Victoria secrets is an American designer and marketer of women’s premium lingerie, swimwear, accessories and beauty products. Victoria secret was founded by Roy Raymond, and his wife Gaye Raymond in san Francisco, California, on June Twelfth, 1977. Eight years before founding Victoria Secret, Roy was extremely embarrassed when going to purchase lingerie for his wife at a department store in San Francisco. He said that he was faced with racks of terry-cloth robes and ugly floral nylon nightgowns. After this horrible experience was when he decided to open his own high end lingerie company. Although Victoria secrets targets women of all ages, and even some men shopping for there girlfriends or wives, the product appels the most to young teens …show more content…
You could say that all the casting is pretty much strategically, by choosing a certain model to play in the ad it displays a specific type of image depending on what they were going for. All of the Victoria secret models are called “Angels” and they all have social media pages with an immense fan base that steams from generally young females. The way that these “Angels” look exemplifies today’s standard of beauty that most teenage girls strive to be like, and the people at Victoria Secret know this, and use it to their advantage. However, even though this helps make profits for this multi million-dollar company, it is unfortunate that, society has plugged in to young girl’s minds that being tall and skinny with perfectly defined cheekbones and long luscious hair is what it takes to be “pretty”. In all the ads that I analyzed, the main model that is showcased is Candace Swanepol. She is an extremely attractive tall blond woman with a perfectly sculpted body. She is the face of Victoria Secret; she is what the young teenage girl mind thinks they must look like to be “pretty” or “cool”. Candace uses her looks and fame to bring engrossment to the brand name. In the ad, Victoria’s Secret Body by Victoria TV Commercial, she is wearing little to no clothing’s and you can see her toned body with out needing to take a second look. Her entire body is …show more content…
Color can be one of the most important elements in a businesses advertisements campaign. Consumers notice color before words and even the fresh faced model that was hired to stand next to the company’s products. Different types of colors display different types of moods in the advertisements. I looked at two ads that displayed color and one that was displayed in black and white. It is common for companies to use both color and black and white in their different ads. Both options are used to set a different theme for the audience “Black-and-white images can lead consumers to focus on the abstract, essential, and defining components of a product. In contrast, color images can draw attention to the concrete, sometimes unimportant and idiosyncratic features of the product,” (“Does Black-and-White Advertising Help Consumers Make Better Decisions?”) Black and white also gives off a classier look. Also the colors black and white are currently very high in popularity due to all the fashion that has emerged in the past few years. So using black and white for this ad shows the audience many things such as; they are keeping up to date with all the highest fashions and that when you wear their clothing you will give off a classy vibe. In the ad, the girls are outside using a very simple background, so that the viewer’s attention is not taken away from the models them selves. These tow colors work very well together due to the
The blues and whites catches a consumer’s eye and brings out the other elements of the advertisement. This is in stark contrast with the Sheba advertisement. Their advertisement’s color did not go well together and did not seem to fit. Also, the Fancy Feast advertisement had good texture, which helped catch the eye of consumers. The Sheba advertisement did not have much texture and was very bland.
This commercial appeals to are Ethos the way the author creates points that prove what is presented is something worth seeing and listening to the viewer since it comes from a quality source. Victoria’s Secret is a very well-known brand that has a good following because of their intricate designs and quality material of the products that has been present for many years. The brands name is shown at the beginning and the end of the ad. This leads to ethos since they are already worldly recognized they create credibility with highlighting the name of the brand multiple
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
J. Crew, also known as J. Crew Group Inc., is a private label company known for its preppy fashions that are fashionable yet costly. Essentially, the company was owned by the Cinader family for most of its history. Mitchell Cinader and Saul Charles founded the company in 1947. It was originally known as Popular Merchandise Inc. doing business as the Popular Club Plan, in which Mitchell’s son Arthur was the overseer. The company sold women’s clothing through in-home demonstrations. In the early 1980’s, Cinader and Charles observed catalog retailers such as Land’s End, Talbots and L.L. Bean reporting rising sales in revenue. With intentions to increase sales and duplicate success of these well known companies, Popular Club Plan began its own catalog (http://www.fundinguniverse.com/company-histories/j-crew-group-inc-history/).
They effectively advertise their brand, quality, style and elite products, creating a useful image of confidence, sexiness and desire to its consumers, enticing both the female and male market segment. Knowing the exact approach it needs for the purpose of increasing sales and dominating its market. Victoria’s Secret is cleverly using its marketing tactics to keep its consumers engaged with the company and its products. Not all of the same products are offered in each outlet which will require its consumers to visit the store, review the catalog, interact on its social media and visit its website to stay on top of sales and
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
Ralph Lauren is an American fashion designer philanthropist, and business executive, best known for the Ralph Lauren Corporation clothing company, Ralph was born as Ralph Lifshitz in year 1939 in New York City. Ralph Lauren started in 1967 under the name of Polo Ralph Lauren, until he expended his designs. Polo Ralph Lauren based on American style leader in luxurious, sophisticated fashion and Striking a balance between “timeless” and “modern” style and to make his full line more impeccably crafted the new sportswear is born. And finally in 1970 Polo Ralph Lauren released a line of women 's suits tailored in a classic men 's style.
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
Victoria’s Secret represents the idea of sex sells as their main type of advertisement. When most people think about Victoria’s Secret they think bra’s but the product line varies it offers bra’s, panties, sleepwear, fragrances, swimsuits, clothing and shoes. Victoria’s Secret is an inspirational brand with sexy supermodels, top of the line photographers and aggressive advertising. Victoria’s Secret made buying lingerie not only an enjoyment but a must.
Louis Vuitton and Dior’s advertisement portray a more mysterious aspect with few bright colors and the use of impassive emotions. Impassive emotions are classified as portraying an inexpressive face. The use of impassive expressions can also represent sophistication and confidence. On the other hand, the bright colors displayed in Coach’s advertisement make their brand look more youthful and vibrant and features the model smiling directly at the camera. Perhaps Coach’s advertisement displays a smiling expression, versus an impassive expression, to create a positive impression of their