Sony Corporation

Sony Corporation

Length: 619 words (1.8 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Sony Corporation

Than fifty years, “Sony”, founded by: Honorary Chairman Akio Morita, has been leading the industry in a number of areas. Sony has changed everyone’s life as we know it. From producing batteries to the new wireless networking system, they are number one. Have you ever wondered who produced the system, they are number one. Have you ever wondered who produced the great games you love to play or the MP3 player you got from your husband? From DVD movies, to digital cameras and camcorders, Sony is leading the world into a new frontier. Electronics, games, music, pictures and insurance are just a few of the side products of the billion-dollar company.

Sony has four products categories as gateways to the networked world: digital TV’s and set-top boxes, VAIO home-use PCs, mobile devices and the best selling of them all is the Playstation 2 (PS2). With all of the new products like the PS2 and, released their sale were still low. Sony consolidated net sales decreased 1.7% and operating income fell 30.9%. However, on a local currency basic, it as a year in which Sony’s businesses performed well. The PS2 went on sale in 2000 and shipped over two million units in less than three months.

The biggest reason for me choosing this company was because of the great products they produce. From Vega’s TV’s to blockbuster motion pictures and all that fall in between, Sony has proven to be a well-rounded company. Sony’s Internet service provider So-Net, which has operated in Japan since 1996, offers some great features like: network-based content and service. In February 2000, Sony established in Japan to conduct marking and sales of Sony products. As a hardware company and a provider of content and services they are number one in many of today’s homes.

At the end of march 2000, the market capitalization of Sony Corporation was ¥13 trillion. This was a big increase form the previous year amount of ¥4.5 trillion. Income before taxes and net income figures for the year included gains of ¥58.7 billion and ¥30.7 billion. Sony’s financial conditions are now strong and remain strong. Total assets increased by ¥508.1 billion, or 81%, this year. It was estimated that the total assets would have increased by approximately 15% compared with the previous year.

How to Cite this Page

MLA Citation:
"Sony Corporation." 07 Dec 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Sony Corporation Executive Summary Essay

- Sony Corporation Executive Summary Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better communication and cooperation....   [tags: Sony Business Marketing Essays]

Free Essays
3068 words (8.8 pages)

Origin Of Sony Essay

- Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers, the founders realized a need for a global brand with mass appeal. Hence, as the company grew, it was simply logical to establish production facilities in their respective regions. Since its inception, very few have been able to match Sony's track record for invention and innovation. These include the first Trinitron color television (1968), the color video-cassette (1971), the renowned Walkman (1979), the world's first CD player (1982), the 3.5-inch floppy disk (1989) and many others....   [tags: Sony Corporation]

Research Papers
1873 words (5.4 pages)

Akio Morita, Co-Founder of Sony Corporation Essay

- Akio Morita (盛田昭夫) was the co-founder of Sony Corporation with his friend Masaru Ibuka. As a leader of Sony, He changed the accepted marketing concepts and focussed on brand-name identification and brand responsibility - a concept widely used today but virtually unheard of then. By insisting on producing high quality products with cutting edge technology, Morita transformed the reputation of the Japanese technology industry so that it became associated with superior quality rather than inexpensive copies....   [tags: CEO Biography Sony]

Free Essays
1475 words (4.2 pages)

Sony CRS Corporation Report Essay

- ... Edward Freeman born in America 18th December 1951, is a philosopher and professor of business administration at the Darden School of the University of Virginia who describes the stakeholder theory as the same traditional view of a firm’s which is shareholders of stockholder are the owners of a company and they have a duty to firm to increase its value but adding to that is Freemans theory where he says that we need to include other parties so the company can make more profit and value such as Government entities, Trade Associations, Trade Unions, Political Groups, Communities, Financiers, Suppliers, Employees and customers....   [tags: factory, freedom, playstation]

Research Papers
1176 words (3.4 pages)

Sony Corporation Essay

- Sony Corporation History: In January of 1958, the already well-known and successful Japanese electronics company, Totsuko, adopted “Sony” as it’s new corporate name. This new name, “Sony”, was an original brand name that was originally applied on Totsuko products. Even though Sony is well known for being a leader in audio-visual electronics and information technology for consumers at home, they also have reached out to larger businesses worldwide. In 1978 they formed Sony Broadcast Ltd., which focused on providing broadcast stations the best, quality products and services....   [tags: GCSE Business Marketing Coursework]

Free Essays
354 words (1 pages)

Sony Corporation Essay

- Sony Corporation-Company Information Sony was founded in Tokyo in 1946 by engineer Masaru Ibuka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to build their own products. The company’s success started in 1946 when Sony launched Japan’s first transistor and the first “all-transistor” radio in 1955. In the more than 50 years since the company first began trading, it has grown from 20 employees to over 160,000 people around the world....   [tags: essays research papers]

Free Essays
409 words (1.2 pages)

Sony Corporation Essay

- Sony Corporation Than fifty years, “Sony”, founded by: Honorary Chairman Akio Morita, has been leading the industry in a number of areas. Sony has changed everyone’s life as we know it. From producing batteries to the new wireless networking system, they are number one. Have you ever wondered who produced the system, they are number one. Have you ever wondered who produced the great games you love to play or the MP3 player you got from your husband. From DVD movies, to digital cameras and camcorders, Sony is leading the world into a new frontier....   [tags: essays papers]

Free Essays
619 words (1.8 pages)

Technology and Marketing Management of Sony Corporation Essay

- Technology and Marketing Management of Sony Corporation Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets....   [tags: Business Management Analysis]

Free Essays
1494 words (4.3 pages)

Sony Corporation Of America Et Al. V. Universal City Studios, Inc. Essay

- Sony Corporation of America et al. v. Universal City Studios, Inc., et al. Petitioner: Sony Corp. Respondent: Universal City Studios, Inc. KEY TERMS: Fair Use: Have valid reasons for infringe another’s copyright under certain situations that are legal without permission from the copyright owner. It must be determined that the use is only for non-commercial or nonprofit purposes by considering “the nature of the copyrighted work”, “the amount and substantiality of the portion used in relation to the copyrighted work as a whole”, and “the effect of the use upon the potential market for or value of the copyrighted work” (Copyright Act)....   [tags: Copyright, Property, Copyright infringement]

Research Papers
1693 words (4.8 pages)

Analysis of Sony Essay

- Sony, originally branded as Tokyo Telecommunications Engineering Corporation, was founded in May 7, 1946, by Masaru Ibuka and colleague Akio Morita. The company originally started as a communication company, building various electronics, such as Japan’s first tape recorder. By the sixties, Sony was successfully selling transistors to nations internationally, and had joined the U.S. market by introducing the new industry of microelectronics. It was until later years that Sony expanded from electronics, into films, banking and insurance....   [tags: Sony Case Study]

Research Papers
996 words (2.8 pages)

Related Searches

Sony’s stock was at 61 percent at the time of my paper. Investments and advanced by ¥94.9 billion. Sony has taken one more even bigger step to make environmental actives a core element of its management system in order to reduce its impact. Sony makes effort as much as possible to reduce the energy that products consume and the resources used to make them. They also try to avoid using materials with a high environmental impact.

Presently, music distribution service and e-commerce are readily available on the Internet. However, in the broadband network era, reams of data, including images and music, will be smoothly exchanged over high capacity, high-speed communications based on ADSL, cable, fiber optics, digital broadcasting, and many others. Sony has a lot in store for us, and I for one can’t wait to enjoy more of their products and service’s.

On the other side, Sony produces many, of the television show and products that many people don’t know about but have come to love. Wheel of Fortune, Jeopardy and their cable channel Game Show Network are just a few. Days of Our Lives and The Young & The Restless remain among the top-ranked shows ever produced by Sony. In Japan they have the animation channels: ANIMAX and action channel AXN along with SKY Perfect TV, which are great money making ventures. They also put out a lot of blockbuster movies like: Spiderman
Return to