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nike lifestyle essay
nike lifestyle essay
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For those new to Shanghai, what attract them most may be the dazzling neon lights, stylish buildings, great variety of commodities or delicious snacks. But for me, a native Shanghainese, it is the unique charm of the city that makes it appealing to all. With its confidence, tolerance, diligence and enterprising spirit, Shanghai attracts the world's attention.
Here, I'd like to interpret the city spirit in my eyes by three famous advertisement slogans which are familiar to all of us.
First, the slogan of Adidas, "Impossible is nothing." It is none other but the discontentment and the enterprising spirit that make a metropolis from a small fishing village. For us Shanghainese, impossible is nothing. If you think you can, you can. Look, the maglev is galloping toward the future; the Oriental Pearl Tower is welcoming everyone from the world. Can you see Shanghai's height and speed? Listen, Shanghai Grand Theater is reverberated with the classical opera, Shanghai international film festival is filled with acclamation. Can you feel Shanghai's rich flavor of culture? Who insists skiing is only available in the north? Shanghai ski run makes it possible for people to experience the excitement of skiing within Shanghai. Who says the sea is insurmountable? Donghai Bridge successfully turns a deep chasm into a thoroughfare. Who considers the world expo a dream? It will be held in Shanghai in 2010.
Not content with all these, we have already set a higher goal. We want the maglev to gallop above the Yangtze River Delta; we want to extend Donghai Bridge to Zhejiang Province. We want to feast our eyes on not only Tennis Masters Cup, World Table Tennis Championship, but also NBA games and Formula One. For the fast-developing city of Shanghai, impossible is nothing.
Second, the slogan of Nike, "Just do it." "Better city, better life" should never only remain on paper. If we are to make the World Expo a complete success, we must carry it out. I am also ambitious; I want to be an interpreter. I know it's no easy job, but I will spare no effort to realize my dream. Why do I have my second major courses when I am supposed to play? Why do I take a part-time job while studying? Why do I take the advanced interpretation test? Why do I take part in this competition? The reason is simple, to realize my dream.
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
We use products and other displays of material wealth as the means of leveraging social capital against one. It is important that we look at advertisements critically because we, as a culture, create the meanings and definitions of the objects that comprise our collective realities.
The variety of building construction such as retail and leisure outlets will increase the spending rate and creating the job opportunities for the wage income. Practically, the new development in the Olympic such as shopping complex and hotels are more successful in their market with the influence of London 2012 Legacy. Furthermore, the major sporting events construction such as Olympic Games and the FIFA World Cup has show their long lasting legacy for many years
For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers.
The need for attention appeals to someone having the desire to be looked at. The need for autonomy appeals to people exfoliating the idea of being your own person, your own image. One out of many popular appeals is the need to escape which appeals to consumers to think that from buying there product they will be living in somewhat of a paradise. Jib Fowles analysis of the fifteen appeals has really opened my eyes to the broad spectrum of influenced culture we live in everyday. When thinking of all the ways advertisers try to persuade us to buy there product I can conclude that through the idea of analyzing the fifteen basic appeals we as consumers will always know the real message being portrayed. Advertisements have always kept us up with societal standard and the trends and styles that are constantly being improved with it, but what about a commercial that in a way brings opposites together? The commercial I chose in this assignment was a 2016 summer Coca- Cola commercial on where the main message being depicted was that through coca cola anything can happen and that in life if you want something, you must be determined and undeniably inquizitive and eager. The commercial starts of with this kid who in a way would be categorized as nerdy, unathletic but in the gist of things good spirited who works at the coke station,
“Sochi by the numbers: The mind-boggling numbers behind the 2014 winter olympics.” 2014. Radio Free Europe Documents and Publications, January 27. http://search.proquest.com/docview/1491821936?accountid=14749. Accessed April 23, 2014.
Since the start of opening their ports to the outside world, China started to mass produce items fast and cheap. China’s natural resources are diminishing quickly with the demand of their products globally. Most factories that produce goods run on coal or some sort of natural resource. Increasing the demand of goods, means that the demand of coal and other scares minerals increase. In Yeh’s paper she sees that since globalization in China, “[Shanghai] has turned shopping into an entertainment.” Places such as Shanghai had rapidly adapted to globalization by accommodating some western ideas to a sacred city. The rapid growth of globalization in China has caused a massive change throughout the country entirely.
The wisdom of Shanghainese is presented by Chang Hao. The wisdom and creativity of Shanghainese have infused new life into Shanghai, making Shanghai one of the most promising markets to attract foreign investment, as a result of which over 300 of the Fortune Global 500 have entered Shanghai.
n today's world it`s practically normal to see every kind of ad, and they are everywhere! In the article “Advertising's Fifteen Basic Appeals” By author and professor Jib Fowles. Who claims that advertisers give “form” to people’s deep-lying desires, and picturing state of being that individuals yearn for…” stated by Professor Fowls. I will describe the fifteen apples that advertisers use when trying to sway to the public to buy their product. These apples are the following… sex, affiliation, nurture, guidance, aggress, achieve, dominate, dominate, prominence, attention, autonomy, escape, feeling safe,aesthetic sensation, curiosity, and Physiological needs. By observing some magazines which are frequently bought, I will examine three full page advertisements to to see what of the fifteen appeals are working in each ad to convey that desire.
Nanjing, once called Nanking, is a busy, industrial city located in the heart of China’s longest river, The Yangtze River. Rapid development has taken place in Nanjing in recent years. Tourism, business, manufacturing and advances in technology, education and healthcare has drastically changed and modernized this old Chinese city. Although Nanjing has grown in many ways, it has been greatly impacted by it’s history and are still suffering from their past.
Advertisements are created with a purpose of selling emotions to its viewers, not just merchandise. An idea that allures consumers can be seen on Levi’s website from their road wear collection published in January of 2011. This specific image was named “Open Road” for reasons made obvious from the ad itself. A white convertible full of three friends and their belongings wiz by on a desolate desert road. A vast and wild desert terrain meet up with the cloudy blue-sky hundreds of miles in the distance. The passenger who was meant for the rear of the car, now has one knee on the windshield facing the road ahead. What Levi’s is trying to sell is a lifestyle that is meant to be sought out and found, targeting an audience ready for the next step. Levi’s visualizes this feeling as its ad successfully fulfills its purpose through open layout, symbolic imagery and creative use of words.
It shows how people 's perception of others is preserved and base judgments one another. These are ideas that are displayed in every society as it is a part of the human consciousness. Guei 's first day in the job is told that he is the "companies image" and most portray that professional attitude throughout his job. In today 's society, reputation is a high standard for many social classes yet this can be different to persons cultural beliefs. For example, the "American Dream" has often been defined in terms of the ability of the average person to pursue success, and over the years that success has been symbolized by various status symbols such as a house with a white picket or in this film the bicycle. In the new booming economy of contemporary China, the "Chinese Dream" has been described in much the same way such that, "national rejuvenation, improvement of people 's livelihoods, prosperity, construction of a better society and a strengthened military." It is seen that bicycles are considered to be "cool" and "hip"—a new type of technology that has swept throughout Beijing as a new type of transportation. This is seen when all of Jians friends and the girl he likes watching a Biking competition, it is their own form of entertainment. Bearing in mind that the bicycle is a Western invention and that the recent resurgence of cycling came from beyond China 's borders however, the culture of cycling
...re athleticism and nationalism. Indeed, the host city of Sochi is a stage for the Games; however, at what expense? These critics seem to ignore that Sochi is not a flourishing nation, and any added political, cultural, and economic pressure that the Olympics brings on the nation is not the solution, nor is turning a blind eye to Sochi’s state as a crumbling region currently being held together by the threads of the Olympics.
World Expos hold as a meeting point for people all over the world, where innovative ideas are shared and improve on issues that are internationally important, such as the global economy, or even an enhanced life for the world’s population. Expo 2020, which will be held in the heart of Dubai, will be one big step towards efficient development. The Expo will be held in the name of ‘Connecting Minds, Creating the Future.’ Their goal is to connect people and innovative ideas, leading the people of the world towards a better tomorrow. The Expo may have a gigantic effect on a country and its people, but it also has some downsides.
Nowadays, it is a consumption society which contains both homogeneity and diversity. As one of the biggest contributor of customer culture changes, advertising is an essential and inevitable element in our daily life which could be visible anywhere and experienced different stages. Early advertisements are generally seemed as “simple, crude and naïve”, while the contemporary advertisements are “persuasive, subtle and intelligent” (McFALL, 2004:3). The early advertise agency just bought some space in media and sold to customers. As the development of advertisement, art design and unique idea were added into advertising, and then it formed advertisement industry. Advertisement industry “adjusted its marketing practices to the novel situation created by consumer culture”. (McFALL, 2004:110) Advertisement is not only an assistor to the increase of consumption economy, but also a contributor to customer culture development. “The contemporary advertising agency did emerge as the result of historical circumstances”. (McFALL, 2004:111) The advertisement industries have more significant impact on marketing and customer which could be interacted with customer’s consumption attitude, value and belief. However, “culture can function like a nature” (Cronin, 2000:145). A slogan called “I shop therefore I am” which came from Barbara Kruger was famous in recent years. She argues that every purchasing behavior could be seemed as a reflection of customer’s aesthetic attitude, consumption taste and buying habit (I Shop, therefore I Am, 2000). In this article, a topic of the reflection and interaction between advertising and modern consumer culture would be analyzed, including the necessity, representation and semiotic meaning. This essay has three m...