I have my second major courses when I am supposed to play? Why do I take a part-time job while studying? Why do I take the advanced interpretation test? Why do I take part in this competition? The reason is simple, to realize my dream.

Open Document