Models chosen for these campaigns are not picked randomly, the dire...
... middle of paper ...
...cials were not chosen randomly. They were picked because the brand knew that young girls would be drawn toward them. The “Angels” all have things in common that exemplifies today’s standard of beauty that most teenage girls aim to be like and look like. To conclude, like many advertisements in our era, the twenty first century, they used the sex appeal to attract the audience they are targeting. They rely on the sex appeal to promote their merchandise. This appel is highly played in these campaign’s to gain the young female’s attention. The color scheme’s also have a huge effect on the appeal the advertisements have towards young girls. By switching from black and white to color, it helps relate to the company’s theme. And even though Victoria secrets uses high end materials to create their products, they would be half the company they are today with out advertising.
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